AndR.

Start Playing By Tomorrow’s Rules
Artist Data + Strategic Intelligence

04/09/2026

Your link in bio is a mess, so we fixed it.

We built our own link page and called it Marquee. Oh My George is the example.

Every link runs through a redirect on the band’s own domain, so a fan who taps through to a streaming app and never types an email address is still someone the band can reach again. Capture forms attach to any link and ask for email, phone, birthday or city. Advertising tags connect in a few clicks. The consent choice a fan makes is stored against the click.

25/08/2026

Our co-founder Hans Ascrawat is speaking at Reeperbahn Festival Conference.

“Impact, Unpacked: Music Export Between Numbers and Stories”
Fri 18.09.2026, 10:00, East Hotel / Ginger, Hamburg.

Export impact gets measured three ways: national figures, individual success stories, and the work behind them. None of them tell the full story alone.

That gap is where we build.

With Virgo Sillamaa, Théophile Megali, Marcel Albers and Britt Randma.

Reeperbahn Festival

https://www.reeperbahnfestival.com/en/event/impact-unpacked-music-export-between-numbers-and-stories

18/08/2026

Mauricio Ruiz, on how he sold Jessie Reyez’s early tours: “She has 10% engagement on Instagram, and she has 5,000 people in New York City. So I’m going to say 10% of that. Okay, we can sell 500 tickets here. But I’m going to go conservative and split that by half. I did all this math in my head that made sense. That got us to sell a tour.”

He called it doing the math backwards. The halving is the part worth keeping: he cut his own estimate because he knew his inputs were soft.

Per city we start from what already happened there, then who you can reach, then live demand weighted per region and per artist.

How are you sizing new markets right now? In your head, in a spreadsheet, or somewhere else?

Clip from The Manager’s Playbook with Tom Windish.

14/08/2026

AndR made the BIGSOUND 2026 Startup Showcase Top 10.
CAST and BIGSOUND picked ten startups from around the world for this year’s showcase. We’re proud to be one of them, alongside a strong group of teams building the future of music tech.
Thank you to the selection committee, Vanessa Picken, Drew Thurlow, Sophie Robertson and Yvan Boudillet, for the recognition.
Full lineup on BIGSOUND x CAST’s page.

13/08/2026

A festival weekend got the credit for Tate McRae’s 18% jump. That read is probably right.

Two items down, the same column lists four separate things that moved another song across the same weeks. A stadium run, two dance trends, a mashup. Then one total, and no way to tell which one paid.

That is still only the visible part. Paid social, playlist ads, radio, sync, clipping accounts, fan accounts, email and SMS all run at the same time and none of them carry a public number.

So we stopped trying to prove which single thing caused a spike. Full piece in bio.

10/08/2026

If you want to see the full view, let’s have a chat!

04/08/2026

Let’s be real, no one is all 5 and that is completely normal. Let us help you be better!

31/07/2026

Fan capture during live events? Get in touch!

28/07/2026

Your artist runs four TikTok accounts.

Your data layer sees one.

Main channel. Lyrics page. Live page. A fan account the team quietly runs themselves. That’s the normal setup in 2026, and until now only one of those pages could be mapped as owned.

So we changed it. You can now connect every owned TikTok page to a single artist workspace on AndR.

One workspace last week: four connected accounts, 2.1K posts, 29.6M views in 90 days. The best performing page wasn’t the main channel. It was the fan account, at 14.8% engagement. Before this, that signal was invisible.

And the part we care about most: you choose which pages count toward the totals. We’d rather understate than inflate.

If your data only sees one page, every conclusion downstream is partial.

Live now on all workspace tiers.

25/06/2026

Your artist is about to play to the biggest crowd of their year, and walk offstage without a single one of their names.
That is how most festival runs go. The set goes well, the streaming bumps, and then it fades within days.
The teams getting it right treat the show itself as the capture moment. Here are 7 plays that turn a field of strangers into an audience you can reach again.
Swipe through. Save it for your summer run.
Which one are you stealing first?
andrmusic.co

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