Marketing by Ell

11/08/2026

The final content vs the reality behind the scenes…

A little BTS from shooting Uniqlo’s Stockroom Stylist, turns out looking effortless is slightly harder when the revolving platform is moving at approximately 0.2mph 😭

Always love seeing how the final content comes together after a shoot 🤍

04/08/2026

A look behind the scenes of shooting for ADIDAS × OFFICE ✨

I love sharing this side of the industry because people often only see the final campaign. From styling and lighting to reviewing images on set, there’s so much that happens before a campaign goes live.

Swipe through for a little BTS from this shoot 🤍

20/07/2026

One of the projects I’m most proud of. 💙

I’ve been meaning to share this case study for a while!

I had the pleasure of supporting Neurokinex with their marketing across strategy, social media, content creation, campaign delivery and Meta advertising.

Working with a charity that supports people living with spinal cord injuries and neurological conditions reminded me that marketing isn’t just about growing brands. It’s about helping people discover life-changing support and sharing stories that genuinely matter.

One of the best parts of the project was working alongside Jo. What started as a client relationship turned into a genuine friendship and I’m so grateful to have met someone I know will be a lifelong friend 🤍

This carousel gives a little insight into some of the work I was involved in and I’ll be sharing more about the Step Up Challenge and Mental Health Awareness Week campaigns in future posts.

Thank you to everyone at Neurokinex for trusting me with such an important project 💙

31/01/2026

05/01/2026

New year. Better strategy. 👩🏼‍💻

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