04/06/2026
Here's something most Shopify merchants find out the hard way.
The more apps you add, the slower your store gets. And a slower store means lower Google rankings, higher bounce rates, and customers leaving before they ever hit checkout.
We've seen stores running twenty-plus apps, many of which are duplicating each other's job or haven't been touched in months. The fix isn't always adding something new. Sometimes it's removing what's already there.
We wrote about this in detail, including when it makes more financial sense to build a custom solution than to keep paying for another app subscription.
https://www.sweans.com/the-hidden-cost-of-too-many-shopify-apps/