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04/06/2026

𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁 𝗻𝗲𝗲𝗱𝘀 𝗽𝗵𝗼𝘁𝗼𝘀 𝗼𝗻 𝗶𝘁𝘀 𝗺𝗲𝗻𝘂.

That was one of the more interesting parts of my conversation with Charlie Wood-Jones.

Some operators love the idea of visual menus and video content.

Others worry the dish won't look exactly the same when it reaches the table.

Both are valid.

What stood out to me was Charlie's point that the technology still works either way.

Whether you're a QSR brand using video menus or a premium restaurant with no food photography at all, the real value sits behind the scenes.

• Guest data.
• Marketing.
• Online ordering.
• Better communication.

The menu might look different, but the objective is the same: helping guests make decisions and creating better experiences.

The best hospitality technology doesn't force operators into one way of working.

It adapts to the brand.

Listen to the full episode 🎙️
🎧 Spotify: https://open.spotify.com/episode/3OVKdwF1DHyIketb8oIDKW?si=cTkq8QxLTfSIHB40xR0yIw
▶️ YouTube: https://youtu.be/OEGAyoeKCUk

02/06/2026

Many hospitality businesses rely solely on Instagram, missing massive opportunities. Automated emails, like those with a 76% open rate and 13% click-through, offer incredible ROI. Don't leave money on the table; leverage your online ordering data for real growth.

28/05/2026

Hospitality operators don’t struggle because there’s no tech.
They struggle because nothing talks to each other.
“Never something to collect everything together, right?”
That line from Pete Hurley will feel painfully familiar to a lot of operators 🎙️

26/05/2026

𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆’𝘀 𝘃𝗶𝗲𝘄 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗺𝗮𝘀𝘀𝗶𝘃𝗲𝗹𝘆.

Pete Hurley said something on the podcast that really stuck with me:

“𝘩𝘰𝘴𝘱𝘪𝘵𝘢𝘭𝘪𝘵𝘺 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘸𝘰𝘳𝘭𝘥 𝘢𝘵 𝘭𝘦𝘢𝘴𝘵 𝘪𝘴 𝘧𝘶𝘭𝘭 𝘰𝘧 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵𝘴 𝘸𝘩𝘰 𝘢𝘳𝘦, 𝘭𝘪𝘬𝘦, 𝘱𝘳𝘰𝘱𝘦𝘳 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭 𝘴𝘭𝘦𝘦𝘷𝘦𝘴 𝘳𝘰𝘭𝘭𝘦𝘥 𝘶𝘱.”

And honestly, I think that’s why fractional talent is growing so quickly.

• 𝘛𝘩𝘦 𝘰𝘭𝘥 𝘴𝘵𝘦𝘳𝘦𝘰𝘵𝘺𝘱𝘦 𝘸𝘢𝘴:
• 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵𝘴,
• 𝘣𝘪𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘥𝘦𝘤𝘬𝘴,
• 𝘳𝘦𝘱𝘰𝘳𝘵𝘴 𝘯𝘰𝘣𝘰𝘥𝘺 𝘦𝘷𝘦𝘳 𝘳𝘦𝘢𝘥𝘴.

But operators today do not want theory.

They want someone who can walk into a business, identify the problem and help fix it operationally.

• 𝘚𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘵𝘩𝘢𝘵’𝘴 𝘱𝘦𝘰𝘱𝘭𝘦.
• 𝘚𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘴𝘺𝘴𝘵𝘦𝘮𝘴.
• 𝘚𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨.
• 𝘚𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘨𝘶𝘦𝘴𝘵 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦.

And increasingly, businesses do not always need a full-time senior hire.

They need expertise at the right moment.

That shift feels really important for hospitality.

Listen to the full episode 🎙️

▶️ YouTube: https://youtu.be/tmlX2ixq3TM
🎧 Spotify: https://open.spotify.com/episode/1Pk465wtj6ZaHpkEggNjJj?si=HkFJMBTGShOEA2DlkccpXw
🎧 Apple: https://podcasts.apple.com/sn/podcast/pete-hurley-is-fractional-talent-hospitalitys-future/id1745392767?i=1000769080285

13/05/2026

“The best bosses don’t just teach skills.
They teach perspective.”
One of the most relatable moments from Episode 92 with Claire Reid.
Sometimes the most important leadership lesson is simply hearing:
“You don’t have to finish everything today.”
💭🎙️

12/05/2026

“Why can I not name right now a business that has 2 female founders?”

One of the most honest moments from Episode 92 with Claire Reid.

A real conversation about hospitality leadership, systemic barriers, and why the industry needs more support for female founders.

🎙️ Captive Conversations

11/05/2026

Most hospitality tech still works in silos.
Marketing over here.
Operations over there.
Guest data stuck somewhere in the middle.
Claire Reid explained it perfectly in this clip.
“I’m really hoping that AI helps us get over that hurdle.”
Not with more dashboards.
But by finally helping systems talk to each other.
Imagine a restaurant where the reservation platform, handheld devices and guest profile all connect seamlessly.
Better service.
More relevant marketing.
A more personal experience.
That’s the dream Claire talks about here.
And honestly, it feels closer than ever.
🎧 Listen now.
▶️ YouTube: https://youtu.be/-MLVOZk5pZI
🎧 Spotify: https://open.spotify.com/episode/7m8Gmeeyxgz2pgM3PgBUIp?si=WVpW9gtvRAyKKRhsZls2OQ&nd=1&dlsi=7b10ab1cf962435b
🎧 Apple: https://podcasts.apple.com/sn/podcast/clare-reid-when-data-helps-hospitality-feel-human/id1745392767?i=1000766821531

10/05/2026

The best guest experiences don’t start with a form.
They start with recognition.
Asking someone their name when you already know it isn’t hospitality.
It’s friction dressed up as process. 💡
Swipe to see how we fixed it.
—

06/05/2026

The biggest reason restaurant tech fails?
People never adopt it.
“You can do a plan of anything you like… if they don’t adopt it, it just falls flat.” 💡
The best systems are the ones teams actually use.

05/05/2026

More orders doesn’t always mean more profit.

“I was doing the math… are you guys sure you wanna be in these agreements?” 💡

Sometimes the problem isn’t growth. It’s where the money is going.

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