22/09/2026
Super Group has a lot of brand material to work with, from sport and gaming to competition, memorabilia, colour and technology.
For Basha-Franklin, the challenge was deciding how much of that needed to appear in the workplace.
Rather than relying heavily on logos and brand colours, the team curated those references throughout the space. Some are immediately recognisable, while others appear more subtly through materials, colour, objects and architectural details.
It reflects Basha-Franklin's wider approach to design, where architecture and interiors are considered together and the idea is carried through from the overall space to the smallest details.
In Episode 12 of That Workplace Experience Podcast, Nicola Osborn and Isabella Williams discuss how this thinking shaped Super Group's new London HQ.
Watch or listen to this episode on Apple, YouTube and wherever you get your podcasts.