Cision UK

29/10/2025

We're excited to announce the release of our 2025 Global State of the Press Release Report!

For the first time, the report provides a global view of press release strategies across North America, APAC and Europe. It also delves into the impact of generative AI on content creation and AI search visibility.

Discover how the press release has remained a foundational tool for PR while also becoming a credible source for modern AI engines—and see how leading organisations are using it to get their stories noticed.

Download the report for essential insights. 👉 https://www.prnewswire.co.uk/resources/white-papers/2025-state-of-the-press-release-report/?utm_medium=owned_social&utm_source=facebook&utm_content=content&utm_campaign=2025-sotpr

08/05/2025

🎉 The 2025 State of the Media Report has arrived! 🎉

What did 3,000 journalists across 19 global markets have to say about the current state of the media?

Find out now: https://www.prnewswire.co.uk/resources/white-papers/2025-state-of-the-media-report/?utm_medium=owned_social&utm_source=facebook&utm_content=content&utm_campaign=2025-sotm

08/05/2024

📣 The 2024 State of The Media report has arrived! We surveyed over 3,000 journalists worldwide, who shared what they really want and need from their PR partners.

🤖 Get insight on how reporters feel about the rapid growth of artificial intelligence. changing audience behaviours, industry downsizing, and much more.

This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid...

06/05/2024

✅ Brand sentiment will help you understand how you're being discussed and the true feeling behind those words. We break down...

🙂 The benefits of using brand sentiment
🛠️ Useful tools and resources
📈 The steps to measure effectively

⏬ Find out more about brand sentiment, sentiment analysis and how to make improvements over time

Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand...

02/05/2024

📊 In today's digital world, brands are navigating the complexities of reputation management.

⏬ This increasingly blurs the lines between marketing and PR – and maybe that’s a good thing?

This article explores the convergence of PR and marketing in today's digital world, emphasizing the importance of aligning strategies to navigate evolving...

26/04/2024

💥 Did you know that just 21% of PR and comms teams rate their ability to prevent a crisis as "excellent".

⏬ Our 3-step checklist will not only prepare you for managing a crisis, but also help prevent one

A crisis can happen fast, and you need to be ready when it does. This checklist is designed to guide you through a crisis as it happens.

17/04/2024

🎯 Want to improve your PR pitches? Here are 7 tips from journalists to help shape your outreach, including...

📰 Start with a Relevant, Newsworthy Angle
🚨 Lead with a Compelling Subject Line
📸 Include Multimedia

⏬ Find out exactly what journalists look for when evaluating pitches and deciding what to cover (and what they ignore)

Master the art of writing effective PR pitches. Get insight and tips from 3,000+ journalists worldwide on how to stand out, grab attention, and secure media...

08/04/2024

🤖 How are PR teams using generative AI tools like ChatGPT and Gemini?

⏬ We dig into the Cision and PRWeek Global Comms Report to see what senior leaders think of the technology

In PR and comms, AI has been the backbone of sentiment analysis for a decade, but in the last 12 months, generative tools like ChatGPT have opened the doors to ...

18/03/2024

📊 There’s a world of information at our fingertips, but how much can we actually trust it? Whether it's deepfakes, fake news, or conspiracy theories, misinformation is causing disruption not just for the media, but organisations and society at large.

⏬ Download our latest PR e-book to understand how misinformation can impact brands – and what they can do to fight against it.

PR in the Age of Misinformation: Building and Maintaining Brand Trust looks at the rise of fake news, false information, and deepfakes – and the strategies...

06/03/2024

📲 Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products, PR teams hurry to bring attention and awareness to those companies and products.

📈 So who’s winning? And more importantly, what can we learn from those winners?

Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to...

04/03/2024

📺 Join us on Thursday for our live webinar The Next Generation of Media Intelligence: From Gorkana to CisionOne.

🗣️ Product Marketing Manager, Luke Williams, will explore CisionOne’s key features such as media monitoring, influencer identification, and real-time insights.

⏬ Sign up for the webinar below

Discover CisionOne's evolution from Gorkana in our webinar! Elevate your media outreach with advanced features. Join now!

02/02/2024

☕ Our latest is a special ‘best of’ edition, with guests from PA Media, AFP News Agency and more sharing insight on what journalists really want from PRs.

Watch the full episode here 👉 https://brnw.ch/21wGCDf