What are the opening hours?

Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

ASP Events

Home
United Kingdom
London
ASP Events

ASP are a global agency providing digital, branding and website solutions for the trade show industry ASP - YOUR LOCAL GLOBAL PARTNER

ASP provides world class website design and an event focused CMS "Showoff". Operating since 1997 and privately owned, our content management system, SHOWOFF, has been specifically built for the events industry by a team of people with years of online and event experience and our websites work across all devices. ASP’s knowledge of the event industry allows us to offer advice and opinions gained a

cross countless projects. Unlike other web suppliers we truly understand the industry and its marketing and operational needs.

19/08/2025

Will you be joining ASPers Jon Benjamin and Zoe Teagle at the SISO Leadership Conference in Indianapolis this week? Look out for them and do pop over to say hi 👋

25/07/2025

Instagram just became a search engine. As of 10 July 2025, Google is now indexing public Instagram posts — and that changes everything for content visibility.

We’re hosting a free webinar to look at what this means for your event marketing.

Join ASP’s Head of Performance, Jon Monk, on Tuesday 29 July at 2:30pm BST, where he’ll share:

🔹 How to turn Instagram posts into SEO goldmines
🔹 The AI discovery methods your competitors haven’t caught onto yet
🔹 Why your keyword strategy needs to extend beyond your website
🔹 Quick wins to future-proof your content for long-term traffic

Whether you’re running a major trade show or a niche conference, this is your chance to get ahead.

Instagram, Search & AI: The New Event Discovery Triangle
📅 Date: Tuesday 29 July 2025
🕝 Time: 2:30pm BST
✅ Free registration: https://www.asp.events/our-product/digital-marketing/webinars-events-professionals

23/07/2025

40% of visitors will abandon your website if it takes longer than 3 seconds to load (the stats are more for mobile users - argh)!

That's potential visitors, exhibitors or sponsors clicking away before they even see what your event has to offer.

But here's the good news - you don't need to be a tech expert to fix this. Most website speed issues come down to content decisions that YOU can control.

6 simple ways to speed up your website today:
⚫Optimise your images - Always compress images before uploading. This single change can dramatically improve your loading times.
⚫ Be strategic with videos - Ask yourself "is this video essential?" before adding it. Consider using YouTube embeds with the nocookie version to reduce load.
⚫ Clean up your tracking codes - Remove old Google Analytics tags and tracking scripts you're no longer using.
⚫Delete draft sections - Even inactive, unpublished content can slow down your pages by loading in the background.
⚫Limit widgets and carousels - Fewer items in your carousels and widgets means faster loading times.
⚫Regular content audits - Regularly review and remove content that isn't serving your visitors.

Think of your website like your computer - even the fastest laptop slows down when it's running too many programs at once. Your website works the same way!

Read our guide to find out more, or drop us a DM if you need some help improving the performance of your events website.

https://www.asp.events/blog/improve-event-website-speed?utm_source=linkedin&utm_medium=social&utm_campaign=facebook_speed_blog&utm_id=facebook_speed_blog

16/07/2025

We just rewatched our recent webinar with PPC expert Tom McMahon and honestly... we're still processing what he said.

Event organisers spending thousands on PPC ads? You might be getting HALF the results you could be getting.

The secret? Sort your SEO first. Tom's data shows that when you combine solid SEO foundations with PPC, you can literally double your impact from the same budget.

With event budgets getting tighter, this isn't just nice-to-have advice - it's essential.
Our latest guide breaks down exactly how to make this work...

https://www.asp.events/blog/cut-ppc-costs-half-strong-seo-strategy?utm_source=linkedin&utm_medium=social&utm_campaign=facebook_blog_ppcbudgets&utm_id=facebook_blog_ppcbudgets

09/07/2025

Instagram posts now appear in Google search and AI engine results - turning your social content into powerful SEO assets for your exhibition or conference website.

Why does this matter? Your Instagram isn't just social media anymore. It's a 24/7 marketing engine that can attract attendees months after you post.

Here's 3 strategies to implement immediately:
1. Optimise your alt text
Instead of "speaker on stage" use "keynote presentation sustainable energy summit Birmingham 2025"

2. Lead with keywords
Start captions with "Join 3,000+ healthcare professionals at..." rather than "We're excited to announce..."

3. Geotag strategically
Tag your venue, city, and region - local searches are goldmines for event discovery
The payoff? Your posts continue working long after your event ends, building authority and attracting future attendees.

Bonus tip: Link to your event website from your bio and key posts - those backlinks boost your domain authority while expanding your reach.

What's your current Instagram strategy for driving event registrations? Share your approach in the comments!

https://www.asp.events/blog/instagram-seo-guide-events

02/07/2025

Your event website is be accidentally excluding potential attendees😳

Here's what we're seeing: Many accessibility problems on event websites aren't technical issues - they're content creation mistakes that happen every single day.

Here are some common content mistakes that create barriers:
🚫 Generic alt text like "photo123.jpg" instead of describing what's actually in the image
🚫 Beautiful colour combinations that people with visual impairments can't read
🚫 PDF speaker packs that screen readers can't navigate
🚫 Event videos without captions (466 million people worldwide have hearing loss!)
🚫 Registration forms with confusing instructions

The good news? These are all preventable with the right training.
When your marketing team understands accessibility basics, incredible things happen:
✨ Your content becomes crystal clear for EVERYONE
✨ You stay legally compliant without stress
✨ Your events become truly welcoming to all attendees
✨ Your brand stands out as genuinely inclusive

Train your content creators to think accessibly from day one, rather than trying to fix things afterwards.

Ready to upskill your team? We've created 90-minute accessibility workshops designed specifically for event marketing teams. Your team goes from confused to confident in one focused session.
Interested? Send us a message and let's chat!

23/06/2025

Do you ever struggle to decide between SEO and PPC? You're not alone!

Our final SEO/PPC session is happening on Tuesday (24 June) and it's the one that ties everything together. Jon Monk from ASP and Tom McMahon from MCM will be showing you exactly how to balance long-term organic growth with quick wins from paid advertising.

If you want to make better decisions about where to spend your marketing budget, this session is for you. They'll cover what actually works, when to use each approach, and how to stop wasting money on the wrong strategy at the wrong time.

It's completely free to join, and if you can't make it on the day, we'll send you the recording and notes afterwards.

🔗Just register in advance and you're sorted.
https://www.asp.events/our-product/digital-marketing/webinars-events-professionals?utm_source=facebook&utm_medium=social&utm_campaign=facebook_webinar_MCM3&utm_id=facebook_webinar_MCM3

20/06/2025

Throwing it back to this time last week when we were celebrating brilliance across the events industry at the excellence awards 2025!

It was great, as always, to catch up with our industry pals. Well done to all our clients who took home awards and thank you to the AEO for having us ⭐

18/06/2025

Today we're talking accessibility statements.

Your website's accessibility statement does more than tick compliance boxes—it shows attendees you genuinely care about their experience.

Here's what a good accessibility statement should include:
- Authentic commitment
- Clear standards you follow (WCAG 2.2 AA level)
- Honest assessment of current status
- Multiple ways for people to get help
- Regular updates and maintenance schedule

Where should it go?
- Link in your website footer
- Include in main navigation
- Link from your homepage

Honesty about your current situation builds more trust than overpromising on compliance you don't have.

Check out our complete guide to writing accessibility statements for event websites.
🔗https://www.asp.events/blog/accessibility-statement-asps-essential-guide?utm_source=facebook&utm_medium=social&utm_campaign=facebook_blog_accessibilitystatement&utm_id=facebook_blog_accessibilitystatement

What questions do you have about accessibility statements for event websites? Drop us a DM...

16/06/2025

We are delighted that have extended their exclusive, and long-standing partnership with us. Our relationship with clients is of huge importance to us, so thank you also to Rakim Asher (Head of Digital & CRM) for his kind words...

Read the full news story here: https://www.asp.events/blog/closerstill-extends-asp-partnership

04/06/2025

🌍Today is Global Exhibitions Day 2025🌍

Exhibitions unleash potential - for industries, talent, communities, and companies.

We’re proud to work with organisers who make that happen every day by building events that drive innovation, connection, and growth.

https://ged.eventmaker.io/

28/05/2025

Not all buttons are created equal when it comes to event website CTAs...

Once you have decided what your primary CTA is (often it's registration) - you need to make sure you supercharge so it does the job of being the final nudge in the conversion journey...

But how do you create the perfect conditions for conversion? Testing, that's how.

CTAs are one of the easiest elements to test, you could try:

✅ Language tweaks - Register Now vs Book a Ticket
✅ Sticky vs Static placement
✅ Button colour & contrast
✅ Microcopy undeneath the button that explains why to click

Small A/B tests can dramatically improve results... And remember, you won't need to redesign your whole web page - just edit the parts that are doing the heavy lifting.

We chatted about this, and much more in our recent webinar on landing page optimisation and how to improve conversions. View the full lowdown here:

https://www.asp.events/blog/landing-page-secrets-for-event-websites

Need help setting up some A/B tests? Drop us a DM...

Address

120 Aldersgate Street
London
EC1A4JQ

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://www.asp.events/

Alerts

Be the first to know and let us send you an email when ASP Events posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.