Key Element Ltd

07/05/2026

TikTok has become one of the biggest opportunities for small businesses to grow online, without needing massive ad budgets or thousands of followers.

In this guide, you’ll learn:
✔ How the TikTok algorithm works
✔ What content actually performs
✔ Simple video ideas for beginners
✔ TikTok SEO tips to increase visibility
✔ How businesses are generating sales organically
✔ Common mistakes to avoid

Whether you run a local business, ecommerce store, salon, café, consultancy, or trade business, TikTok can help you reach new customers faster than most traditional social platforms.

Read the full guide here 👇

https://www.keyelement.co.uk/your-guide-to-how-small-businesses-can-grow-fast-on-tiktokpc-campaigns-2-2/

Learn how the TikTok algorithm works, create viral content, improve TikTok SEO, build community engagement, and grow your brand without huge ad spend.

05/04/2026

Wishing Everyone A Lovely Easter 🐣

10/03/2026

🚨 Important Update for Businesses Running Meta Ads 🚨

Today, Meta has announced a new change to advertising costs that could impact businesses running ads on Facebook, Instagram, and other Meta platforms.

Starting 1 July 2026, Meta will introduce location-based fees on ads delivered in certain countries to cover Digital Services Taxes (DST) and other regulatory costs.

What this means
These location fees are added on top of your ad spend based on where your ads are shown (your audience location), not where your business is based.

For example:
If you spend £100 delivering ads to Italy, a 3% location fee will be added, bringing the total to £103, before VAT.

Current location fees announced
Meta has confirmed the following fees may apply when ads are delivered in these countries:
- Austria – 5%
- France – 3%
- Italy – 3%
- Spain – 3%
- Türkiye – 5%
- United Kingdom – 2%

Key things to know
✔️ Fees apply to all ad formats (image, video, etc.)
✔️ Includes Click-to-Message WhatsApp campaigns and marketing messages billed with ads
✔️ Fees are charged after ads are delivered, not within your campaign budget
✔️ VAT and other applicable taxes will still be applied on top
✔️ Charges will appear itemised by country for transparency

Why Meta is introducing this
The cost of delivering ads is changing due to new digital tax regulations in certain countries.

Until now, Meta absorbed these costs, but they will now be passed on through location fees, something other major platforms may also implement.

What businesses should do now
- Review any ad accounts that may be affected
- Inform your finance, media, or marketing teams
- Consider these additional costs when planning future ad budgets

If you run paid social campaigns or rely on Meta ads for leads and sales, this is something to factor into your 2026 marketing budgets.

27/02/2026

If your site isn’t getting the traffic it deserves, your SEO might be the problem.

That’s why we are offering businesses a free SEO audit with clear, actionable insights to help you grow.

All you need to do is let us know your website address to get your personalised SEO audit.

31/12/2025

As we say goodbye to 2025 and welcome 2026! 🌟 We’re grateful for the journey, the lessons, and most of all, the people we’ve worked with along the way this year.

Thank you to our clients for trusting us and growing with us. We’re excited for what’s ahead and thankful to be part of our clients’ journeys.

Wishing our clients a successful and rewarding year! 🥳🎆

24/12/2025

🎄🌟 Merry Christmas 🎅🎁

We have had another incredible year which was only made possible by each and every one of our clients and team. ✨

Thank you for being a part of our journey and for your support throughout the year. Here's to more success, joy, and collaboration in the upcoming year! 🎉🎈

We wish you all a festive season filled with love and laughter! 🥳🎊

19/11/2025

Another fantastic client success story!

We’re thrilled to have delivered a new website for Marshall Laurence Surveyors Ltd, helping them modernise their digital presence and provide a smooth experience for their customers.

Huge thanks to Tom for the amazing review, it means the world to our team!

You can explore the full case study on our website. 👇

https://www.keyelement.co.uk/our-work/marshall-laurence/

09/11/2025

Today, we pay tribute to the courage and sacrifice of those who have served and continue to serve our country.

May we always remember the heroes who gave everything for our freedom.

31/10/2025

Happy Halloween 🎃

We hope you have a evening with lots of treats and laughter 👻

03/09/2025

Most businesses treat SEO & PPC separately, but did you know that SEO can give you insights that can help with your PPC campaigns?

Your SEO data is a goldmine: it shows what people are searching for, which keywords bring in traffic, and where competitors are edging ahead. When you feed those insights into PPC, the payoff is huge.

Here’s how to do it:
🔍 Keyword Mining: Identify high-performing organic keywords and add them to your PPC targeting.
📝 Ad Copy Optimisation: Repurpose SEO titles & meta descriptions that already attract clicks.
📊 Competitor Insights: See where competitors rank organically and bid on those gaps.
🌐 Landing Page Alignment: Use top-ranking SEO pages for ads to boost Quality Scores.

What you get in return:
✅ Lower CPC through better Quality Scores
✅ More efficient ad spend (fewer wasted clicks)
✅ Higher conversion rates with proven messaging
✅ Stronger visibility by owning both paid & organic results

👉 Stop running SEO and PPC. Start running SEO with PPC.