Actually Data Ltd

12/08/2026

Somebody's relationship with your charity is rarely just one thing.

They might come to you first as someone helped by your work. Later they volunteer. Later still they give regularly. One day, perhaps, they leave a gift in their Will.

That is not four different relationships. It is one relationship told across a lifetime, and it only holds together if your organisation can actually see the whole story.

Ant's latest piece on Substack is about why the CRM matters less than what it lets you remember:

They’re investing in a relationship, not your technology.

29/07/2026

Every CRM project has a middle bit that nobody warns you about.

The kickoff is exciting. The launch is a relief. Somewhere in between, usually once testing starts and old habits begin bumping into the new system, people quietly start wondering whether this was a good idea at all.

That is not the project failing. That is the project going normally. It just helps enormously if someone says so out loud beforehand.

Ant on what CRM project management actually involves, and why it has very little to do with Gantt charts:

The gap between what a CRM project is sold as and what it turns out to be.

16/03/2026

We've been doing a lot of work on web forms integration into . So I decided to write my thoughts about how good forms are a potentially under-utilised data capture tool. Read more here: https://substack.com/home/post/p-191060011