30/04/2024
Sometimes evolution works better than revolution.
Towards the end of last year I was contacted by the Computer Science Department at THE University of Oxford. They were looking for a departmental brand refresh that could evolve the current identity but keep it within the University's guidelines which are quite specific with regards to sub branding.
After research and comparisons with other departments, I supplied a variety of options that would keep recognition clear and not dilute their strong identity. We settled on a logo that although similar to the original version they had, is typographically updated and dynamic. I also introduced some new supporting graphics that can be used within communications. With me now working on new Brand Guidelines this week, this is a high profile job I'm immensely proud to have had the opportunity to produce.
From the University..."Graham from Absolute Graphics has been a pleasure to work with over the last few months (yes this has taken months!) and, my team and I are delighted with the results. Now to roll out the “new” branding...."
And big thanks must go to Vicks Ward who recommended me!
