29/09/2026
Last year, Eve and Alana from Served were talking about maybe having a stand one day.
This year, they have one.
Day one at Hospitality Tech Expo, and both of them gave me their one-minute pitch at the end of a very long day. 🎙️
Served work with restaurants to manage all their allergen, nutritional and dietary information.
They turn it into guest-facing menus, so guests can enter their allergies or dietary requirements and see what's safe for them to eat.
They launched with Dishoom last August.
Since then, Hawksmoor, Sushido, The Roof Gardens and Marketplace have followed.
As of last week, Served has been used over 500,000 times, with launches in America, Australia and Greece, plus multilingual and multi-legislation features.
"We can't believe we've got a stand this year." ❤️
That's the bit that stays with me.
Every one of those 500,000 uses is a guest who checked for themselves before ordering.
For someone with an allergy, that's the difference between feeling anxious and feeling looked after.
How confident are your guests when they order around an allergy?
