HOBA TECH LTD

HOBA TECH LTD HOBA TECH® is different. We’re challenging the status quo & reversing 70% fail rate in transformation

Many companies we work with were experiencing problems and delays with their business and digital transformations. They were throwing more money, more people and more technology at the problem but weren’t going any faster. We looked at these challenges and using our knowledge of Business Architecture, Business Change and Business Transformation and experience of working with clients we developed t

he HOBA® (House of Business Architecture®) Business Transformation framework. We tried and tested this method, listened to our clients and learned what works and what was effective, and the results exceeded our expectations. Clients literally reset and rebooted and made huge improvements with their transformations. Our Mission is to help Business Transformators® put the Business back into Business Transformation, and take control back from Technology and into the Business’ hands.

🚀 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐇𝐎𝐁𝐀?Business transformation is talked about everywhere.But too often, it is treated as a technology project, ...
27/05/2026

🚀 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐇𝐎𝐁𝐀?

Business transformation is talked about everywhere.

But too often, it is treated as a technology project, a consulting exercise, or a collection of disconnected frameworks.

At HOBA Tech, we believe transformation should be business-led.

That is why we created HOBA® — the House of Business Architecture, an agile business transformation framework designed to help organisations set up, run, and scale transformation successfully.

In this video, our Founder and CEO,Heath Gascoigne, explains:

✅ What HOBA is
✅ Why business-led transformation matters
✅ How HOBA connects strategy, operations, and implementation
✅ Why the Three Ls — Layers, Language, and Levels — are critical
✅ How organisations can avoid becoming part of the 70% of transformations that struggle or fail
✅ How to join the 30% that succeed

HOBA is designed with and for the business, so transformation can be owned, managed, and implemented by the people who know the organisation best.

Whether you are a transformation leader, business architect, programme manager, consultant, change leader, or executive sponsor, this video gives a clear introduction to the HOBA approach and how it helps organisations transform the right way.

🎥 Watch the video: What is HOBA?

https://youtu.be/xbD6a63ySnY?si=SpmuhHu8GYuYh-5e

Welcome to HOBA Tech, where business transformation is not just a b...

🚨 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐔𝐩𝐝𝐚𝐭𝐞 )𝐇𝐎𝐁𝐀 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 → 𝐇𝐎𝐁𝐀 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲) 🚨We’re currently migrating HOBA Academy into our new HOBA Co...
06/02/2026

🚨 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐔𝐩𝐝𝐚𝐭𝐞 )𝐇𝐎𝐁𝐀 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 → 𝐇𝐎𝐁𝐀 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲) 🚨

We’re currently migrating HOBA Academy into our new HOBA Community platform — bringing your courses, programs, and resources into one unified home.

✅ What you need to know

👉 Students will receive an email shortly with migration info + new login details
👉 During the migration, the current platform may be offline briefly / unavailable momentarily
👉 Your access will continue in the new platform — same course(s), same program(s), new home

🙏 Thanks for your patience while we complete the move — we’ll share another update once everything is fully live.

If you don’t see the email soon, check spam/junk first, then reach out to [email protected] 🙏🙌

BusinessArchitecture HOBACommunity

🎬 𝐘𝐨𝐮𝐫 𝐍𝐞𝐰 𝐇𝐨𝐦𝐞 𝐟𝐨𝐫 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐑𝐞𝐚𝐝𝐲.We’re days away from launching the new HOBA Community Platform! 🚀We are sayi...
21/01/2026

🎬 𝐘𝐨𝐮𝐫 𝐍𝐞𝐰 𝐇𝐨𝐦𝐞 𝐟𝐨𝐫 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐑𝐞𝐚𝐝𝐲.

We’re days away from launching the new HOBA Community Platform! 🚀

We are saying goodbye to scattered Facebook posts and hello to a dedicated, structured hub for all things HOBA.

If you are part of our 𝟐,𝟎𝟎𝟎+ 𝐬𝐭𝐫𝐨𝐧𝐠 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, migration starts imminently. This move ensures you are perfectly positioned for the upcoming launch of HOBA Pro AI in February.

Find out how to access the new platform and what happens next.

👇 https://hoba.tech/hoba-community-platform-launching-soon/

07/01/2026

🚀 𝐇𝐚𝐩𝐩𝐲 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫 from Heath Gascoigne & HOBA TECH LTD — welcome to 2026.

This year we’re focused on one thing: 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘰𝘯 𝘵𝘪𝘮𝘦, 𝘰𝘯 𝘣𝘶𝘥𝘨𝘦𝘵, 𝘢𝘯𝘥 𝘧𝘪𝘳𝘴𝘵 𝘵𝘪𝘮𝘦 — 𝙬𝙞𝙩𝙝 𝙖 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨-𝙡𝙚𝙙, 𝙖𝙧𝙘𝙝𝙞𝙩𝙚𝙘𝙩𝙪𝙧𝙚-𝙙𝙧𝙞𝙫𝙚𝙣 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝 𝙩𝙝𝙖𝙩 𝙘𝙪𝙩𝙨 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙩𝙝𝙚 𝙣𝙤𝙞𝙨𝙚 𝙖𝙣𝙙 𝙧𝙚𝙙𝙪𝙘𝙚𝙨 𝙩𝙝𝙚 𝙘𝙝𝙖𝙤𝙨 𝙩𝙝𝙖𝙩 𝙘𝙧𝙚𝙖𝙩𝙚𝙨 𝙛𝙖𝙞𝙡𝙪𝙧𝙚.

In 2026 you’ll see:
✔️ More practical tools, templates, and playbooks you can use immediately
✔️ New training pathways and partner opportunities
✔️ Major momentum on HOBA Pro (our platform built on the HOBA Framework)

If you want to be involved, watch this space — updates are coming soon.
Or jump the queue and join the HOBA Pro waitlist via our website 🙌

Address

82 Great Eastern Street
London
EC2A3JF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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