Alexandra Lunn

30/09/2026

Yup

26/09/2026

Photo by Kelan Gregory. A couple of hours before this was taken I’d been bawling. Crying my eyes out over something pretty life-changing.

I wouldn’t have started my business in the shape and form it is today without her support, care and time. People are amazing, they shape the way you see things and it really takes a village.

I reckon businesses are shaped by the people who influence them. Along with Kelan and Ruby’s support there have been so many other words of encouragement for Well-Crafted; so thanks to everyone who’s supported the idea 💡

So lucky 🍀

17/09/2026

Earlier this year, we turned West Elm into a DIY photo frame studio 📸✂️

There’s something lovely about taking a photograph you care about and making the frame around it just as personal. Guests spent the evening working with fabric, colour and pattern to create one-of-a-kind frames for their favourite memories, with plenty of chatting and swapping ideas around the table along the way.

A reminder how sometimes the simplest materials make the best excuse to get off our screens, make something with our hands and connect IRL.

A huge thank you to Pursue PR for bringing us in, Sarah at West Elm for having us, Tia Ahmet 🧿 Elevated Content Creator • UGC for capturing it all so beautifully, and my dream team and Izzy for helping make it happen 🤍 a special thanks to Tor Saer for the gorgeous fabrics.

Want to bring a DIY photo frame workshop to your team, store or community? DM “FRAME” and I’ll send you the details.

# DIYPhotoFrame

13/09/2026

One of the biggest things I’ve learnt from 15 years of teaching at places like Shillington and lecturing at universities like Manchester Metropolitan Uni is everyone learns differently.

You can have fifteen people sitting around one table with the same instructions and range of materials, yet no two people approach it in the same way. Some dive straight in and experiment. Others prefer to watch. Some ask lots of questions, others work things out for themselves.

At every Well Crafted workshop we break each process down into simple, manageable steps and provide illustrated how-to guides at every table. Some participants never need them while others like to know they’re there.

Lately, I’ve been thinking about a much bigger question: what should we actually be learning in the first place? So tomorrow evening, we’re taking that question to The Sloane Club in Chelsea.

As AI becomes increasingly capable of writing, designing, problem-solving and creating, what becomes more valuable for us to learn? What remains distinctly human? And could creativity, curiosity and learning through our hands become more important, not less?

The conversation will be hosted by Peter Stojanovic, Editor at HotTopics, with Benedetta, an Oxford researcher exploring technology, society and craft, and Niresh Rajah, Chief Data & AI Officer and Fellow at Imperial College and Oxford University.

We’ll be talking AI, education, creativity and the future of human skills. Tomorrow, Monday 14 September with drinks by Wednesday’s Domaine and GUSBOURNE.

12/09/2026

Just another day at the office! This morning with and 🥂who elevate all our events. Fun fact: designed the illustrations for both brands!

10/09/2026

I love the intimacy created when there’s a few to teach. Selfishly it means I get to make and create too.

Just made it for this one yesterday evening after all the travel chaos.

Thank you NATS! ✈️

As soon as we started making and creating in the beautiful I totally relaxed. The helped also 🥂

07/09/2026

06/09/2026

In love 🍒