White Bear Studio

White Bear Studio Of course we can create logos, websites, packaging, marketing collateral and more. But what drives us is your business and what makes it tick.

White Bear Studio is a London-based multidisciplinary studio working on a range of projects all over Europe. If youโ€™re creating a new brand or product, if your branding is feeling a little stale, or if you want to separate yourself from your competitors, get in touch because we can help. Our studio doors are always open, so feel free to drop in whenever you like.

We're delighted to be shortlisted again for the Transform Awards Europe 2024, this time for our rebrand for Collection P...
18/01/2024

We're delighted to be shortlisted again for the Transform Awards Europe 2024, this time for our rebrand for Collection Pot.

Join HRA Global and White Bear for an exploration of the top trends in the food and drink industry in 2024 and how brand...
17/01/2024

Join HRA Global and White Bear for an exploration of the top trends in the food and drink industry in 2024 and how brands can get ahead and use these to their advantage.

Thursday 1st Feb 2024, 3pm - 4pm, Virtual

๐Ÿฅฌ ๐“๐ก๐ซ๐จ๐ฐ๐›๐š๐œ๐ค ๐“๐ก๐ฎ๐ซ๐ฌ๐๐š๐ฒ - this week, we showcase some brand and food packaging work for Ireland's leading fresh salad suppl...
30/11/2023

๐Ÿฅฌ ๐“๐ก๐ซ๐จ๐ฐ๐›๐š๐œ๐ค ๐“๐ก๐ฎ๐ซ๐ฌ๐๐š๐ฒ - this week, we showcase some brand and food packaging work for Ireland's leading fresh salad supplier, Donnelly. ๐Ÿฅ—

The logo creates the negative space illustration of a spade at the centre of the D, paying homage to the farming history of the brand. The accompanying logotype is reminiscent of Irish fruit and veg stall signage with a modern flourish.

The packaging centres around the freshness of the product. We integrated the leaves into the design to reinforce the message of a natural, fresh salad whilst also illustrating the flavour options.

Partnering with photographer Amber Locke, we developed patterns of leaves that covered the packaging and brand world to highlight the quality of the product. We loved the fact these beautiful leaves became art pieces in their own right.

๐ƒ๐ž๐ฅ๐ข๐ฏ๐ž๐ซ๐š๐›๐ฅ๐ž๐ฌ:

Rebrand
Packaging

๐‘๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ:

Listed widely in major national retailers.

We designed new packaging and a whole new rebrand for Irish food brand Donnelly that captures the freshness of Irish produce, whilst maintaining the Donnelly family heritage.

๐“๐ก๐ซ๐จ๐ฐ๐›๐š๐œ๐ค ๐“๐ก๐ฎ๐ซ๐ฌ๐๐š๐ฒ!๐Ÿ‘ถ This week, we are going way back to the archives, with this little beauty from 2016 ๐Ÿ‘ถ๐Œ๐ž๐ซ๐ข๐Ÿ๐จ๐ซ: Creat...
23/11/2023

๐“๐ก๐ซ๐จ๐ฐ๐›๐š๐œ๐ค ๐“๐ก๐ฎ๐ซ๐ฌ๐๐š๐ฒ!

๐Ÿ‘ถ This week, we are going way back to the archives, with this little beauty from 2016 ๐Ÿ‘ถ

๐Œ๐ž๐ซ๐ข๐Ÿ๐จ๐ซ: Creating a positioning and brand identity for a premium baby cot mattress brand.

We created a new brand name, brand identity, and positioning in order to bring the premium mattress brand to market and sell both B2C and to retailers.

Babies' safety was key to Merifor, and we leaned into this with our proposition line: โ€˜Protecting our Future Dreamersโ€™

The โ€˜Mโ€™ and the โ€˜eโ€™ in the logomark visually represent protection, and all of our photography showcased newborns with their protective parent.

๐ƒ๐ž๐ฅ๐ข๐ฏ๐ž๐ซ๐š๐›๐ฅ๐ž๐ฌ:
Brand Strategy
Brand Identity
Launch Campaign

๐‘๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ:
Merifor raised significant investment post-rebrand and went on to be listed with leading retailers such as John Lewis and Mothercare.

Discover White Bear Studio designed the branding and digital campaign for startup mattress company Merifor, which was utilised to secure a 10M pound investment.

New web design for Pukpip now live!
25/09/2023

New web design for Pukpip now live!



Discover how White Bear led the design, copy, and art direction to create a website which incorporates motion for food brand, Pukpip.

Struggline to justify a branding business case?Want to understand how Branding pays?Check out the rerun of our recent ev...
11/09/2023

Struggline to justify a branding business case?

Want to understand how Branding pays?

Check out the rerun of our recent event below:

This talk distills the fundamentals of brand building and delves into the studies that show the financial returns generated by strong brands.We then discuss ...

B2B Brands, it's WEBINAR TIME ๐Ÿ—“๏ธWe're going to cover the huge opportunity for B2B brands to stand out in their category ...
06/09/2023

B2B Brands, it's WEBINAR TIME ๐Ÿ—“๏ธ

We're going to cover the huge opportunity for B2B brands to stand out in their category and grow market share.

Here's some key callouts from the research:

1๏ธโƒฃโ€‹ Most B2B brands are indistinguishable from their competitors (50%)

2๏ธโƒฃ โ€‹Most B2B buyers arenโ€™t ready to buy (up to 95%)

โ€‹3๏ธโƒฃ 71% of B2B ads generate no sales due to poor creativity.

Herein lies a huge opportunity.

Learn how to cut through and build a B2B brand that stands out.

Sign up here:
lu.ma/sqc5nkz3

Most B2B brands are indistinguishable from their competitors (50%) Most B2B buyers arenโ€™t ready to buy (up to 95%) 71% of B2B ads generate no sales due to poor creativity. And yet many B2B...

Check out our latest blog post on the ROI of branding. Learn how strong brands deliver much stronger results than their ...
17/07/2023

Check out our latest blog post on the ROI of branding.

Learn how strong brands deliver much stronger results than their weaker competitors.

The research behind branding ROI, and studies that can help build a business case for branding

Our first event of 2023.Is your brand fit to fly?
25/01/2023

Our first event of 2023.

Is your brand fit to fly?

This brand diagnostic clinic will: Assess and diagnose your brand: Is your brand benign or even worse malignant in your business? How to build a challenger brand that helps your business...

November Mailer is out!
07/12/2022

November Mailer is out!

Our team were recently faced with the challenge of creating a new brand identity for Elsy - an innovative company dedicated to bringing the wonder of the West End to audiences outside of London, and putting viewers at the heart of performances. Elsy already had an inspiring brand vision, but needed....

Our founder and Creative Director, Kelly Mackenzie, was interviewed by Business Chief about her thoughts on all things D...
17/11/2022

Our founder and Creative Director, Kelly Mackenzie, was interviewed by Business Chief about her thoughts on all things Diversity in Design.

60% of junior talent in the creative industries are female, but only 11% are creative directors.

How can we address this?

As Founder and Creative Director of majority female branding agency White Bear, Kelly Mackenzie is pushing for greater diversity in the design industry

Address

E1 Studios, 7 Whitechapel Road
London
E11DU

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm

Telephone

+442032908576

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