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NBT - Next Big Thing

We are a Growth Studio with a mantra of 🚀. We help businesses achieve holistic Achieving sustainable growth is challenging.

That’s why, at NBT, we’re committed to helping businesses build, accelerate and sustain growth to thrive in the future. Kick Start Your Growth Transformation with NBT Growth Services

We help enterprises, scale-ups and accelerators on their growth transformation journey. We provide Growth Marketing as a Service (GMaaS) and Growth Consultancy Services, leveraged with our Marketing Machine Platform. Step into the future of growth marketing with NBT Growth Academy

We reinforce businesses to transform their workforce, accelerators to leverage their ventures' growth, and individuals to boost their careers via a blend of substantial assets, products and learning methods in Growth and Digital Marketing. NBT Ventures: Relentlessly Seeking The Next Big Thing

We support initiatives on all levels that exhibit high growth potential to be the Next Big Thing, with our growth methodology and NextBigThinkers.

30/09/2026

Entering a new market means learning a new system, not just finding new customers.

The investors, accelerators, programmes, networks, talent and business norms around a market can influence how quickly a company learns, builds credibility and turns opportunity into traction.

In this Growth Playbook, we brought together insights from:
• Mattia Lecchi on navigating Italy’s startup ecosystem, networks, visibility and innovation support
• Mati Barbero on using Miami as a softer landing into the US and the importance of local focus
• Guillermo Huertas Guillen on London’s investor, talent, programme and market-entry infrastructure
• Christoph Giese on adapting to local expectations, regulation and business networks in Germany

From testing assumptions and localising your approach to building the right relationships, the playbook explores how startup ecosystems can become part of an international growth strategy.

👉 Read the full Growth Playbook: https://hubs.ly/Q04yJ1s90

22/09/2026

The more you know about your product, the harder it can become to explain it simply.

Founders and sales teams live inside their products every day. Buyers don’t.

That gap can show up in technical explanations, inconsistent messaging, unclear value propositions, and sales conversations that move into detail before the buyer understands why it matters.

In our latest Growth Spotlight, James Newell, Founder of Clear Sales Message™ explores:
• why strong B2B sales messaging starts with the problem, not the product
• how to adapt the message for different buyers without losing consistency
• why features need to be translated into outcomes
• how message clarity builds selling confidence
• where an outside perspective can expose hidden assumptions
• what AI changes about messaging, content, and buyer trust

Clear messaging is not only about finding better words. It is about making value easier to understand, communicate, and trust.

👉 Read the full Growth Spotlight: https://hubs.ly/Q04y17h30

14/09/2026

Growth goals are easy to write down. Turning them into focused ex*****on is the harder part.

Fuel helps founders move from goals to Growth Paths, from Growth Paths to focused sprints, and from sprint evidence to better growth decisions.

How Fuel works:

1. Growth Path Formation
Connect a specific offering with a priority audience and market to form candidate Growth Paths.

2. Growth Sprint Design
Select one priority path, identify tactics worth testing and convert them into an executable Sprint Backlog.

3. 90-Day Test and Learn
Your team executes the backlog while Fuel provides progress structure, challenge-based office hours and relevant expertise.

4. Review, Iterate and Graduate
Review what worked, what did not and what you learned. Use that evidence to shape your next Growth Sprint.

Ex*****on remains founder-led throughout. Fuel provides the method, structure and support needed to keep progress focused.

Equity-free. No participation fee. Applications reviewed year-round.

Stop prompting. Start executing.

Apply to Fuel: https://hubs.ly/Q04xlpxl0

🚀

03/09/2026

💸 Fundraising often looks like a pitch challenge. Investor lists. Pitch decks. Introductions. Meetings. In reality, investor confidence is built long before the first conversation.

In this Growth Playbook, we brought together insights from:
• Daniel Sawko on investor fit, founder-investor alignment, and fundraising as a long-term relationship
• Sam Simpson on fundraising readiness, traction signals, and what investors expect before funding
• Akash Maharaj on how investors evaluate risk, reasoning, and founder decision-making
• Ben Bell on investor-ready IP strategy, defensibility, and protecting long-term value
• Ali Pirbhai on operational maturity, scaling readiness, and the systems investors look for behind growth

👉 A practical guide for founders preparing to raise capital and build stronger investor confidence: https://hubs.ly/Q04wvyXz0

26/08/2026

AI has made it easier than ever to create content. But it has also made it easier to sound like everyone else.

As content becomes more abundant, the real challenge for founders and brands is no longer simply being visible. It is building trust, credibility and a point of view people can recognise as yours.

In our latest Growth Spotlight, Kirsty Jarvis, Founder & CEO of Luminous PR, shares her perspective on what this shift means for communication, including:
• why proof matters more when expertise is easy to imitate
• what makes thought leadership genuinely valuable
• why founders should focus on impact rather than algorithms
• where AI helps, and where human judgement still creates the edge

The tools may be changing. The fundamentals of earning trust are not.

Read the full Growth Spotlight:
https://hubs.ly/Q04vl5-k0

19/08/2026

AI has made it easy to generate more growth strategies, tactics, campaigns and content. It has not made choosing easier.

Founders still need to decide where to focus, what to test, what not to do and what the evidence actually means. That is why we re-engineered Fuel.

Meet Fuel 3.0, NBT’s equity-free, always-on growth accelerator built around a continuous three-stage loop.

1. Growth Paths
Match your offerings with specific target audiences and target markets. Compare the resulting Growth Paths and prioritise where to focus.

2. Growth Backlog
Set a realistic Sprint Goal based on your available resources. Turn assumptions into hypotheses, formulate tests, identify the required tasks and create a focused Sprint Backlog.

3. Growth Sprints
Execute the tests, measure the market response and review what worked, what did not and what should happen next.

Fuel is:
• Equity-free
• Always-on, accepting applications year-round
• Open to startups across stages and sectors

Founders own the ex*****on. Fuel provides the methodology, Sprint Planning and Review Sessions, Challenge-Based Office Hours, selected Fuel sessions and ecosystem opportunities. Powered by Next Big Thing Accelerator, with 10+ years of growth experience and 2,000+ startups supported.

Explore Fuel and apply: https://hubs.ly/Q04twmkh0

🚀

12/08/2026

A new market is more than a new customer base. The ecosystem around it can shape how quickly a company learns, builds trust, finds the right relationships, and turns market potential into traction.

In this Growth Playbook, we explore how founders can use startup ecosystems as part of their international growth strategy, drawing on insights from:
• Mattia Lecchi on navigating Italy’s startup ecosystem, networks, visibility, and innovation support
• Mati Barbero on using Miami as a softer landing into the US and the importance of local focus
• Guillermo Huertas Guillen on London’s investor, talent, programme, and market-entry infrastructure
• Christoph Giese on adapting to local expectations, regulation, and business networks in Germany

The playbook looks at how local knowledge, networks, support structures, and visibility can reduce friction when entering and growing in new markets.

👉 https://hubs.ly/Q04sL3CT0

05/08/2026

🎙️ New Growth Spotlight episode is live!

This time we have James Newell, sales messaging expert and one of our go-to mentors in our UK Growth Navigator community for clarity in messaging.

If you’re a B2B founder struggling to explain what you do clearly, this one’s for you

Full episode youtube.com/nbtdigital

30/07/2026

AI hasn't just changed how startups are built. It's changed what founders have to prove.

Investors are asking different questions, pre-seed expectations have shifted, and defensibility matters more than ever. Meanwhile, for founders expanding internationally, building the right network remains one of the hardest parts of the journey.

In our Growth Spotlight episode, David Gilgur, Founding Partner at Blue Lake VC, shares practical perspectives on:
• why AI has created two very different fundraising realities
• how the defensibility question has evolved
• why lower development costs have raised investor expectations
• why access to the right people matters more than the size of your network

Whether you're fundraising, building an AI startup, or entering a new market, the technology may be changing, but the questions that matter most are changing with it.

➡️ Read the full episode:
https://hubs.ly/Q04rjzbr0

22/07/2026

Landing a corporate deal takes more than a strong pitch.

Founders need to understand how large organisations evaluate startups, how trust is built throughout the process, and why the first meeting is usually only the beginning.

In our latest Growth Spotlight, Ken Valledy shares practical lessons from more than a decade of working across the startup and corporate worlds.

We explore:
• how corporate briefs, procurement, and pilot processes work
• why clarity, honesty, timing, and pricing shape enterprise decisions
• how to approach networking without turning every conversation into a pitch
• how corporate professionals can take the first steps towards building their own business

➡️ Explore the full episode: https://hubs.ly/Q04qglFX0

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