17/09/2026
Sometimes you don’t need to do more. You need to make things simpler.
Yesterday I spent the morning learning about digital marketing, sales, funnels and KPIs with Daniel Priestley during his Key Person of Influence workshop.
I’ve had the opportunity to learn from Daniel before, including a full weekend workshop at Mindvalley University in Tallinn, where this photo was taken. Yesterday I got to learn from him again and had the privilege of being coached by him directly, 1:1.
I always want to keep learning, especially from people who are brilliant at what they do. And I love those moments when someone gives you a different perspective on something you already know well.
We looked at my own business, funnel and customer journey and, interestingly, the biggest opportunity wasn’t to add more.
It was to simplify.
Make my offer even clearer. Simplify parts of the funnel. Make the journey from discovering me to working with me even easier.
And I think that’s such a useful reminder for all of us running a business.
We’re constantly being told we need more. More content. More offers. More lead magnets. More platforms. More automation.
But sometimes we need to stop adding and look at what we already have with fresh eyes.
What could be clearer? What could be simpler? What could work better?
I’ve already started making changes to my own journey, and I’m excited to see what happens. 😊
And if you’d like a fresh perspective on your own digital customer journey, whether that’s your website, offers, platforms or how everything connects together, you can request a free Digital Clarity Call with me.
I’ll put the link in the comments. 👇