15/05/2026
Big creativity. Tiny hands! 🎨🖐️
We refreshed Nick Jr. Ready Steady Dough, making the brand brighter, bolder, and more sensory-led for little makers everywhere.
From soft, tactile letterforms to playful splats, swirls and sculpted textures, every detail was designed to celebrate hands-on creativity while delivering standout on-shelf. 🌈✨
The new modular identity system brings consistency across the full range, from classic dough pots to imaginative playsets like Wacky Hair Dough and Party Food Station, all while staying true to the fun-first spirit kids already know and love!
A colourful collaboration built for creativity, collectability and serious shelf impact.