06/08/2026
How long does it take your business to go from a question to an answer someone will act on?
That's decision latency. Almost nobody on the business case measures it. One question, five systems. Stock in SAP. The commitment in CRM. The supplier's revised date in one inbox. The warehouse issue in a chat thread. The tracker on a shared drive.
Every system is correct. None of them owns the question. So five people rebuild context before anyone decides.
Our Head of Sales (UK & I), Akshi Sharma, on why enterprise AI is a certainty purchase and not a speed purchase.
Still reporting AI ROI as hours saved? Try reporting the hours you wait.
Read the full blog, link in comments.