Here Are the Main Don’ts of Website owners that should consider
1) Don’t Reuse Your Old Website Content without Thinking It Through
Republishing very similar content pieces is a highly counter-productive tactic which could make Google’s Panda very angry and lead to low engagement and low click-through rates.
2) Say No to Automatically Generated Content
Google strongly advises you to stay far a
way from automatically generated content, which is basically comprised of fragments that have been created with little or no value whatsoever. They are mere paragraphs which include keywords but make no sense
3) Duplicate Content Is a Major No
Search engines have no tolerance for duplicate website content, created to manipulate search engine results. Such black hat practices can affect your website’s ranking and indexing. To prevent this worst case scenario, get to know your audience and we can write for you engaging, compelling, properly optimized content.
4) Don’t Think That Less is always More
Lack of content will never be a winning strategy. You need to have website content that is about 250 words or more, which educates, informs and entertains your public. Google will look forward for backlinks in this case to show up your pages.
5) Scraped Content (Content from other websites)
Scraped content doesn’t ensure a marvellous web experience for your users and can also lead to copyright infringement. Don’t rely on scraped content; not even when it comes from first-class providers, as it won’t benefit your readers and won’t do you any favours in the long run. We can identify the best sources of inspiration to write about or we can research content for you. Bottom line: don’t cheat and when it comes optimizing your website content. Scraped content, lack of content, duplicate content, automatically generated content and, generally speaking, all types of content that do not meet the needs of your audience are not your friends in the eyes of Google
