Little Black Door

As fashion-loving founders we were showing the same behaviours; overbuying, investing in luxury pieces, but too frequently fashion-fixing on cheaper fast fashion. Moreover not really knowing what we had; first thinking to buy rather than borrow. We realised that we were part of a bigger problem, that we were a part of a generation of fashion over-consumers. We knew that this couldn’t continue and fortuitously the world seems “over” our over-consumption ways too. We have a vision to create better behaviour with fashion, so we’ve designed a next gen digital wardrobe called Little Black Door “LBD” that lets users do just that. Taking the best of social networking mechanics, we use wardrobe data (like selfies/e-receipts) to help take wardrobes online and connect friends and followers around their own fashion. LBD gives a user a single way to discover their own fashion and the fashion of others. It's a world of wardrobes created by the LBD community; a place where wardrobes can be shared on and offline, where users can upstyle with friends and experts.