White Bear Studio

18/01/2024

We're delighted to be shortlisted again for the Transform Awards Europe 2024, this time for our rebrand for Collection Pot.

17/01/2024

Join HRA Global and White Bear for an exploration of the top trends in the food and drink industry in 2024 and how brands can get ahead and use these to their advantage.

Thursday 1st Feb 2024, 3pm - 4pm, Virtual

30/11/2023

🥬 𝐓𝐡𝐫𝐨𝐰𝐛𝐚𝐜𝐤 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲 - this week, we showcase some brand and food packaging work for Ireland's leading fresh salad supplier, Donnelly. 🥗

The logo creates the negative space illustration of a spade at the centre of the D, paying homage to the farming history of the brand. The accompanying logotype is reminiscent of Irish fruit and veg stall signage with a modern flourish.

The packaging centres around the freshness of the product. We integrated the leaves into the design to reinforce the message of a natural, fresh salad whilst also illustrating the flavour options.

Partnering with photographer Amber Locke, we developed patterns of leaves that covered the packaging and brand world to highlight the quality of the product. We loved the fact these beautiful leaves became art pieces in their own right.

𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐥𝐞𝐬:

Rebrand
Packaging

𝐑𝐞𝐬𝐮𝐥𝐭𝐬:

Listed widely in major national retailers.

We designed new packaging and a whole new rebrand for Irish food brand Donnelly that captures the freshness of Irish produce, whilst maintaining the Donnelly family heritage.

23/11/2023

𝐓𝐡𝐫𝐨𝐰𝐛𝐚𝐜𝐤 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲!

👶 This week, we are going way back to the archives, with this little beauty from 2016 👶

𝐌𝐞𝐫𝐢𝐟𝐨𝐫: Creating a positioning and brand identity for a premium baby cot mattress brand.

We created a new brand name, brand identity, and positioning in order to bring the premium mattress brand to market and sell both B2C and to retailers.

Babies' safety was key to Merifor, and we leaned into this with our proposition line: ‘Protecting our Future Dreamers’

The ‘M’ and the ‘e’ in the logomark visually represent protection, and all of our photography showcased newborns with their protective parent.

𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐥𝐞𝐬:
Brand Strategy
Brand Identity
Launch Campaign

𝐑𝐞𝐬𝐮𝐥𝐭𝐬:
Merifor raised significant investment post-rebrand and went on to be listed with leading retailers such as John Lewis and Mothercare.

Discover White Bear Studio designed the branding and digital campaign for startup mattress company Merifor, which was utilised to secure a 10M pound investment.

25/09/2023

New web design for Pukpip now live!

Discover how White Bear led the design, copy, and art direction to create a website which incorporates motion for food brand, Pukpip.

11/09/2023

Struggline to justify a branding business case?

Want to understand how Branding pays?

Check out the rerun of our recent event below:

This talk distills the fundamentals of brand building and delves into the studies that show the financial returns generated by strong brands.We then discuss ...

06/09/2023

B2B Brands, it's WEBINAR TIME 🗓️

We're going to cover the huge opportunity for B2B brands to stand out in their category and grow market share.

Here's some key callouts from the research:

1️⃣​ Most B2B brands are indistinguishable from their competitors (50%)

2️⃣ ​Most B2B buyers aren’t ready to buy (up to 95%)

​3️⃣ 71% of B2B ads generate no sales due to poor creativity.

Herein lies a huge opportunity.

Learn how to cut through and build a B2B brand that stands out.

Sign up here:
lu.ma/sqc5nkz3

Most B2B brands are indistinguishable from their competitors (50%) Most B2B buyers aren’t ready to buy (up to 95%) 71% of B2B ads generate no sales due to poor creativity. And yet many B2B...

17/07/2023

Check out our latest blog post on the ROI of branding.

Learn how strong brands deliver much stronger results than their weaker competitors.

The research behind branding ROI, and studies that can help build a business case for branding

25/01/2023

Our first event of 2023.

Is your brand fit to fly?

This brand diagnostic clinic will: Assess and diagnose your brand: Is your brand benign or even worse malignant in your business? How to build a challenger brand that helps your business...

07/12/2022

November Mailer is out!

Our team were recently faced with the challenge of creating a new brand identity for Elsy - an innovative company dedicated to bringing the wonder of the West End to audiences outside of London, and putting viewers at the heart of performances. Elsy already had an inspiring brand vision, but needed....

17/11/2022

Our founder and Creative Director, Kelly Mackenzie, was interviewed by Business Chief about her thoughts on all things Diversity in Design.

60% of junior talent in the creative industries are female, but only 11% are creative directors.

How can we address this?

As Founder and Creative Director of majority female branding agency White Bear, Kelly Mackenzie is pushing for greater diversity in the design industry

15/11/2022

We are delighted to be ranked 5th of all Branding Agencies on Creativepool!

Oh, and we were voted the Small Agency of the Year 2022.😀

Thank you to all of our clients and our team.

https://creativepool.com/top-ranked/branding-agencies/