Growth Engineering

Growth Engineering The only learning suite built on neuroscience. Built for how you're wired. 🧠 Most training is forgotten within a week. We're just much better at it. It's mastery.

Not because your people aren't trying — because the training wasn't built for how the brain actually works. Growth Engineering was founded in 2004 with one goal: to end the cycle of forgotten training and untapped potential. 22 years later, we're still fighting the same problem. We're the team behind the Impact Suite — the world's first learning ecosystem built from the ground up on Neurogogy — our fusion of neuroscience and pedagogy. It's not a methodology we bolted on. It's the reason every feature exists.

↳ An LMS engineered to light up the brain's reward pathways
↳ A mobile app that fights the forgetting curve before it kicks in
↳ An authoring tool that turns anyone into a content creator
↳ Zavmo AI — your team's personal guide to what to learn next and why

The result isn't just completion. Learning that sticks, transfers, and drives real business outcomes — like a 20% boost in sales revenue for L'Oréal and a 92% increase in critical digital skills for EE.

120+ industry awards. A Certified B Corp. And 22 years of science behind everything we build. Built for how you're wired. 🧠

growthengineering.co.uk

You've probably heard the brain can hold seven things at once, give or take two.It comes from a 1956 paper by George Mil...
02/10/2026

You've probably heard the brain can hold seven things at once, give or take two.

It comes from a 1956 paper by George Miller. Even Miller wasn't convinced. He called the number "a pernicious, Pythagorean coincidence". 🧠

Later research puts the real limit at about four.

That matters for training. Ask people to hold seven new things at once and you're already past what the brain can manage.

More in The Neurogogy Handbook: https://www.growthengineering.co.uk/your-guide-to-neurogogy/

How many new ideas does your average slide ask people to hold?

How long should training be? How often should you revisit it? What should you measure?The Neurogogy Handbook brings toge...
30/09/2026

How long should training be? How often should you revisit it? What should you measure?

The Neurogogy Handbook brings together the evidence on all three. 🧠

It also flags the popular L&D stats worth retiring before someone asks where they came from.
120+ pages, 130+ sources, free to read.

What's the one question you'd most want the evidence on?

https://www.growthengineering.co.uk/the-neurogogy-handbook/

The GE team spent yesterday at AI Summit Barcelona, and four sessions stood out because they all came back to how people...
23/09/2026

The GE team spent yesterday at AI Summit Barcelona, and four sessions stood out because they all came back to how people learn.

Christian Rebernik (Tomorrow University) made the case that learning is the infrastructure AI change runs on.
Roberta Scrofani (ELEVATE) ran a workshop on Human Literacy.
The Rebuilding the Org Chart panel looked at roles, upskilling and leadership readiness.
Daniel Traça (Esade) spoke about the responsibility education carries in an AI future.

One thread ran through all four: AI moves fast, and brains learn at their own pace. Design for both and you get the best of each.

Day two is on. Which session would you add to the list?

Four sessions at AI Summit Barcelona we're watching closely, and why.Learning Is the New Infrastructure — Christian Rebe...
16/09/2026

Four sessions at AI Summit Barcelona we're watching closely, and why.

Learning Is the New Infrastructure — Christian Rebernik, Tomorrow University
The session argues that AI transformations don't fail on the technology. They fail because the organisation can't learn at the same speed it's being asked to adopt.

The Human Side of AI Transformation — Roberta Scrofani, MBA, Founder, ELEVATE
Her term is Human Literacy, the missing half of every AI strategy. Fifteen years decoding human behaviour in the attention economy, now turned toward AI.

Rebuilding the Org Chart — Zakaria Mansour(Bsport), Małgorzata Łuszkiewicz (Capgemini), Anita Perera (Accenture), Fiona Garvey (Softonic), Laura Tejada Sáenz (WAVVEUP)
The panel covers which roles get redrawn, what upskilling actually costs, and why leadership readiness fails before the tooling does.

AI & Education — Daniel Traça, Director General, Esade
A leading voice on how business education needs to evolve to prepare leaders for an AI-driven world. Session content has not been published yet.

22 to 23 September, WTC Barcelona.
Anyone we've missed that should be on this list?

15/09/2026

AI can improve your performance and wreck your self-assessment at the same time.

A 2026 study had people answer reasoning questions with ChatGPT's help. Scores improved by about 3 points, but people guessed they'd got roughly 17 out of 20 right.

The real average was closer to 13.

The researchers' own conclusion: the problem isn't AI helping, it's AI that hands you the answer without ever asking you to explain your thinking back.

Zavmo teaches through conversation, not multiple choice. Understanding has to be demonstrated, not just received.

Check out Zavmo: https://zavmo.ai/
Study: https://doi.org/10.1016/j.chb.2025.108779

09/09/2026

Your gut is quietly involved in forming memories. 🫁

USC researchers found a direct nerve pathway running from the gut to the brain's memory centre.

Found in rats so far, but the same chemical this pathway boosts is one of the first things to break down in Alzheimer's.

08/09/2026

You don't need a team to lead one.

That's Laura Overton's argument in The L&D Leader, the book she co-wrote with Michelle Ockers: leadership isn't about headcount, it's something anyone can do from day one in the industry, no title, no direct reports.

Harry Cloke sat down with her for the full episode, out now: https://youtu.be/MRLqhSg_Yjk?si=pE_KPaGB6FQl7F-2

03/09/2026

🤔 We don't learn like kids do.

In 1968, Malcolm Knowles put a name to it: children learn because they're told to, adults learn because they've decided to.

He called it andragogy.

He was right about the split.
He just didn't have the tools to explain why, motivation changes what the brain actually encodes.

Mandatory or chosen: which training actually stuck?

📅 Training doesn't get tested the day it happens. It gets tested the day you're back at the desk, when whoever sat throu...
02/09/2026

📅 Training doesn't get tested the day it happens. It gets tested the day you're back at the desk, when whoever sat through it either does something differently, or doesn't.

Be honest: how much of your last training changed what you did the next day?

More here: https://www.growthengineering.co.uk/learning-transfer/

01/09/2026

Laura Overton spent 15 years leading Towards Maturity, the industry's longest-running L&D benchmark, drawing on data from over 10,000 learning leaders.

Midway through, she went straight to the workers instead. A five-year study, over 50,000 people, apprentice to director.

What they called learning didn't match what L&D called learning.

In this episode, Laura tells Harry Cloke about TRI (the practice she distilled from her research), BOLD (the mindset underneath it), the Polynesian star navigators who reshaped how she thinks about leading through uncertainty, and why she thinks AI is pushing L&D from producer to enabler. She's also co-author of The L&D Leader, written with Michelle Ockers.

Watch the full episode: https://youtu.be/MRLqhSg_Yjk

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