Provenance

Provenance We validate and amplify sustainability claims so customers can make positive choices at checkout. 🛒

We’re proud to be working with to bring more transparency to hair care 💜Built on science, co-founded with MIT scientist...
07/04/2026

We’re proud to be working with to bring more transparency to hair care 💜

Built on science, co-founded with MIT scientists and backed by over 20 patents in hair care innovation, Living Proof is now part of the Unilever Prestige portfolio. They’re not just creating products that deliver results you can see, they’re proving their commitment to doing it responsibly.

We’ve been validating their product claims so that as shoppers increasingly search for products that match their values, and AI tools do the same, their claims are backed by evidence that both can trust.

The future of beauty is transparent, and we’re building it together. 🌿

We’ve validated 6 Proof Points for , that’s 6 claims that help their customers and AI find, trust, and choose their prod...
25/03/2026

We’ve validated 6 Proof Points for , that’s 6 claims that help their customers and AI find, trust, and choose their products🧴✅

From cruelty-free and vegan certifications to refillable packaging and FSC-certified materials, Sol de Janeiro isn’t just making claims, they’re proving them.

And with a $7 million commitment to biodiversity conservation and empowering young women through the Sol de Janeiro Foundation, their impact goes well beyond the bottle.

Customers are shopping their values more than ever, and AI is learning to do the same. When claims are backed by real evidence, both can confidently recommend the products that actually deliver.

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Provenance, 71 Fanshaw Street
London
N19AB

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