HMDG

HMDG HMDG is a specialist marketing, SEO, social ads and web design agency working with physiotherapists,

Life outside the inbox, September edition 🌅🐷
30/09/2026

Life outside the inbox, September edition 🌅🐷

Why hire a practice manager if you're still going to do the job yourself?In the latest episode of No Appointment Necessa...
30/09/2026

Why hire a practice manager if you're still going to do the job yourself?

In the latest episode of No Appointment Necessary, Anne and Michael talk about letting go, why a good practice manager needs to be able to say no, hiring for personality, and what patients say at reception that they'd never say to their physio.

There's also Michael's phone test: what should your receptionist say when someone rings up and asks how much an appointment costs?

🎙️ Your Practice Manager Knows Things About Your Clinic That You Don't

Give it a listen - https://hmdg.co.uk/no-appointment-necessary/

Nobody knows your clinic exists. So what do you do?That’s pretty much where Josh Newsom started with Ancoats Chiropracti...
23/09/2026

Nobody knows your clinic exists. So what do you do?

That’s pretty much where Josh Newsom started with Ancoats Chiropractic. No massive marketing budget, no huge team, just a new clinic that needed patients.

In the latest episode of No Appointment Necessary, Michael and Josh get into what actually moved the needle: getting into local offices, speaking to businesses, building relationships, asking for referrals and making sure people had a reason to talk about the clinic.

🎙️ How Do You Grow a Clinic When Nobody Knows Who You Are? Josh Newsom on Relationship Marketing

It’s live now - https://hmdg.co.uk/podcast/how-do-you-grow-a-clinic-when-nobody-knows-who-you-are-the-power-of-relationship-marketing/

Jack Howard started Warwickshire Home Physio with a homemade website, a Google Calendar and not much else.Five years la...
17/09/2026

Jack Howard started Warwickshire Home Physio with a homemade website, a Google Calendar and not much else.

Five years later, he’s built a team, changed the business completely and, importantly, stopped trying to do absolutely everything himself.

In the latest No Appointment Necessary, Michael and Jack talk about the messy bit in the middle. Burnout, bad systems, hiring, stepping away from clinical work, patient retention and why growing a business usually gets harder before it gets easier.

There’s also a really interesting conversation around home physio, gamifying rehab and why simple often works better than clever.

🎙️ Jack Howard on Growing a Home Physio Business Without Losing Your Mind

It’s live now - https://f.mtr.cool/ztb48dyqwq

If you're heading to the Gait and Motion Clinics National Conference on Friday 9th October, come and say hello.We'll be ...
08/09/2026

If you're heading to the Gait and Motion Clinics National Conference on Friday 9th October, come and say hello.

We'll be on Stand 9, chatting all things clinics, marketing, websites and Clinic Signal. If you've got a question, bring it with you. If not, just come and have a chat.

See you there. 👋

Seven months into opening his new clinic, Richard Higgs has already learned a lot about what actually makes an MSK busin...
02/09/2026

Seven months into opening his new clinic, Richard Higgs has already learned a lot about what actually makes an MSK business work.

And no, it isn’t just being a good physio.

Michael and Richard get into visibility, building the right team, why a completely full diary isn’t necessarily a good thing, investing properly, creating multiple ways for patients to find you and why sometimes you just have to back yourself.

A very practical conversation for anyone running, growing or even thinking about opening a clinic.

🎙️ Richard Higgs: The MSK Clinic Lessons Nobody Teaches You

Listen to the latest No Appointment Necessary now - https://f.mtr.cool/gwfoww5mr9

Summer continues 💒🍓☀️
31/08/2026

Summer continues 💒🍓☀️

Jack Chew is back. 👀And we didn’t exactly stick to one topic.AI and the future of physio. Longevity hype. Tech in rehab....
25/08/2026

Jack Chew is back. 👀

And we didn’t exactly stick to one topic.

AI and the future of physio. Longevity hype. Tech in rehab. Commercial pressure. Bad incentives. Better patient care. What makes a successful clinic. And what MSK needs to change.

Basically, a fairly wide-ranging look at where the industry is heading and whether everything we call “innovation” is actually making things better.

🎙️ Jack Chew Returns: What Needs to Change in MSK?
Listen now: https://f.mtr.cool/ougab5cdny

We really enjoyed working with the team at Footman Podiatry on this one. 🌐Their brief was simple: create a website that ...
12/08/2026

We really enjoyed working with the team at Footman Podiatry on this one. 🌐

Their brief was simple: create a website that feels just like their clinic. Bright, modern and professional, but still warm, welcoming and reassuring for every patient who visits.

From the father-and-son story behind the business to the trust they've built with their patients, we wanted every part of the website to reflect who they are.

Their new site is here - https://f.mtr.cool/iptgfeswdk

What do clinicians wish clinic owners understood? 🤔We spend plenty of time talking about what clinicians could do better...
21/07/2026

What do clinicians wish clinic owners understood? 🤔

We spend plenty of time talking about what clinicians could do better.
This time, we turned the tables.

Michael chats with osteopath Chloe Gibson to discuss recruitment, mentoring, KPIs, patient experience and what really makes a great clinic.

If you run a clinic (or hope to one day), this one's well worth a listen.

🎧 Listen now - https://hmdg.co.uk/podcast/what-clinic-owners-get-wrong-a-clinicians-view-from-inside-the-treatment-room/

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SW194RQ

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Wednesday 10am - 9pm
Thursday 10am - 9pm
Friday 10am - 9pm
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