Digital Deb Bell

Digital Deb Bell Digital strategy & automation for busy clinic and wellness business owners. Helping you ditch the chaos, keep your diary full, and get some free-time back.

Ten years ago this week. How can that possibly be true?In July 2016, The Haven on the Loch was named Salon of the Year f...
19/07/2026

Ten years ago this week. How can that possibly be true?

In July 2016, The Haven on the Loch was named Salon of the Year for North West England and Scotland at the Professional Beauty Regional Awards.

The trophy may have carried the name of the business, but it belonged to the whole team. It represented years of hard work, training, creativity, laughter, occasional chaos and a shared determination to make every guest feel genuinely cared for.

By then, The Haven had grown from one therapist and two treatment rooms into three locations, with 14 members of staff and a rather crowded awards shelf. What made me proudest was that we were recognised not only for our treatments and business growth, but also for the customer experience we created together.

The Haven chapter closed in 2022, but everything it taught me has stayed with me: how to build a team, create experiences people want to return to, communicate with customers and understand a wellness business from the inside rather than simply looking in from the marketing department.

Still proud. Still grateful. And still slightly alarmed that 2016 was ten years ago. Where did that decade go? 😁

For anyone new here, hello. I’m Deb.My working life has taken a slightly unusual route through wellness, business, writi...
19/07/2026

For anyone new here, hello. I’m Deb.

My working life has taken a slightly unusual route through wellness, business, writing and technology.

For 20 years, I owned and developed a wellness business in the beautiful surroundings of Loch Lomond, Scotland. What began with one therapist and two treatment rooms grew into three locations, a team of 14 and an active community of more than 12,000 clients.

I’m also a Reiki Master Teacher and have spent nearly 30 years teaching and working with holistic wellbeing. Along the way, I’ve lived and worked in Hong Kong and Australia, published three books and developed a perhaps slightly unhealthy fascination with what good technology can do for small businesses.

Today, I bring those different strands together through digital marketing, writing, CRM systems, customer journeys and AI-supported tools.

I believe technology should help a business become more responsive, consistent and connected, without ever losing the warmth and personality that made people choose it in the first place.

It may not be the most conventional career path, but it has certainly never been dull. And I’m still learning, still curious and still very interested in what comes next. šŸ˜‰

WellnessMarketing WomenInBusiness

Spent today quietly working on something a little different 😊Over the years I’ve realised that so many brilliant small b...
12/05/2026

Spent today quietly working on something a little different 😊

Over the years I’ve realised that so many brilliant small business owners and therapists genuinely WANT to keep in touch with clients more regularly… they just never seem to get the time to actually sit down and create newsletters, updates and content consistently.

So I’ve started creating warm, personalised ā€œKeep In Touchā€ newsletters for overwhelmed business owners who want to stay visible without spending their evenings staring at a blank screen wondering what to write 😁

Honestly, I’ve really enjoyed creating them.

There’s something lovely about helping somebody sound polished and professional while still sounding completely like themselves.

And because everything is personalised around their own business, services and style, it still feels natural and authentic rather than ā€œmarketing-ishā€ 😊

If you’d like me to send over a little sample of the sort of thing I’ve been creating, just drop me a message.

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