Celtra

30/09/2026

The biggest mistake with Pause Ads? Treating them like smaller versions of traditional CTV creative. 📺 If you’re designing for the pause moment, the rules change.

Špela Vene, Sr. Product Manager at Celtra, explains why the format needs a different approach, with clear hierarchy, plenty of negative space, and elements that can be understood from across the room.

And because viewers control when they pause, the creative needs to work whether someone looks for a few seconds or comes back minutes later.

🎥 Watch the full webinar with Wunderkind for practical guidance on designing Pause Ads creative that performs: https://hubs.li/Q04yK7NS0

28/09/2026

We came for the views and stayed for the hot takes. If you missed Creative Connect in London, here's 30 seconds of the night we're still talking about. 💃

🤫 Our final Creative Connect of the year is already in the works and coming to NYC soon! 🗽 Stay in the loop at https://hubs.li/Q04yp-pV0

24/09/2026

Is your marketing ecosystem broken?

Somewhere between the brief and the launch, work gets stuck: cross-functional approvals, manual resizing, brand compliance that's "close enough" instead of exact.

Add 10+ markets and 5+ platforms, and what should be a strategy turns into a bottleneck. Celtra replaces that fragmented process with a single ex*****on engine: AI that follows your brand rules automatically, creative scored for effectiveness before you spend on media, and a straight line from design to 100+ channels.

Ask our partners:
🍟 McDonald's's cut repeat production time by 93%
👾 Siemens hit 150% higher CTR and 60% lower CPC across 13,000+ creatives
🛵 Wolt made local teams 20x more productive across 30+ markets

Move your creative from a cost center to a business advantage. Book a demo with our team today at https://hubs.li/Q04ydnny0

23/09/2026

📣 Celtra has been named Best Content Marketing Platform in Digiday Technology Awards 2026!

Woohoo, we have a new one for the trophy shelf! 🏆 A huge thank you to our hardworking team behind the platform and our users and partners who trust us to power their campaigns every day. 🩷

Read the announcement: https://hubs.li/Q04y7fDB0

23/09/2026

Crypto markets move literally every second, and if that's not already a tough pace for advertising to match, add on a regulated space where every disclaimer and risk warning has to be word-perfect. 😮‍💨

Now try building creative for that on a normal production timeline: brief the design team, wait for the build, route it through compliance, upload it manually to every placement, and hope the market hasn't already moved on by the time it's live.

Crypto.com decided that wasn't good enough. Working with Celtra, they rebuilt their approach to social and display advertising around real-time creative: live prices and messaging update directly inside the ad itself, before every impression, while every risk warning and disclaimer stays locked exactly as compliance approved it. 🔐 The market keeps changing, but the compliance never does.

Here's what that unlocked:
⚡ 6.5x faster time to market
📈 +20% CTR
♻️ 62.7k ad creatives dynamically updated

Read the full case study to see how Crypto.com built a creative engine that keeps pace with the market: https://hubs.li/Q04y74l-0

See how Crypto.com unlocked 6.5x faster ad production and a 68% CTR lift using Celtra’s real-time creative automation.

22/09/2026

Some internships last a few months. Others make you want to stick around for the long haul. 🩷

Tanja U. Mosquera, Celtra’s VP of Marketing, joined Celtra as an intern more than 10 years ago and, somewhere along the way, found a place full of people who keep challenging her, inspiring her, and helping her grow.

We’d say that’s a pretty good reason to stick around. 🙂‍↕️

Wonder where a career at Celtra could take you? 👀 Check out our open roles https://hubs.li/Q04y28zG0

21/09/2026

Pause ads are getting 2x the attention of a standard 60-second CTV slot. 📺 So what could that extra attention mean for your CTV campaigns?

Bridget Beatty, Sr. Sales Director, Team Lead at Wunderkind, shares findings from a study they conducted together with TVision across 15 verticals that found Pause Ads delivered twice the attention of a standard CTV slot. The reason makes sense: when someone looks away from a commercial, they miss it. With a pause ad, the creative is still there when they look back.

🎥 Watch the full conversation to see how brands are connecting that extra attention to outcomes like brand lift, purchase intent, foot traffic, and sales: https://hubs.li/Q04xXKMB0

18/09/2026

💭 Both creative development and ex*****on have remained fragmented and highly manual while other areas of marketing have become increasingly automated.

The recognition from MarTech Breakthrough highlights the importance of connecting GenAI-powered production, campaign activation, and creative intelligence within one scalable operating model.

We’re proud to be building technology that helps enterprise teams create, scale, and improve advertising across channels and markets.

🔗 Read the full announcement: https://hubs.li/Q04xK2b40

17/09/2026

What happens when the same ad slot gets a smarter ex*****on? For GasBuddy, a 4.7x higher CTR.

GasBuddy's in-app video ads ran alongside a banner that wasn't driving much interaction. Working with Celtra, GasBuddy rebuilt it as Video Hero: same video, now with a fully customizable, tappable banner underneath.

The results?
🎬 4.7x higher CTR
▶️ 3.5x higher video completion rate
🏬 23% more store visits

See exactly how they built it:

See how Celtra's Video Hero rich media unit drove 4.7x higher CTR and stronger store visits for GasBuddy - case study.

17/09/2026

📣 We're adding 4 new premium Ad Products to our CTV collection! Let viewers browse product catalogs and act, without ever needing to grab a remote.

1️⃣ Product Rail: Keep your video in focus while products and QR codes flow seamlessly into view. The rail highlights featured products from the key moments in the story, creating an actionable extension of the video.

2️⃣ Split Screen: Turn vertical video into a storefront made for the big screen. It pairs video with a shoppable gallery and a QR code, so browsing and buying take just a scan.

3️⃣ Bento Map: Pair advertisers' top-performing social content with a map that sends shoppers to the nearest store. It's built to turn CTV attention into a real store visit.

4️⃣ Shoppable Grid: Break out the video frame with a grid of products, messaging, and QR code, turning passive viewing into a seamless scan-to-shop opportunity.

Book a demo with our team today to see them live on your next campaign https://hubs.li/Q04xJXWt0