ASP Events

ASP Events ASP are a global agency providing digital, branding and website solutions for the trade show industry ASP - YOUR LOCAL GLOBAL PARTNER

ASP provides world class website design and an event focused CMS "Showoff"​. Operating since 1997 and privately owned, our content management system, SHOWOFF, has been specifically built for the events industry by a team of people with years of online and event experience and our websites work across all devices. ASP’s knowledge of the event industry allows us to offer advice and opinions gained across countless projects. Unlike other web suppliers we truly understand the industry and its marketing and operational needs.

93% of AI search sessions end without a website visit (Semrush, 2025). The AI answers the question and the search stops ...
19/08/2026

93% of AI search sessions end without a website visit (Semrush, 2025). The AI answers the question and the search stops before anyone reaches your event site.

But AI still needs a source. And that source is your website. The question is whether yours is structured, clear and readable enough for AI to find, trust and quote it.

We are excited to be in Seattle this week for the for SISO - Society of Independent Show Organisers Leadership Conference where our CEO Jon Benjamin is in conversation with Shanna Allen, Director of Marketing at CloserStill Media answering this question: If AI cannot find your event, does it exist?

Just one week until our session at SISO - Society of Independent Show Organisers Leadership Conference in Seattle.37% of...
11/08/2026

Just one week until our session at SISO - Society of Independent Show Organisers Leadership Conference in Seattle.37% of consumers now start their searches with AI rather than Google. And when they do, 93% of those sessions end without a website visit at all. The AI answers the question. The search stops.

That means your event either exists in that AI answer, or it does not exist in that interaction at all.

Our CEO Jon Benjamin will be in conversation with Shanna Allen, Director of Marketing at CloserStill Media, exploring what that means in practice for your events. And why, far from making your website redundant, AI makes it more important than ever.

If you're attending, the session is on Wednesday 19 August at 4:30pm. Terrace Suite, Level 4.

Find out more at https://www.asp.events/blog/ai-t-find-event-exist-asp-siso-leadership-forum-2026

What does AI say about your event when someone searches for it?Our CEO Jon Benjamin is taking that question to SISO - So...
30/07/2026

What does AI say about your event when someone searches for it?

Our CEO Jon Benjamin is taking that question to SISO - Society of Independent Show Organisers Leadership Conference in Seattle next month. He'll be in conversation with Shanna Allen, Director of Marketing at CloserStill Media.

Together they'll explore what the AI visibility shift really means for event discovery, your registrations, exhibitor sales and sponsorship revenue. And what you can do about it.

If you are attending SISO this August, the session is on Wednesday 19 August at 4:30pm.

🔗 Read more and find out what to expect from the session:
https://lnkd.in/exw8W-9H

We're hiring a Junior SEO & Website Performance Assistant.If you're naturally detail-oriented, curious about how website...
16/06/2026

We're hiring a Junior SEO & Website Performance Assistant.

If you're naturally detail-oriented, curious about how websites and search engines work and keen to learn on the job - this could be the role for you.

You'll join our digital performance team, working on real client projects across SEO, website performance and AI visibility.

Hybrid working | London EC1A | Apply by 30 June 2026
Full job description and application details at www.asp.events/careers

Most event marketers have optimised everything except the page that's actually closing registrations.We looked at a clie...
10/06/2026

Most event marketers have optimised everything except the page that's actually closing registrations.

We looked at a client campaign recently and found that speaker bio pages were assisting 35% of all conversions. Not the homepage or the registration page. Speaker bios.

None of those pages had been included in a single paid ad.

It makes sense when you think about it. Most people won’t register the first time they visit your site. They come back to research, read about who is speaking, what the sessions cover and think about whether it’s worth their time. Speaker pages are where that decision often gets made.

Curious whether your speaker pages are already part of your conversion journey? In our latest guide we've broken down how to find the data and what to do with it. Link in comments.

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120 Aldersgate Street
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EC1A4JQ

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Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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