DSMN8 - The Employee Advocacy Platform

DSMN8 - The Employee Advocacy Platform Brand-approved, ready-to-share content at your employees' fingertips. Book a demo: https://dsmn8.com/book-your-demo/

The #1 Employee Advocacy Platform*

Brand-approved, ready-to-share content at your employees' fingertips. Content distribution via the most trusted influencers in your industry – your employees:

✓ Boost content reach without boosting your ad budget
✓ Drive pipeline and shorten sales cycles
✓ Reach the best talent and reduce cost-to-hire

*Source: G2.com

DSMN8 helps brands tap into the power of t

heir number one asset - their employees, by providing employees with a streamlined way to share brand-approved content across their professional and personal networks. With the world’s most advanced employee advocacy platform, DSMN8 is at the forefront of the evolution of influencer marketing. Don’t just take our word for it… over 570 customers rated DSMN8 - 5 stars, making us #1 for employee advocacy! Achieve more content engagement, more inbound sales, while making it easy for your company to extend reach beyond corporate social media channels via your employees - the most trusted influencers in your industry.

19/05/2026

What’s the biggest challenge when scaling employee advocacy globally?

According to Lauren Harbury at Broadridge, it’s personalization.

Encouraging employees to:
✔️ Share their perspective
✔️ Avoid repetitive copy
✔️ Maintain authenticity

That’s the best way to scale advocacy without everyone sharing the same post.

Full episode → https://dsmn8.org/4b4BuZw

14/05/2026

What happens when employee advocacy becomes part of your core social strategy?

​At Aptean, it meant moving away from manual sharing and untrackable employee amplification.

​And towards scalable employee participation, centralized reporting, and integrated advocacy workflows.

​Anna Laura McGranahan explains how advocacy became a strategic priority for Aptean’s marketing team.

​In the full episode, she shares how Aptean built a scalable global rollout with systems designed for long-term adoption.

​Full episode → https://dsmn8.org/4nyO5ZA

​

14/05/2026

$357,000+ earned media value.

In just weeks.

​That’s what Aptean generated after launching its employee advocacy strategy.

​And according to Anna Laura McGranahan, the ROI was obvious almost immediately.

​Within the first two weeks, the program had already justified the investment. Employees were actively sharing content, and LinkedIn became a major amplification engine.

​Especially for sales teams.

​Because when employees share:

• Reach increases

• Trust increases

• And content performs far beyond the company page alone

​In the full episode, Anna Laura explains how Aptean proved ROI fast enough to build executive momentum.

​Full episode → https://dsmn8.org/4nyO5ZA

​

14/05/2026

3 caption options, 1 AI agent, and $357K+ earned media value.

​At Aptean Anna Laura McGranahan built an AI-powered employee advocacy workflow that scales globally and keeps communication authentic.

​Her AI agent:

🔸 Follows brand guidelines

🔸Understands social media best practices

🔸Creates multiple post variations

🔸Adapts tone for sales vs marketing teams

🔸Keeps posts sounding human

​It’s helping employees post faster while maintaining their authentic voice.

​In the full episode, Anna Laura explains how she scaled advocacy as a team of one, the AI workflow behind Aptean’s rollout, and how they activated 680 employees globally in months.

​Full episode → https://dsmn8.org/4nyO5ZA

11/05/2026

If your clients are on LinkedIn… your employees should be too.

At Efficio, LinkedIn isn’t just another channel; it’s where:

• Clients are already active

• Competitors are already visible

• Conversations are already happening

Showing what it’s actually like to work at your company builds trust before a conversation even starts.

If you’re not showing up there consistently, someone else is.

Full episode → https://dsmn8.org/4uKlV0F

08/05/2026

If you’re thinking about launching employee advocacy…

​Do it.

​According to Rolls-Royce’s Steven Brand, it could be the most impactful thing you work on.

​Why?

Because your employees already have:

• The networks

• The credibility

• Access to your target audience

​Advocacy simply unlocks it.

​When done right, it helps you reach candidates and build trust at scale.

​Every company already has the connections it needs. Most just aren’t using them.

​Full episode → https://dsmn8.org/4tjmpJF

07/05/2026

What does a successful employee advocacy program look like at scale?

At Meta, the focus is on simplicity and employee enablement:

✔️ Providing ready-to-share, approved content

✔️ Making participation easy for employees

✔️ Prioritizing authentic employee voice

This approach allows organizations to expand reach beyond corporate channels and build employee thought leadership.

Employee advocacy becomes scalable when it’s easy to adopt and aligned with how employees naturally engage on social media.

Full episode → https://dsmn8.org/4cZkh4o

07/05/2026

How does employee advocacy compare to paid media costs?

According to Zach Blew:

🔸Paid clicks for technical talent can range from $5-$12 on LinkedIn

🔸Employee advocacy clicks can be up to 90% cheaper

If you’re only relying on paid media, you’re overpaying for attention.

When employees share content, you access trusted networks, reduce reliance on paid spend, and improve overall ROI.

For many organizations, this is why advocacy is becoming a core performance channel.

Full episode → https://dsmn8.org/4cZkh4o

06/05/2026

Scaling employee advocacy sounds simple.

Just add more users… right?

Lauren Harbury shares the real challenge:

Personalization at scale.

When employees are time-poor, the easiest option is to copy and paste.

But repetition kills credibility.

Advocacy works when employees add their personal viewpoint.

Scale without sameness, that’s the goal.

Full episode → https://dsmn8.org/4b4BuZw

06/05/2026

Your company page isn't your biggest audience.

Zach Blew explains why your employees are:

• Employees’ combined networks are far larger

• They reach people your brand can’t

• Their voice is trusted more than brands

This is the shift happening right now, from corporate-first to human-first marketing.

Because when employees share, reach expands beyond your owned channels.

Full episode → https://dsmn8.org/4cZkh4o

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