19/08/2026
93% of AI search sessions end without a website visit (Semrush, 2025). The AI answers the question and the search stops before anyone reaches your event site.
But AI still needs a source. And that source is your website. The question is whether yours is structured, clear and readable enough for AI to find, trust and quote it.
We are excited to be in Seattle this week for the for SISO - Society of Independent Show Organisers Leadership Conference where our CEO Jon Benjamin is in conversation with Shanna Allen, Director of Marketing at CloserStill Media answering this question: If AI cannot find your event, does it exist?