Bluemoo Studios, Kemp House 152-160 City Road London, London (2026)

12/02/2022

I remember a swimming proficiency test. It was a very, very long time ago; two miles swimming mindlessly around and around the pool like a machine but that didn’t bother me. Picking up rubber bricks four meters down wearing a pair of pyjamas, over and over again, was actually quite good fun as I recall. The one thing that I hated, the one thing that nearly made me give up, was treading water. Four reps of ten minutes treading water tested my endurance, tested my will, and tested me to near breaking point. I hate treading water.

This is how I feel about Headshed; we are still treading water four years after the EU’s consideration of Copyright in the Digital Single Market first publicly raised its ugly head, I have hated just about every day, every minute and every second since, give me the hard swim any day just let me keep moving forward.

Moving forward; I think you, dear followers of the project, deserve an honest and open appraisal and a long overdue progress report. Forgive me if I don’t recap further on the journey of what is now Articles 15 and 17, it’s been discussed here before. The question is where are we today? The simple answer is; I have absolutely no idea and oddly enough, this isn’t really the sort of answer that investors into our key stage three financing want to hear.

I remember telling myself; the member states only have two years to ratify the directive and make it law, just keep treading water. Hmm… that didn’t happen. Only four member states have complied with the directive in a timely fashion, the rest are subject to the Commission’s infringement proceedings.
Having just spent two hours with our trusted and quite frankly brilliant copyright/trademark solicitor, there is a possibility that given the UK’s position on articles 15 and 17, we could simply adopt a 'screw you EU'-stance: we are a UK based company subject to UK law and UK law alone (in theory). We will pay all due taxes to the UK Government and we will be the UK’s, indeed Europe’s, first global social media behemoth. It's a nice thought but the appraisal of this potential position is ongoing.

Poland’s challenge has technically fallen at the first hurdle, with the Advocate General more or less dismissing it. Obviously it’s not that straight forward, of course not, it’s the EU and there are still a few months of due process to get through. In the meantime, it appears to me that the other member states are in no particular rush, which begs the question; why the hell did they vote for it?!?

Regardless, we dearly appreciate each and every one of you for sticking with us and we hope to get back to you soon with more promising news.

Keith Anderson - CEO

23/06/2021

We have been monitoring the varied and numerous punitive measures to be levied against social media platforms and their owners. When a representative of the UK Government describes the issue as “the biggest exercise in democracy we have ever had” we had to take note. It is indeed a strange world when Facebook and YouTube take on a country the size of Australia and by most accounts won.

It’s difficult to see how we, as a new social media platform; one designed by gamers for gamers, can grab a foothold in a market place when the world has decided that the extant social media platform owners needs punishment for their past crimes against humanity and yet, that’s sadly where we are.

Avid followers who somehow heard about project Headshed know, I’ve always been fascinated by the financial aspects of developing a project like this to fruition and it’s interesting to note that the boss said; “the biggest risk to the success of the project is legislative change.”

The biggest legislative change that has impacted our project is Article 17(13). Many have described the directive as the “death of the internet” and yet I’d suggest that reports of the demise of the internet are greatly exaggerated but they do have a point; i.e. what happens next?

The EU’s member states have less than three months to incorporate Article 17(13) into law and despite our best efforts, we just don’t know which way things will pan out. The recent 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗧𝗜𝗢𝗡 𝗙𝗥𝗢𝗠 𝗧𝗛𝗘 𝗖𝗢𝗠𝗠𝗜𝗦𝗦𝗜𝗢𝗡 𝗧𝗢 𝗧𝗛𝗘 𝗘𝗨𝗥𝗢𝗣𝗘𝗔𝗡 𝗣𝗔𝗥𝗟𝗜𝗔𝗠𝗘𝗡𝗧 𝗔𝗡𝗗 𝗧𝗛𝗘 𝗖𝗢𝗨𝗡𝗖𝗜𝗟 - 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲 𝗼𝗻 𝗔𝗿𝘁𝗶𝗰𝗹𝗲 𝟭𝟳 𝗼𝗳 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝘃𝗲 𝟮𝟬𝟭𝟵/𝟳𝟵𝟬 𝗼𝗻 𝗖𝗼𝗽𝘆𝗿𝗶𝗴𝗵𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗶𝗻𝗴𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 adds an entirely new concept of “cooperation between online content sharing service providers and right holders.”

Maybe the EU are back peddling; who knows? We don’t as of yet; all we wanted to do was give you the best Headshed that we can make, it’s all we ever wanted. Unfortunately, in addition to the legal shenanigans in Brussels we also have a man down. A major man down, the boss has had “long COVID” for many months now.

We are seeking a way forward through the uncertainty, a route that presents a viable investment opportunity and sadly, we don’t have a war chest that is in any way comparable with the likes of Facebook or Google. They have already appointed massive resources to comprehending the Guidance on Article 17 of Directive 2019/790. We are but a lowly startup and as such, we have to rely on what we can muster and take a long hard look at our entry into the market.

We know what you want, we always have and we are still working on it. We at Bluemoo all wish Keith a speedy recovery.

Kasper out.

26/07/2020

Everyone is talking about the benefits of working from home offices and I think this is marvelous. My vision for Bluemoo Studios never considered finding all of the talented people we have, all living in commutable distance of an office, just the thought of it is ridiculous to me. Our people are all over the world.

Suddenly, many more people found themselves working from home and even better; many companies are now realising that there are benefits to this structure. I can almost hear the planet breathe a sigh of relief!

Still, management can be a bit tricky and it did take a bit of consideration. In the interests of successful and productive management and for the sake of better working environments everywhere… I’ll share my top two tips.

One key element lacking when people are working from a home office is the “water cooler conversations.” No, not those conversations! The productive ones where people catch up with what everybody else is doing and often offer helpful advice and opinions. To counter this problem, I instigated a weekly meeting with no agenda whatsoever.

In his Facebook post back on the 6th of April 2019 Brook, based in North Carolina, had this to say: “The boss came up with “elevenses” which I believe is a reference to drinking tea (typical Brit).

“Basically, we got together at 11:00 am GMT on a Thursday with absolutely no meeting agenda, sounds a bit pointless but those gatherings turned out to be the most productive meetings ever (genius).

“Thankfully, we have changed the time to 7:00 pm so now I get to join in with what we are now calling “seven elevenses” which is actually a reference that I can follow.”

NB. It’s surprising how everyone appreciates time differences and is very willing to be flexible with their working hours, it’s all a matter of give and take.

My next tip also addresses the communication issues. When you have people all with specialist areas of expertise, the obvious thing to do is form work groups who arrange virtual meetings as and when required. However, when you have a crew like Bluemoo, who are all extremely passionate about the project, you need to allow them to have their say right across the board. To facilitate this, all of our meetings are “open door” i.e. anyone can attend if they feel like they have something to contribute. That said; it is a good idea to only allow the key personnel to have a say in scheduling or it could all get horribly confusing real quick.

A nice bi-product of open meetings, or more importantly the notifications that reach everyone when one is scheduled, is the feeling of oneness. Working from a home office can be, so I’ve heard, a lonely place and may lead to slacking. Just knowing that other people are working hard on other parts of the project, as evidenced by the sheer number of meetings that are being scheduled, is a great way for people to realise that they are not alone in their efforts to produce an outstanding product.

For the sake of the planet I hope my thoughts help any company considering applying the Bluemoo structure on a permanent basis.

Keith Anderson - CEO

19/06/2020

If anyone here is interested in our Covid 19 response project we have today posted the full proposal document at www.bluemoostudios.com be warned it’s a big read and has absolutely nothing to do with project Headshed. That said, it is a very good idea, no one likes queuing right? Not even the Brits, I don’t believe that myth.

I had a chat with the boss today and apparently the UK’s “Track and Trace” app has been scrapped. Google, Apple and the NHS now have a collab to build a new one and as Keith said: “The UK could do with an app based win right now and Q Safe is a relatively easy victory.” Also, it may be the case that the big boys end up building it alongside the other app which makes sense.

Next week we will be forwarding the details to another six countries and yippee! Denmark is on the list. So if you are reading this in Denmark and we end up getting Q Safe you can thank me later. It’s not too bad in the summer but I don’t fancy queuing when the weather turns and frankly I’m really trying to avoid people right now!

Kasper out.

29/05/2020

Avid followers of project Headshed; those that somehow found us, you deserve an apology.

I know that we predicted a great year ahead for the development of your social media platform, it seems like only yesterday, in fact it was February when we mentioned all systems are go. In the meantime, the world has become barely recognisable. Again! This time it’s not Brexit or the EU’s directives that have re****ed our endeavours, it’s this particularly nasty virus, the one that you are all very aware of.

The irony is not lost on me; eighteen months of treading water while Westminster and Brussels decided our fate, to be given the greenlight, only to be pushed back by a sub-microscopic infectious agent. Still; “mustn’t grumble” as my Nana used to say. “There are those far worse off than you.” Indeed there are; so many more, so many have lost so very much more.

My grandmother would sometimes follow “mustn’t grumble” with “no one is listening.” And I’m really not sure what had the biggest impact but either way, I’m not one for dwelling in the past and more importantly; I did have an idea. Q Safe, an app that will help in the fight against COVID-19 and thanks to not just the relevant Bluemoo crew but everyone we engaged with, we have developed this to the point where the UK government are considering our proposal at Ministerial level. It’s all been a bit rushed for my liking but needs must, we are at war of sorts.

We will refocus our efforts back to Headshed when it is appropriate and we will develop the obvious social media platform for gamers that wish to develop game winning strategies. Nothing has changed apart from this current deviation. That’s a promise. In fact, pre-virus, we were working on some new exciting features, real game changers. We even had unsolicited interest in acquiring shares in Bluemoo from the representative of the bank that we were thinking of switching to! That lasted for what seems like, all of five minutes.

My Nana was also fond of saying “If you don’t laugh, you will probably cry.” She said a lot that I still hold dear. There was a woman that lived through two world wars and if she were still with us today, I guarantee she would have some encouraging words. As a poor replacement, I’m just going to say; stay safe.

Keith Anderson - CEO

14/05/2020

It has been a hectic month but it has been amazing, a wonderful time where I have witnessed dedication and selfless commitment to the Q Watch project, not just from my people but from everyone involved. In true Bluemoo tradition we have had a few freaky coincidences; not least of all, stumbling over the Bullitt Group’s s61 phones that can spot someone with a high temperature from two meters away. Using tech that was designed for the construction industry in the fight against a virus is a great way to demonstrate that us humans can drift and shift with the best.

I must thank everyone that has opened up access to databases, granted free licences, provided proposals and quotes at short notice and generally bent over backwards to get us exactly what we have needed. It was like being connected to a hive mind of information, completely without barriers. Our bodies might not be totally prepared for this particular virus but people can be just as creative as any disease. We did project those at greatest risk and supported those who are vulnerable and given the circumstances it could have been a lot worse. It looks like we have a bit of breathing space now and can be better prepared should a second wave of infections materialise.

Kasper out.

14/04/2020

How things have changed since our last post. How much we have changed.

Suddenly; we are working on an app that provides live information on the length of the queues at supermarkets to the public. Getting time with Keith is really difficult right now but basically I’m told that we are working on project Q Watch. The app will help people avoid, what the boss is calling, “queueing spikes” and the unnecessary social contact that is spreading SARs-CoV-2 (COVID-19) via conversations in long supermarket queues that launch micro-droplets of the virus.

As of now, project Headshed is very much on hold.

Kasper out.

23/02/2020

We checked and then we checked again and then we thought that we had better just check one more time; it’s really happening. The UK will not be implementing the EU’s Article 13 passed as Article 17. So hoorah for Brexit, I guess?

We are a UK based company and their government have instigated new regulations in an effort to make people better at using the internet. They are mainly protective measures with a strong focus on the younger folk. That’s great; anyone that has followed our progress knows full well that we support any measures that will make the internet a safer place for children. The only time I have ever witnessed the boss get angry about something was the loot box gambling incident, (see our post 3rd July 2019) trust me, he is incredibly passionate about making our social media platform a safe place for everyone to develop game winning strategies and we are all especially focused on protecting the young ones.

Talking about progress; this is the green light that we have been ever so patiently waiting for. Bluemoo had a backup position if Brexit didn’t happen and if it did happen and the British government still decided that Article 17 was a good idea. Quite simply, as Keith put it “we will shut up shop in the UK and bu**er off to America”, he has a way with words! None of that is needed now; all systems are go and we remain a UK based company outside the EU’s nonsense.

Wait, what? I’m in Denmark, oh well I guess I’ll be using a UK based VPN real soon.

Kasper out.

27/12/2019

It’s been a while since last month’s big update and it turns out that I can’t predict the mood of the UK’s voting population for toffee. Fortunately, my thoughts were way off the mark and Brexit really is happening. I’m not convinced that it will be good for the UK or Europe but it could be very good for Bluemoo Studios and project Headshed. It’s a bit too early to tell which way things will pan out, however, there is real a chance that we will be able to press ahead in 2020 without spending too much time looking over our collective shoulder at the European Directive on Copyright in the Digital Single Market directive Article 17 (13).

Anyway, enough of that. Festive greetings and our best wishes of the New Year! I’m thinking that 2020 could be a massive year for Bluemoo and I do hope that it is for you too.

Keith Anderson - Managing Director

01/11/2019

We have just been made aware that I might have caused a sticky situation; on the 23rd of September 2019 we described Nicky Morgan, the new Secretary of State for Digital, Culture, Media and Sport as “glued up.” In my defence, colloquial expressions in the English language such as “clued up” are very hard to grasp. I do try to adhere to Bluemoo policy regarding social media content releases but in this instance I have clearly come unstuck. On behalf of Bluemoo we apologise and wish you every success in your new role.

In other news; we have worked out how to set up and organise our customer support network which will allow people to work from home. That’s hundreds of people that won’t be wasting time travelling to and from work, and a massive reduction in Bluemoo’s carbon footprint moving forward. It’s never been done before but stuff like this has never been an issue, it’s just the future as the crew sees it. I noted Keith’s comments from a meeting a few months back, “call centres look like an outdated way of providing customer support.”

Connor didn’t actually say “hold my beer” he didn’t have to, he just went ahead and worked out a better way.

Kasper out.

16/10/2019

It’s a big update, a complete sitrep (I’ve been getting into military lingo, thanks Kevin!) I’ve also been following the Brexit negotiations but I wasn’t aware of the EU’s shenanigans. Anyway, straight from the horse’s mouth, this is what Keith had to say…

“There is concern amongst a couple of our crew that some of my recent posts have been too political. The sad fact is; the future of project Headshed is very much in the hands of politicians in Westminster and Brussels. I know right, we may as well give up now! Actually, it’s not all that bad but it is, to say the least, problematic. Many months ago our CTO with a fully functional crystal ball, Connor Graham, predicted that the EU would not give up on the much beligned Article 13. Low and behold they wrapped it up with supported policies and slipped it in via the back door, rebranding it as Article 17 (13) in the process.

“Et voilà! We are now living in a world that really wants to make Bluemoo liable for anyone that innocently quotes Leo Murry or Clausewitz or even Sun Tzu for that matter, assuming that someone out there holds IP rights to the their work. Creators need to get paid, I get that, I really do but Article 17 (13) isn’t the answer, if anything it will reinforce the position of the behemoths of social media by making entry into the sector nigh on impossible unless you happen to have a few billion in your back pocket.

“So while BoJo and Co. play chicken with the unmitigated mess that is Brexit, our funding round has been on hold for almost a year now. Combine this with the rollercoaster journey of Article 13’s route to becoming Article 17 (13) and I’ll admit that it’s been a bit tricky knowing what to do next. Ironically, Brexit in any form would be the best thing that can happen to Bluemoo, as a UK based company Article 17 (13) wouldn’t apply. Right now our contingency, if Brexit doesn’t happen and the UK kowtow to 17 (13), is to move Bluemoo to a country outside the Union. In the meantime, all of our efforts are focused on developing our core strategy planning tools. Everything else is on hold until we see which way the wind blows, sorry folks it’s not the best news but that’s politics for you, so what else can I say?

“Well, actually quite a lot. My best guess is that Brexit negotiations will fall apart in the next few days and there will be a general election. I’d expect that the turnout will be very high, the Lib Dems will get at least 100 seats, the Conservatives will get slaughtered, Labour won’t do much better, there will be no clear majority and eventually Brexit will get cancelled. Sounds simple but I also predict that the UK’s ability to unilaterally revoke Article 50 of the Treaty on European Union will only happen after a long and drawn out debate. In the end the EU will allow it but only when they have really rubbed the UK’s nose in the mess.

“I’ve got a bit of competition when it comes to predictions, what with Connor’s 100% track record, so it will be interesting to see how well I do but trust me when I say; we would be a far happier bunch if we could just get on with the job of building Headshed.pro in a world that makes sense. If that’s not possible, how about a world that doesn’t change every five minutes, I’d be happy with that."

Who would have thought that politicians can mess with our plans so much? I feel violated!

Kasper out.

23/09/2019

It’s a victory for common sense.

Thankfully the Digital, Culture, Media and Sport Committee inquiry into immersive and addictive technologies concluded that the UK Government does indeed need to protect underage gamblers! And it gets better; Margot James has resigned, albeit in an attempt to block the prorogation of Parliament but who cares? Done and done. That said, let’s wait and see what measures are actually put in place to prevent children from gambling on loot boxes.

Apparently, the “bad guys” told a lot of fibs that led to James’ conclusion that loot boxes aren’t really gambling for kids. Sadly, I very much doubt the lobbyists employed by those with a vested interest in maintaining the status quo have been told to stand down just yet. I just hope Nicky Morgan, the new Secretary of State for Digital, Culture, Media and Sport, realises that it might be a good idea to make sure she has a fair few gamers on her staff. I remember her from Islington and she is pretty glued up so here’s hoping. While I’m at it; a big thanks to anyone that supported this cause and a special thanks to the Liberal Democrats that put their weight behind it.

Getting back to talking about Headshed; our military cartographer Kevin is back on his feet now and Magnus is busy equipping himself with the necessary additions to his already comprehensive skill set in order to progress the key features that will make Headshed the obvious social media platform for gamers.

Keith Anderson - Managing Director

Bluemoo Studios

12/02/2022

23/06/2021

26/07/2020

19/06/2020

29/05/2020

14/05/2020

14/04/2020

23/02/2020

27/12/2019

01/11/2019

16/10/2019

23/09/2019

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