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TikTok launched a commerce solution called Shopping Ads that includes three new advertising formats, according to a comp...
25/08/2022

TikTok launched a commerce solution called Shopping Ads that includes three new advertising formats, according to a company blog post.
Video Shopping Ads place a sponsored “Shop Now” banner at the bottom of posts that viewers can tap to access a landing page and click out to the brand’s website to make a purchase. Catalog Listing Ads allow brands to link to a full catalog to their TikTok campaigns and Live Shopping Ads directs people browsing TikTok’s scrolling For You page to live shopping events.

Kellogg’s Frosted Flakes has partnered with Twitch’s Brand Partnership Studio to transform brand mascot Tony the Tiger i...
25/08/2022

Kellogg’s Frosted Flakes has partnered with Twitch’s Brand Partnership Studio to transform brand mascot Tony the Tiger into an interactive VTuber, per a press release. A Vtuber is an online entertainer who uses a computer-generated avatar to stream on platforms like Twitch and YouTube.
For his streaming debut, Tony the Tiger plans to play a popular battle royale game with Twitch streamers Brennon “GoldGlove” O’Neill, Chrissy Costanza and Jakeem “BigCheese” Johnson via the mascot’s new Twitch channel. The broadcast runs Aug. 19 from 5 to 7 p.m. ET

Shopify this week launched a new shoppable content feature, Shopify Collabs, which aims to connect creators with the pla...
24/08/2022

Shopify this week launched a new shoppable content feature, Shopify Collabs, which aims to connect creators with the platform’s millions of merchants, according to a press release.
The tool is intended to match creators and merchants together with a focus on passions and sensibilities, helping one another capitalize off of their respective careers and further emphasizes the role shoppable content holds as a marketing tactic.

Busch Light is distributing free solar cookers at fire departments across Colorado through Labor Day weekend in an attem...
23/08/2022

Busch Light is distributing free solar cookers at fire departments across Colorado through Labor Day weekend in an attempt to combat forest fires, per information shared with Marketing Dive.
The promotion was inspired by the growing rate of wildfires, with approximately 89% being caused by humans annually, according to data cited by the AB InBev brand. Many man-made forest fires are the result of poorly attended or extinguished campfires.

Dentsu Creative, the holding company’s creative network, announced the launch of Dentsu VI, a virtual identity service t...
23/08/2022

Dentsu Creative, the holding company’s creative network, announced the launch of Dentsu VI, a virtual identity service that provides brands with a virtual face and personality to use across digital platforms, per details shared in an email with Marketing Dive.

American Eagle detailed a back-to-school campaign that includes metaverse activations and the first brand application of...
23/08/2022

American Eagle detailed a back-to-school campaign that includes metaverse activations and the first brand application of TikTok’s SoundOn feature, per a press release.
The seasonal effort centers on music through partnerships with three emerging Gen Z acts. The retailer also enlisted an artist from SoundOn for a custom song, which serves as the campaign’s anthem and part of a TikTok hashtag challenge.
On the metaverse front, American Eagle produced a virtual reality (VR) experience for Meta Quest 2 that will go live in eight store locations on Aug. 20. The retailer additionally is putting on an interactive Roblox performance with one of its music partners on Aug. 19 as it seeks to bridge digital and experiential tactics.

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