P&W- Pemberton & Whitefoord Design Consultants

P&W- Pemberton & Whitefoord Design Consultants We specialise in the creation and development of retail brands through packaging, identity, printed

P&W is a creative design consultancy that helps brands through the commercial jungle by delivering intelligently crafted design solutions. An in depth understanding of retail environments is what differentiates P&W from others. We always consider brands in context – thinking about the broader market, store environment and customer experience – which results in award winning designs that meet commercial goals.

09/04/2026

We’re very proud to share that we have been named a 2026 Agency Winner at the Indigo Design Awards, taking home Gold in Digital Ads and Campaigns for Digital Design! 🎉

This recognition celebrates our work with Ferrero on the launch of Tic Tac Two, a bold, dual-layer innovation brought to life through a cohesive, multi-channel design system.

From digital and social to Out-of-Home, interactive experiences, and in-store ex*****on, the campaign was built around a simple, engaging idea: “flip to enjoy.”

Through animated flavour reveals, split compositions, and vibrant colour blocking, we translated this concept into a visual language that delivered instant recognition and engagement across every touchpoint.

Key highlights:
👉 A unified design system spanning digital, OOH, POS, and print
👉 Strong shelf presence through premium detailing and bold ingredient cues
👉 Distinct flavour storytelling across all variants
👉 High-impact visuals designed for fast-paced, high-traffic environments

Huge congratulations to everyone involved, especially Account Director & Lead Designer James Randall, Director and Motion Designer Juliette Guidetti.

And, of course, a huge thank you to our partners at Ferrero for trusting us to help bring this exciting innovation to life!

This Christmas,Bel’s Boursin UK Trio Gourmand gets a premium update ✨🧀We partnered with Boursin to bring three favourit...
19/12/2025

This Christmas,Bel’s Boursin UK Trio Gourmand gets a premium update ✨🧀

We partnered with Boursin to bring three favourite flavours together in a gift-worthy format designed to stand out during the festive season. The refreshed design stays true to Boursin’s iconic brand equity, with a refined pack structure that lets each flavour shine while feeling cohesive and premium.

Created to deliver something new for Christmas 2025, the updated pack adds fresh excitement at shelf, supports premium pricing and builds retailer confidence, while remaining flexible enough to work across future festive seasons.

19/12/2025

This Christmas, Boursin UK Trio Gourmand gets a festive refresh ✨🧀

Boursin teamed up with P&W to give its limited-edition Trio Gourmand pack a festive refresh, bringing three much-loved flavours together in a premium format perfect for gifting. The refreshed design elevates the pack while staying true to Boursin’s iconic brand equity, with a refined architecture that gives each flavour its own presence within a cohesive whole.

Created to bring something new for Christmas 2025, the refreshed pack adds extra excitement on shelf, supports premium pricing and builds retailer confidence, while being flexible enough to work across future festive seasons.

18/12/2025

Have A Merry Hands-On Christmas 🫶

A little light-hearted, tech-free festive fun for the whole family to enjoy...

Try it yourself with our shadow puppet guide, which you'll find in the comments below!👇

06/10/2025

We’re proud to be behind the design and roll-out of the brand-new Kinder Bueno Win Big campaign – from eye-catching packs to point of sale and digital activations. Bold, fun, and bursting with prizes, the campaign is now live in stores nationwide. 👀🍫 Have you spotted the new packs yet?

15/08/2025

🌱 Our RIFCo case study is live (link in comments)! 👇

This organic, plant‑based range (covering five jarred ferments, four canned soups, and three ready meals) boasts a visual identity that’s fresh and engaging.

Layered graphic landscapes on each pack convey provenance, freshness and flavour in a visually distinctive way.

A custom RIFCo wordmark, bespoke barcode designs inspired by crop rows, and the empowering “Farming for the Future” marque on the back of each pack complete the look.

P&W's dynamic redesign positions RIFCo as a standout choice for Gen Z and eco-conscious consumers, capturing attention in health food aisles and alongside heritage brands.

RIFCo is tapping into growing demand, especially among the 25.9% of Gen Z and 15.5% of Millennials committed to meat-free lifestyles (not to mention the 7.2 million UK adults identifying as vegetarian or vegan).

“P&W’s redesign has brought RIFCo into the 21st century. I’m confident the striking modernisation will provide us the stand‑out required to boost sales significantly and gain listings in the major multiples.”- Cliff Moss, Managing Director of HEALTHY FOOD BRANDS LIMITED.

Our rebrand isn’t just visually compelling, it’s strategically designed to elevate RIFCo in both aesthetic appeal and commercial potential. Showcasing a future-facing identity for sustainable, flavourful food has never looked (or tasted) so good!

18/07/2025

Introducing Kinder Crispy- now available in the UK!

We’re proud to have supported Ferrero with the UK launch of this exciting new product under the iconic Kinder brand.

P&W created the UK-specific artwork for both single and multipacks, as well as developing the key visual and point-of-sale materials to bring the product to life in-store.

A pleasure to play a role in bringing Kinder Crispy to shelves, exclusively available now at Tesco!

🥳 Double 2025 Indigo Design Awards win for Glory Mornin’ Super Vodka!🥇Gold in Branding for Alcoholic Beverages - Other🥈S...
04/07/2025

🥳 Double 2025 Indigo Design Awards win for Glory Mornin’ Super Vodka!

🥇Gold in Branding for Alcoholic Beverages - Other
🥈Silver in Branding for Graphic Design

Developed in close collaboration with Managing Director Marc Aufzug, this project was all about crafting a premium, playful identity that celebrates joy, music, and unforgettable nights.

Every detail, from the Japanese-inspired aesthetics and custom bottle shape to the celebratory iconography printed directly onto the glass, reflects the brand’s unique story as a rice vodka designed to stand out and spark connection.

What makes these Indigo wins especially meaningful is the award’s commitment to bold, boundary-pushing work. With entries judged individually and globally, recognition from their esteemed jury is a true endorsement of the strategic and creative thinking behind Glory Mornin’.

Huge thanks to our client Marc, and congratulations to the P&W team, especially Adrian Whitefoord and Darren Barber, for their vision and craft. Here’s to more daring ideas and design that makes spirits and spirits brands shine.

Last week we were thrilled to share that P&W picked up a Silver Award at this year’s Vertex Awards in Amsterdam, the onl...
30/05/2025

Last week we were thrilled to share that P&W picked up a Silver Award at this year’s Vertex Awards in Amsterdam, the only global competition dedicated exclusively to private brand packaging design. 🥂✌️

Our winning project? Distinctive label designs for Seicomart’s 2024 Beaujolais Nouveau wine range, blending classic French wine cues with contemporary, AI-driven illustration to create something uniquely tailored for the Japanese market. 🇫🇷🇯🇵

Huge congrats to our Senior Designer Darren Barber, who represented us at the elegant Royal College Hotel and collected the award, presented by the brilliant Christopher Durham (Velocity Institute) and Phillip Russo (Global Retail Brands).

This win is especially meaningful to us, we’ve worked on Seicomart’s Beaujolais Nouveau launch for over 20 years, and it remains one of our most culturally rich and creatively rewarding projects.

We've been proud supporters of the Vertex Awards since day one (in fact, P&W created the original Vertex Awards logo back in 2013!) and over the years, we’ve been honoured to receive multiple accolades, including Golds for Tesco’s Kids Tissues, Cereal Bars and Finest Cereal range.

P&W are proud to be recognised as experts in private label design, with an impressive track record. Since 1987, we've partnered with Tesco on a wide range of own-brand packaging projects, helping shape and evolve one of the UK’s most influential private label programmes. Our experience extends globally, having worked with major international retailers such as Kroger in the US, Eroski in Spain, the aforementioned Seicomart and numerous others, each with their own distinct consumer base and brand architecture. This breadth of experience gives us a deep understanding of how to create private label ranges that not only deliver standout on shelf but also align with strategic retail goals and shopper behaviour across diverse markets.



https://www.p-and-w.com/post/p-w-wins-silver-at-2025-vertex-awards-for-seicomart-wine---celebrating-excellence-in-private-label-packaging-design

Silver success for our Seicomart Beaujolais Nouveau 2024 range design! 🩶🍷Darren Barber, Senior Designer on the project, ...
19/05/2025

Silver success for our Seicomart Beaujolais Nouveau 2024 range design! 🩶🍷

Darren Barber, Senior Designer on the project, attended The Vertex Awards this evening in sunny Amsterdam.

Thanks to Christopher Durham for presenting the award 😁!

09/05/2025

Over the past few years, we’ve dialled up our animation game, crafting eye-catching animated content for social media, digital ad campaigns, out-of-home displays, and even giant screens at festivals.

Whether it’s a big brand moment, something bold and cinematic, a snappy social reel or even a little promo loop, we love bringing ideas to life with movement and a bit of creative magic. We’ve had the pleasure of doing this for a brilliant mix of brands, including Ferrero's Nutella, Tic Tac, Fulfil, and Thorntons, each one bringing its own flavour, quite literally!

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21 Ivor Place
London
NW16

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Tuesday 9am - 5pm
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Friday 9am - 5pm

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