We are Webtopia

24/04/2023

Don't miss out on our latest episode of the Ecommerce Impact Podcast! 🎧
Yuxin Zhu, founder of Replo, shared his expertise on improving your product pages for Shopify. Learn how to create effective landing pages, build brand trust with influencers, and more. Listen now on Apple, Spotify, Google, or Stitcher!
https://www.ecommerceimpactpodcast.com/yuxinzhu

21/04/2023

Hello readers! You are in for a treat with this week's eComm news line up!

👉Instagram Reels Unveils New Features: Trending Content, Advanced Editing Tools, and Gifting Options
👉Discover 7 Effective Hacks to Increase TikTok Engagement and Growth
👉Maximizing Ecommerce Profit Margin with Optimized Google Ads Strategies
👉Why Your Product Page Sucks - and What To Do About it
👉Cost Caps- An Introduction to this Advanced Media Buying Strategy

www.webtopia.co/blog/21april23

19/04/2023

🎉 New podcast alert! 🎧

"Why Your Product Page Sucks - and What To Do About it! - with Yuxin Zhu" Learn the trend towards better landing pages, the secret recipe for designing effective landing pages, how to use influencers to establish brand trust, and more. Tune in now on Apple, Spotify, Google, or Stitcher!

https://www.ecommerceimpactpodcast.com/yuxinzhu

13/04/2023

📢Exciting news! Our latest podcast episode is now live and we're diving into the secrets of how Tru Earth scaled their brand to over 160,000 active subscribers in less than a year through the power of video ads. 💪📹

Listen in as we discuss when to invest in highly produced ads versus DIY ads, deciding between in-house or ad agency advertising, dealing with competitors and copycats, creating a community of loyal followers, finding the right investor for a mission-driven brand, and upcoming trends in marketing. 🤓🚀

Don't miss out on these valuable insights that will elevate your eComm brand to new heights.

https://www.ecommerceimpactpodcast.com/ryanmckenzie 📣

02/02/2023

We cannot get enough of Emma J Shipley designs 😍💫
Do yourself a favour and let your home design imagination run wild on their website.

Emma J Shipley is a British graphic artist creating homeware and accessories for nature lovers, dreamers and maximalists.

She mixes inspiration from her own travels with a fervent imagination and fictional influences to create a unique and fantastical world of design ⚡✨

Her business is also committed to protecting and giving back to the environment, something we align fully with.

Webtopia are proud to work with Emma J Shipley on their Google Campaigns and love seeing their ever expanding success!

If you're interested in having our team create and optimise your ad campaigns for Meta, Google or TikTok, book a free strategy call here: https://www.webtopia.co/contact-us

01/02/2023

Google Ads are way more than a backup singer 🤩 - and if you have been thinking about it in that way - you are probably leaving money on the table.

At Webtopia, we have a team of Google experts (hello Pedro, Arun, Lejla, Sarthak, Vaibhav & Antonis 🙋‍♀️) who are getting stellar results for our clients, and often with higher ROAS and more predictability than paid social.

One of those clients is Bird & Blend Tea Co.

Bird & Blend Tea Co. is an eco-conscious, independent, award winning Tea Mixology Company on a mission to spread happiness & reimagine tea.

Our Google team has been working with these tea artisans to scale the contribution of Google Ads to their overall growth. We took a strategic approach to improving efficiency and significantly expanding the account, principally driven by Performance Max.

As a result we have increased Google Ads attributed revenue by over 25% YoY and overall they have seen a 39% increase in orders 🔥

And during BFCM last year (2022), revenue increased by 25% over the previous year, with Performance Max driving the expansion.

Our team are delighted to have played a key part in Bird & Blend’s growth over the past year, with Google Ads now contributing a significant and growing share of overall revenue (from 26% to 32%).

👉 Bird & Blend focus exclusively on Google ads but our teams also work together for other clients to create and optimise a hard-hitting Google and Meta integrated strategy.

So, it might be time for your business to give Google ads the limelight as well.

Book in a free strategy call with us and find out how you can harness Google’s evolving range of advertising options for eComm. ☎️ https://www.webtopia.co/contact-us

27/01/2023

This week’s podcast episode packs a punch.

It was a real eye-opener for me and I had my marketing tactics seriously challenged by my guest.

Introducing Oliver Palmer.

Oliver has over 10 years of experience in eComm as an advisor and consultant for eCommerce leaders seeking to accelerate growth with better customer research.

And in this week’s episode, we have a value-packed conversation about…

🔥 Why Customer Research Beats Best Practice CRO Tactics 🔥

Now if any of you know me, you'll know I love to give a good list of tactics to implement to make a site perform better.

But as we chatted, Oliver made me realise that 'best practice' can only go so far.

What's actually needed is research - to deeply understand who your customer is, why they’re on your site and what they REALLY want.

We dive deep into the ways you do this - with lots of examples of how it can be done 'at home' on your eComm site.

Listen to our episode here: https://www.ecommerceimpactpodcast.com/oliverpalmer

Or find the eCommerce Impact podcast on Apple, Spotify, Google and Stitcher

26/01/2023

One if the key levers to a higher ROAS on Meta and TikTok is having a low CPC. CPC (Cost Per Click) is a combination of your CPM (Cost Per Thousand Impressions) and CTR (Click-Through Rate).

So here's 11 ways you can improve CPC performance 👇

16/01/2023

This week on the eCommerce Impact Podcast, Jessie sat down with the absolute OG of Facebook (Meta) Ads… Jon Loomer!

Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads.

He has published over 1,000 blog posts helping marketers to navigate the fast-changing world of ads, and run a community of advanced Facebook marketers who he supports in getting the best from the platform.

They talked about some of the exciting changes happening right now:

🔥 28 day click attribution
🔥 Value based delivery
🔥 Advantage Plus and how it's working
🔥 Using landing pages for more accurate tracking

He also shared:

👉 The inherent biases of the algorithm
👉 How the media buying landscaping is changing and the drawbacks of automation
👉 Why talking to people at every stage of the funnel is STILL important
👉 His own experience with TikTok so far - and why he is bullish about the platform

This episode is FULL of advertising gold.

Listen now here: https://www.ecommerceimpactpodcast.com/jonloomer

Or find the eCommerce Impact Podcast on your favourite platform.

Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads - he has published over 1000 blog posts helping marketers to navigate the fast-changing world of ads, and run a community of advanced Facebook marketers who he supports in getting...

10/01/2023

Our client Navygrey's best performing ad creative and how we grew their revenue by 150% YoY 🔥

Navygrey is a sustainable premium British knitwear brand offering beautiful luxury pieces, designed to be loved and worn for years.

As a knitwear brand, the winter months are their key moment. Webtopia came on board to support overall revenue growth and new product launches.

Webtopia grew NavyGrey’s revenue by over 150% YoY by strategically scaling spend during key trading periods.

As part of the growth strategy we incorporated an integrated brand awareness and engagement strategy which helped fuel the conversion based activity, improving overall conversion and ROAS.

Added to this we refined the creative and messaging approach to enhance overall performance of the ads.

Best creative concepts (see pictured):

📸 Close up and flat-lay product shots
📸 Model shots in lifestyle locations
📸 Product imagery with text overlays and collages
📸 “Unrecognisable” studio shots - where the face of the model isn’t visible which allows buyers to envision themselves wearing the item.

Our strategy and campaign management led to increased revenue growth while improving efficiency and maintaining healthy performance metrics, with impressive growth.

The Webtopia team have a reputation for being part of our clients number one supporters and part of their team. It’s safe to say, we love working closely with Navygrey and helping them to achieve such incredible growth.

If you’re interested in finding out more about working with us, just DM us and we can jump on a call to chat about your business and growth goals.

27/12/2022

Client Love 🤎 Nkuku

Nkuku sell ethical and eco-friendly homeware that's handmade from sustainable materials.

Our team are thrilled to be working with Nkuku on their Google and Meta ads. We started together in Q2 this year and are stoked by the results we've created in 2022 - especially their record-breaking holiday campaigns!

You can get lost in the hundred of beautiful products from artisans around the world. Add style and beauty to your home in the New Year and support ethical business at the same time.

https://www.nkuku.com/

22/12/2022

Welcome to the last eComm round-up of 2022! With Christmas only a few days away, we’re giving you your eComm news a day early.

In this weeks edition:
👉 TikTok’s What Next Trend Report For 2023
👉 Rank Number 1 on Google Through SEO
👉 Twitter Shares Mock-Ups of Longer Tweets
👉 Meta’s Ad Costs Are Going 👇
👉 Most Shared Content On LinkedIn
👉 Audit Your page

Read it all on our blog!

Webtopia's weekly news! TikTok is helping you to prepare for 2023, my favourite platform LinkedIn hooks us up with their most shared content this year and for the first time in ages… Meta’s CPMs have decreased!! A Christmas miracle for us all