Forwd

Forwd Your tech team:
Built, Upskilled, Integrated
Forwd looking, forwd thinking, client focused.

18/05/2026

I'm very excited to announce that Forwd is now protected as a trademark in the UK.

Setting up and running a business like Forwd® is not easy. There are always activities just to keep the company alive, and then there are tasks like this which to help protect the business and its name.

There is so much I want to do with the company and the brand that is above and beyond the daily client work. I'll get through it all, one step at a time, and by the end of the year Forwd will be stronger and better positioned as a result.

I'm proud of what Forwd has achieved so far and am very much looking forwd to what it will be in the future as we work with more organisations to deliver technology excellence in the most ethical way possible.

15/05/2026

What is the the most compelling reason to select one consultancy over another?

I'd like to think being ethical is important but experience shows that this is a nice to have until it isn't.

Clients typically take firms at face value and compare proposal responses based solely on their content. How often though have you seen a proposal include named resources that were knowingly unavailable, or agreed to deliver absolutely everything, even though they have no proven capability in some areas?

How often have you read the small print that accompanies these proposals which absolve the consultancy from being a little more than economical with the truth?

The problem is that when comparing responses from consultancies, you are rarely comparing like with like. Some are more ethical than others. Some will use cheaper resources, outsource to contractors or simply lie about their capabilities. Others will start with the best and gradually replace them with cheaper resources.

A rare few will do precisely what they committed to do and will be open about any misunderstandings or mistakes early to enable more rapid and cheaper resolution.

It is in this ethical sweet spot that Forwd positions itself. Forwd will not commit to deliver what it cannot. Forwd will only partner with other organisations that share these values. Forwd ensures that our ethics align to those of the client and any differences are resolved sooner rather than later.

If you're frustrated with consultancies that promise the world and fail to deliver, it is time to talk to us.

We look forwd to working with you.

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124 City Road
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EC1V2NX

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Wednesday 9am - 5pm
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