15/03/2026
Most founders think growth means more customers.
More leads.
More signups.
More users.
But there’s a ceiling hidden inside that strategy.
At around $80,000/month, one SaaS CEO discovered it.
No matter what he tried:
• more ads
• more sales calls
• more leads
Revenue kept landing around the same number.
Then he did something that sounds completely irrational in SaaS.
He started rejecting customers. Even his biggest customers.
No discounts.
No easy access.
No “let’s try it.”
If you didn’t fit the criteria, you simply couldn’t become a client.
Something strange happened.
Demand increased.
The software hadn’t changed.
But the perception of access had.
Soon just 13 new clients per month were generating the same $80,000 he used to chase desperately.
The strategy evolved into something bigger.
Not a course.
Not a program, not SaaS.
Not another certification.
A standard.
Built by Florin Mureșan for people who design and build AI-driven marketing systems.
Selective admission.
Numbered cohorts.
A public ledger of members.
They call it:
The Florin Standard.
Some people will never understand why a standard like this exists.
Others will immediately recognize why it matters.
Save this post if you want to remember the idea.
And tell me something honestly:
Would you rather have 1,000 customers… or the right 13?
