31/05/2023
📣 Effective online marketing can help increase visibility, drive traffic to the restaurant's website, and ultimately increase sales.
➕ Restaurant online marketing involves using digital channels such as social media, email marketing, search engine optimization (SEO), online advertising, and online review sites to promote a restaurant's brand, menu, and services to potential customers.
👉🏽 It can sound overwhelmed if you haven't started yet. Here are the 3 MUSTS to start with
1️⃣ Use Social Media Marketing
🔹 Social media presence is important for restaurants. 21% of users say they’ve chosen a restaurant based on social media posts and photos.
63% of restaurants use social media as their main method of advertising.
🔹 There are multiple ways to go about social media marketing for restaurants, but it is better to do a little rather than none.
2️⃣ Enable Online Ordering
🔹 It is projected that online ordering food revenue will rise to be $220 billion in 2023, 40% of restaurant sales. There was a 54% increase in direct online order volume, year over year. About 56% of customers and restaurant owners want online ordering in a restaurant app
So, if you haven't go online yet what are you waiting for?
3️⃣ Optimize for Local Search
🔹 97% of people search online to find a local business and 43% of all Google searches are local or location-based. This means that local SEO is in its prime, and holds so much importance for restaurants and local businesses.
The most crucial part of Local SEO is your GMB Listing. This is the way your customers find your business using phrases such as "near me" or "in London".
🔹 Make sure your website and business information is accurately and consistently listed across various online directories and search engines.
💬 Are you agreed about these 3 MUSTs? Do you think otherwise? Share with us your thoughts.
