Chinese Market Digital marketing & Branding Expert with a record of making products or services stand out and grow. Highly skilled and results-driven Marketing Professionals with over 8 years of expertise in Digital and Conventional Marketing. This was done by utilising local knowledge and know-how and my understanding of both cultures having worked in both Europe and China. We are experts at Chi
nese Content Marketing and WeChat Payment Solution Development. Some of the major successes are mentioned below:
• Helped the famous British Chef Jamie Oliver enter into the Chinese Market by conducting critical research for market entry. This included conducting comprehensive brand analysis, including how the Chinese would react to his brand.
• Worked on personal branding and management of all social platforms for YunDi Li (a famous Chinese classical pianist). Growing her brand in the west.
• Worked with a Chinese car part manufacturer entering into the UK market helping them localise their brand for European buyers. From Rebranding (choosing an English name), redesigning their product packaging and more.
• Helped an Austrian female clinic to promote services for Chinese patients. This included helping them create a new brand with emphasis of growing their customer footprint and extending services through franchises in China.
• Played a pivotal role in the 2008 Chinese Olympic promotion campaign in the UK; changing the stigma of “made in China” being inferior quality products and brought awareness to people to the mass improvements in China, Chinese Markets and Chinese products. Skills: Digital Marketing, Branding and Re-Branding, WeChat, Weibo Marketing, Content development
