Key Element Ltd

25/06/2026

Meta is introducing new location fees from 1 July 2026 for ads delivered in certain countries, including the UK.

The key detail? These fees are based on where your audience sees the ad, not where your business is based.

Current location fees include:
UK: 2%
Austria: 5%
France: 3%
Italy: 3%
Spain: 3%
Türkiye: 5%

For businesses, this means campaign costs could shift depending on where your ads are shown. It may seem like a small percentage, but across larger budgets or multi-market campaigns, it can quickly affect forecasting, reporting, and overall return.

This is exactly why media planning needs more than a “set it live and check later” approach.

If you run Meta ads in the UK or across Europe, now is the time to review your budgets and make sure your campaigns are still commercially sound.

Small platform changes can have a bigger impact than they first appear. Better to spot them early than explain them later.

07/05/2026

TikTok has become one of the biggest opportunities for small businesses to grow online, without needing massive ad budgets or thousands of followers.

In this guide, you’ll learn:
✔ How the TikTok algorithm works
✔ What content actually performs
✔ Simple video ideas for beginners
✔ TikTok SEO tips to increase visibility
✔ How businesses are generating sales organically
✔ Common mistakes to avoid

Whether you run a local business, ecommerce store, salon, café, consultancy, or trade business, TikTok can help you reach new customers faster than most traditional social platforms.

Read the full guide here 👇

https://www.keyelement.co.uk/your-guide-to-how-small-businesses-can-grow-fast-on-tiktokpc-campaigns-2-2/

Learn how the TikTok algorithm works, create viral content, improve TikTok SEO, build community engagement, and grow your brand without huge ad spend.

05/04/2026

Wishing Everyone A Lovely Easter 🐣