Mass Reach

04/09/2026

Most businesses treat email marketing as a weekly broadcast chore. But the real commercial leverage lies in automated customer journeys.

If your emails only go out when someone manually hits 'send', you are leaving serious revenue on the table.

We’ve just published a comprehensive guide covering the 10 essential email automation flows every growing business needs in place. From high-converting welcome sequences and abandoned cart recovery to replenishment and VIP retention flows.

Whether you're operating in eCommerce or B2B lead generation, here is how to turn your email channel into a 24/7 revenue engine:

Discover the 10 email marketing automation flows every growing business needs. Learn how automated emails drive revenue, retention and customer lifetime value.

31/08/2026

Not every Google Ads agency is the same—and a Partner badge should never be the only reason you choose one.

Google Partner status confirms that an agency has met Google’s requirements across performance, spend and certifications. But strong campaign management also depends on accurate tracking, continuous optimisation, transparent reporting and an understanding of what actually drives growth for your business.

Our latest guide covers:

✓ What Google Partner status really means
✓ Certification versus agency-level Partner status
✓ What a capable PPC agency should provide
✓ Questions to ask before hiring an agency
✓ Warning signs and unrealistic promises to avoid

Read the guide:
https://massreach.com/blog/certified-google-ads-agency-google-partner/

27/08/2026

Google Ads now runs Nano Banana and Veo directly inside Asset Studio, and we just tested it on a live client account.

Upload a static image. Google generates a short animated clip from it, up to 10 seconds, motion and lighting handled automatically. We took a plain product shot and got back a lit, moving hero scene. No camera, no editor, no production day booked.

The obvious use case: PMax and Demand Gen campaigns that were always creative-starved, because filming video for every SKU or product line was never realistically going to happen.

A few honest notes before anyone assumes this replaces a video team:

→ No prompt box for camera moves, pacing or story — Google decides the motion
→ Faces and people get blocked in most cases we tested — this is built for product and scene shots, not talent
→ Output quality depends entirely on your source image — clean, well-lit photo in, clean, well-lit clip out
→ It's genuinely free inside Asset Studio right now, no separate tool, no extra spend

This isn't going to replace a proper creative shoot for a hero campaign. For the long tail of product and service pages that were never going to get a video budget, it's a real gap filler.

Worth testing on your weakest-performing static assets before you write off the format entirely.

We've written up the full test, including what we'd actually recommend trying it on first:

🔗 https://massreach.com/blog/google-ads-performance-max-introduces-animated-clips/

Has anyone else run this inside a live PMax account yet? Curious what you're seeing on CTR.

25/08/2026

🏆 We've been named Performance Marketing Consultancy of the Year at the Global Tech Insider Awards 2026.

Thank you to our clients and team for making this possible. We remain focused on what matters most: helping businesses turn marketing investment into measurable growth.

Learn more about our approach and services. Get in touch to discuss your next campaign.

24/08/2026

Google auto-upgrades every Search campaign still using broad match or automatically created assets to AI Max from September 1st.

No opt-out once it hits your account.

Before that happens, Google's also made it much easier to actually test AI Max properly:

→ Multi-campaign A/B testing (not just one campaign at a time)
→ Brand and location controls can now stay ON during tests
→ Performance Planner can forecast changes before you spend a penny

Translation: you can find out how this affects your account before Google decides for you.

We've broken down exactly what to check and a pre-September checklist here:

🔗 https://massreach.com/blog/google-ads-ai-max-update-september-2026/

03/03/2026

I promise we tried to get it in 🤷🏼‍♀️

25/02/2026

So who wants free cake 🍰?

24/02/2026

To be completely honest you can’t blame me …

🔥

23/02/2026

always one 😅 …

18/02/2026

Someone’s upset 😢