WP Minds

11/06/2026

One of the biggest website mistakes I see?

Businesses redesign their website by focusing on how it looks.

New colors.
New fonts.
New layouts.

Then they wonder why leads, traffic, and conversions barely move.

A website redesign isn't a design project.

It's a business strategy project.

Before touching the design, you need answers to four questions:

✓ What business goal should the website achieve?
✓ What journey should visitors follow?
✓ What content builds trust and drives action?
✓ How will people find the website in the first place?

The companies that get the best results don't start with design.

They start with strategy.

What is the biggest reason you're considering a website redesign right now?

Learn how to create a website redesign strategy that improves SEO, user experience, and conversions with this guide from WP Minds.

11/06/2026

Why Most People Fail on LinkedIn (And How to Seriously Grow Your Business)

I spent years trying all the tricks—hashtags, endless commenting, and chasing vanity metrics—only to see little real impact.

The truth is simple:
Business growth on LinkedIn isn’t about volume. It’s about precision.

The biggest mistake I see?

People spend their energy on what feels relevant—commenting, posting, staying visible—without a clear strategy that targets the right people with the right message.

But here’s what actually works:
Your content should meet people at their symptoms, not just your solution.

People don’t buy because of your shiny offer.

They buy when they feel seen, understood, and accurately reflected in your message.

Speak to their frustrations. Their pain points. In their own words.

When you understand their symptoms, your message resonates—and trust follows.

A perfect example:
A client of mine, a solo recruiter, wasn’t chasing followers.

He focused on speaking directly to the frustrations of senior decision-makers and positioned his expertise around solving high-value hiring problems.

Within a year, he was approaching seven-figure revenue—with fewer followers, but significantly higher-quality engagement.

And here’s the kicker:
Most people fail because they overlook the importance of business development as a daily discipline.

You need real conversations every day:
Existing clients
Past clients
Warm leads
Cold outreach

Commit just an hour a day—and you’ll be surprised how the pipeline changes.

Forget the obsession with followers and impressions.

Focus on meaningful interactions, real value, and positioning yourself as the solution—not just another voice in the feed.

Maybe that’s the real point worth thinking about.

In conversation with Richard Moore

Listen to the full conversation:

Learn Richard Moore’s practical LinkedIn strategy for founders: attract the right people, start better conversations, and focus on revenue over vanity metrics.

10/06/2026

🚨 Want a quick eCommerce win?

Don't redesign your website.

Fix your checkout.

On The Website Growth Show, Simon shared one of the easiest ways to increase conversions:

If people are:

✅ Viewing product pages
✅ Adding items to cart
❌ But not completing purchases

Your checkout process is likely costing you sales.

Before spending more on ads or redesigns, look at the bottom of the funnel.

Simple improvements can make a huge difference:

✔ Remove friction
✔ Reduce unnecessary steps
✔ Offer faster payment methods
✔ Make buying easier

Because every extra click gives customers another chance to leave.

The fastest growth opportunities are often hiding in your checkout. 🚀

full episode link in bio

10/06/2026

Everyone is talking about AEO, GEO, and AI SEO hacks.

But Google's new AI visibility guide says something surprising:

👉 AI optimization is still SEO.

No special schema.
No content chunking.
No llms.txt files.

Instead, Google recommends focusing on what has always mattered:

✅ Helpful content
✅ Technical SEO
✅ Clear site structure
✅ Real expertise
✅ Great user experience

As AI Overviews and AI Mode reshape search, the brands that win won't be chasing shortcuts.

They'll be building content worth citing.

Here's what Google's latest guidance means for marketers, business owners, and SEO professionals:

🔗 https://wpminds.com/googles-new-ai-visibility-guide/

Are you changing your SEO strategy for AI search, or doubling down on the fundamentals?

09/06/2026

Most businesses think search changes when algorithms change.

That's only half the story.

Search changes when people change how they ask questions.

In my latest conversation with SEO strategist Jen Cornwell, we discussed:

✅ Why AI SEO is about personas, not keywords.

✅ Why updating existing content matters more than publishing endless

blogs.

✅ Why brand mentions are becoming more important than backlinks.

✅ How YouTube, Reddit, reviews, and social media influence AI search.

✅ Why SEO is far from dead—even in a zero-click world.

One insight that stood out:

Spend 70% of your content effort improving existing content and only 30% creating new content.

The future of SEO belongs to brands that understand people, intent, and clarity—not just rankings.

👉 Swipe through the carousel for the key takeaways.

🎧 Watch the full episode:
https://wpminds.com/podcast/ai-seo-explained-why-updating-content-beats-publishing-more-jen-cornwell/

Get a free audit:
https://wpminds.com/request-free-website-audit/

08/06/2026

Most new businesses make this Local SEO mistake. 🚨

They invest in SEO before they have a foundation.

On The Website Growth Show, Joy Hawkins shared a reality many business owners overlook:

👉 Local SEO works best when your business already has some traction.

If you're starting from scratch, focus first on:

✔️ Getting customers
✔️ Earning reviews
✔️ Building trust
✔️ Creating real-world momentum

For many new businesses, ads can generate visibility and leads much faster in the early stages.

Then, once your business has credibility and history, SEO can amplify what’s already working.

Remember:

SEO doesn't create momentum.

It amplifies momentum.

🎥 Watch the full episode in the comments.

04/06/2026

Most websites don't have a traffic problem.

They have a navigation problem.

When visitors can't quickly find what they're looking for, they leave. That means higher bounce rates, fewer conversions, and missed opportunities.

A well-structured website navigation helps:

✅ Improve user experience
✅ Increase engagement
✅ Support SEO performance
✅ Guide visitors toward conversion
✅ Make your website easier to scale

Before investing more in traffic, it's worth asking:

"Can visitors easily find the information they need on my website?"

This guide breaks down how to build a website navigation structure that works for both users and search engines.

👉 Read the full guide here:
🔗 https://lnkd.in/ed3VzujX

What's one navigation mistake you see businesses make most often?

03/06/2026

Can you stop publishing content and keep your SEO traffic? 🤔

Not for long.

On the Website Growth Show, Liz Bowers explained that SEO works a lot like momentum.

If it took months of consistent content publishing to grow your traffic, it will also take time for that traffic to decline when you stop.

But eventually, search engines start asking:

"Where's the new content?" 👀

The result?
📉 Slower growth
📉 Declining visibility
📉 Lost opportunities to competitors who keep publishing

The good news:
You don't need to publish endlessly at the same pace.

Reducing your content output may slow growth, but it won't necessarily cut your traffic in half.

The key is consistency.

The businesses that win with SEO treat content as an ongoing investment—not a one-time project. 🚀

🎥 Watch the full episode — link in the comments 👇

03/06/2026

Your website won't grow your business... unless personality is part of the strategy.

I’ve seen it over and over—businesses spend thousands on tech, design, and SEO, but forget one key ingredient: personality.

Nick Gulic, a web strategist with a background in sales and consulting, shared how doubling down on personality led to explosive growth for him and his clients. It’s not about being loud or flashy; it’s about being authentic—showing the real you. Effortless content, genuine messaging, and a strong personality break through the noise.

The secret? Build your website around your unique viewpoint. Find what sets you apart—contrarian opinions, humor, or raw honesty—and make that the foundation of your messaging.

Because in a world where everyone’s trying to look perfect, the real difference is human connection.

Maybe that’s the point. Worth thinking about.

Listen to the full conversation:

Learn how to turn your website into a powerful business growth tool. Nick Gulic shares strategies on personality-driven marketing, website conversions, SEO, and service business websites.

02/06/2026

Most new businesses make this Local SEO mistake. 🚨

They invest in SEO before they have a foundation.

On The Website Growth Show, Joy Hawkins shared a reality many business owners overlook:

👉 Local SEO works best when your business already has some traction.

If you're starting from scratch, focus first on:

✔️ Getting customers
✔️ Earning reviews
✔️ Building trust
✔️ Creating real-world momentum

For many new businesses, ads can generate visibility and leads much faster in the early stages.

Then, once your business has credibility and history, SEO can amplify what’s already working.

Remember:

SEO doesn't create momentum.

It amplifies momentum.

🎥 Watch the full episode in the comments.