Born Immersive

11/04/2024

We’re proud to announce that our Waters of Change VR experience for Project Maji is an Honoree in the 28th Annual Webby Awards!

“Honorees like Born are setting the standard for innovation and creativity on the Internet,” said Claire Graves, President of The Webby Awards. “It is an incredible achievement to be selected among the best from the 13,000 projects we reviewed this year.”

Waters of Change shows the transformative journey of Dagbe, a 13-year-old Ghanaian girl, as she witnesses the positive changes brought about by sustainable water access made possible by Project MAJI.

Find out more about Project Maji at linkedin.com/feed/update/urn:li:activity:7163177476226039808

18/03/2024

Generative AI developers at Google DeepMind have unveiled Genie in a strategic move to enter the world's highest grossing industry: entertainment.

The new artificial intelligence system from Google researchers lets users generate AI outputs resembling video games using text and image prompts.

It’s still in development, but when it’s released to the public Genie seems set to revolutionise gaming.

Read more in our newsletter at born.net/insight/born-beyond-issue-69

14/03/2024

Honda unveiled the XR Mobility Experience this week at SXSW 2024.

The experience combines the UNI-ONE powered-wheelchair with virtual reality goggles, so users can move through virtual worlds. The XR experience will be an exploration of the potential uses of the wheelchair for virtual reality and extended reality entertainment.

Read more in our newsletter at born.net/insight/born-beyond-issue-69

Honda's VR wheelchair, Google introduces Genie, and more tech news.

12/03/2024

Check out our latest white paper, "Eye Tracking in VR: A Case Study".

We share what we learnt about eye tracking while creating our VR experience, ‘Missing’, plus best practices for design, art, and technical approaches.

‘Missing’ is a missing person thriller with a mental health message at its core. Using cutting-edge eye tracking technology, the environment responds to your gaze and you begin to piece together a thought-provoking picture.

Download your free copy at born.net/eye-tracking-in-vr

05/03/2024

Apple wants to integrate the Vision Pro into its top-secret car project. It looks like Apple is working on a dedicated feature that would allow Vision Pro owners to use their headsets while they're on the road, and which will presumably be a safer experience than is currently the case.

This concept was spotted in a recently published patent (via Patently Apple) that combines two of Apple’s most advanced projects: the Vision Pro and the company’s top secret self-driving car, codenamed Project Titan.

Read more in our newsletter at born.net/insight/born-beyond-issue-68

01/03/2024

In a bid to transform and revolutionise the in-flight experience, startup premium airline Beond will offer Apple Vision Pro headsets to its passengers on flights to the Maldives.

The VR headset will have the airline’s content and immersive experiences showcasing the best of Maldives.

Read more in our newsletter at born.net/insight/born-beyond-issue-67

01/03/2024

Realistic, imaginative AI movie-making has arrived. OpenAI has launched Sora, a text-to-video AI model that creates realistic scenes from text instructions. Sora can generate videos up to a minute long while maintaining visual quality and adherence to the user’s prompt.

The model has a deep understanding of language, enabling it to accurately interpret prompts and generate compelling characters that express vibrant emotions.

Sora can also create multiple shots within a single generated video that accurately persist characters and visual style.

Read more in our newsletter at born.net/insight/born-beyond-issue-67

28/02/2024

A driverless Waymo car collided with a cyclist in San Francisco, causing minor injuries and setting off a regulatory review.

The incident is being reviewed by the state's auto regulator, the California Department of Motor Vehicles. The accident also feeds into the ongoing discussion about the safety of autonomous vehicles, as their presence on streets continues to grow.

Read more in our newsletter at born.net/insight/born-beyond-issue-66

23/02/2024

US Transportation Secretary Pete Buttigieg took to the social media platform X and warned that human drivers must pay attention at all times. He made the comments after videos emerged of Tesla drivers wearing what appeared to be Apple’s recently released Vision Pro headset while driving.

Read more in our newsletter at born.net/insight/born-beyond-issue-66

21/02/2024

Ahead of a major congressional hearing about children’s online safety, Meta has announced a collaboration with the Center for Open Science, a nonprofit dedicated to transparency in academic research.

As part of this pilot program, Meta says it will share “privacy-preserving social media data” with select academic researchers who study wellbeing.

Read more in our newsletter at born.net/insight/born-beyond-issue-65

20/02/2024

Imagine having the ability to interact with your digital environment without having to take your smartphone out of your pocket, with just a blink or a look, from reading messages to real-time assistance for complex tasks.

Conceived by a collaborative effort among entrepreneurs, ophthalmologists, and engineers, Blink Energy has unveiled an impressive milestone in ocular communications technology with the BlinkIT signalling contact lens.

The company has stated that it aspires to make contact lenses and ocular technology more “efficient and user-friendly than ever before”.

Blink Energy's BlinkIT lenses are connected to your phone and powered by your eyelid. But it isn’t just a lens: it’s a battery-powered device with communication plugged into your smartphone.

Read more in our newsletter at born.net/insight/born-beyond-issue-65