21/09/2026
Thought leadership is having a bit of a moment 👀
LinkedIn is leaning further into content from the people behind the business, and its latest guidance around Thought Leader Ads backs up something we’ve been saying for a while: people connect with people
Your team's knowledge, opinions and experiences are valuable content. You don't always need another polished brand post. Sometimes, putting a real face and a genuine point of view front and centre is far more powerful
So, if your team has something worth saying, let them say it 🎤