What are the opening hours?

Monday 9am - 6:30pm Tuesday 9am - 6:30pm Wednesday 9am - 6:30pm Thursday 9am - 6:30pm Friday 9am - 6:30pm

Fobos, 71-75 Shelton Street, Covent Garden, London (2026)

01/02/2023

What Is A 504 Error? ☄️

504 Gateway Timeout means the web server could not return the required HTTP response within the set time limit.

🛸 What Are The Reasons For This Error?

⛏️ There is a sharp jump in the site load when the server does not have time to respond to all incoming requests.

🤖 In this case, a queue of requests is formed, and after some time, the connection with the server will be interrupted, and it will issue a 504 error.

🛠️ Exceeding the limit of used RAM and processor minutes.

🤖 The virtual hosting tariff provides the maximum amount of resources that can be used, and exceeding the set limit will cause the server to issue a 504 error.

⛏️ The work of non-optimised scripts, plug-ins and add-ons that pull information from third-party resources for their work.

🤖 If there are difficulties on the side of a third-party resource, it can lead to a 504 error since the site cannot pull up the information necessary for its functioning.

🛸 What Does A 504 Error Affect?

⛏️ The uninterrupted operation of your resource is essential for promoting the site, and there are several reasons for this.

🤖 The first is that if a potential customer visits your site and sees a 504 error, there is a high probability that you will lose him, as he will be able to find the information or product he needs more quickly from your competitors.

⛏️ Secondly, if we talk about SEO promotion, the stable operation of the site is even more important. After all, if the site is occasionally unavailable during visits by a search engine, this immediately leads to a drop in the site’s position, negatively affecting the SEO performance.

25/01/2023

Website vs Blog: Key Differences

👨‍🎤 Goals

✨ Website: Awareness, sales, and information.

✨ Blog: Improve organic search ranking, nurture website visitors, and help/entertain visitors.

👩‍🎤 Content

🛸 Website: Mostly static if you exclude the blog section.

🛸 Blog: Dynamic.

👨‍🎤 Audience

✨ Website: Users searching for products, services, or information related to your company or the product/service/information you give.

✨ Blog: Users who want information about topics related to you or your products, service, or industry.

👩‍🎤 Traffic

🛸 Website: Mainly from outbound campaigns and SEO.

🛸 Blog: Primarily inbound.

👨‍🎤 Navigation

✨ Website: To all web pages on the website.

✨ Blog: To blog posts or pages related to them.

👩‍🎤 Result

🛸 Website: Establishes online presence.

🛸 Blog: Builds credibility.

20/01/2023

How To Choose A CMS For Your Website ✨

The Fobos team has compiled a list of 10 tips on how to choose the suitable CMS for your business - and to avoid making mistakes, follow these 10 tips below:

🚀 Don’t build custom/in-house content management software, as the market offers tried and tested ready-to-use solutions. Custom CMS will not solve the problems of your business better.

🪐 Avoid heavy developer reliance, as it may slow down your business.

🚀 Make sure your CMS is scalable. If not, you will need to integrate another when your business outgrows the opportunities of the current one.

🪐 Choose a CMS that supports omnichannel even if you do not use or consider any other channels now.

🚀 Don’t limit your system to one code. Give preference to the CMS that allows a developer to use a preferred programming language.

🪐 Support is more important than software. The developer should help you whenever you need assistance.

🚀 Choose an intuitive UI. The best option is a solution that is easy to use, does not require a lot of technical know-how or training, and can quickly pick it up when they log back in.

🪐 APIs and integration support of other apps and microservices are essential factors to consider.

🚀 Visualise and organise your website correctly. Develop a well-thought-out content organisation and taxonomy to help your business to succeed.

🪐 Be sure to test and get a proof-of-concept first. Avoid blind choice and complete integration of CMS without testing. Implement a section of the website first and get team members and end-users to check everything from creating and authoring pages to establishing a workflow process.

13/01/2023

Three Main Types of CMS

🛰 CMS is a content management system, an application or software that enables users to create, edit, collaborate on, publish and store content. To choose a perfect CMS for your business, you need to know its main types and their differences.

🪐 There are three basic types of CMS:

🛠️ Open Source CMS

🛸 It is a content management system built with source code accessible to the public rather than being created, owned, and managed by a single developer. Anyone can use or modify it to make whatever functionality they desire.

🪐 Such CMS is available online. You can download and install it for free.

🛠️ SaaS CMS

🛰 Software as a Service CMS is a pre-built content management system that exists entirely in a cloud environment. It does not require installation and is available from any internet-connected device. This CMS solution features flexible pricing as it depends on the following factors:

🪐 Support.
🪐 Storage.
🪐 Amount of data.

🛠️ Proprietary CMS

🛰 Software is the legal property of a developer, group, or individual that has developed it and provides technical support, maintenance, and updates. Commonly such solutions have exclusive features which are not available in open-source software. Using proprietary CMS suggests buying a licence and paying annual or monthly fees for support or updates.

06/01/2023

How Do Chatbots Affect Marketing? 👨‍🚀

☄️ Bots can learn from user interaction and share relevant brand, product, and service information. It can boost sales and cross-sell in a personalised, conversational and engaging way.

🪐 57% of companies agree that chatbots deliver high ROI with minimal effort.

Here are some options for using a chatbot in marketing to improve customer interaction: 👇

📨 Product Recommendations

☄️ With bots, you can recommend products or combo deals based on customer preferences.

📨 Start an active conversation

☄️ The bot can initiate an active conversation while the client understands the site’s services, directing them in the right direction.

📨 Personalised notifications

☄️ You can study your customers’ behaviour and improve your conversations by personalising them.

30/12/2022

Why Do Domains End Up In Spam Lists? 🎡

Common reasons for spam listing domains:

🤖 Hacker attack

🛰 Attackers have hacked your site and sent spam or malicious code on your behalf.

🤖 Visitor Complaint

🛰 A site visitor or email recipient has complained about a mailing list containing ads or content they did not subscribe to.

🤖 Mailing to non-existent addresses.

🛰 If there are many non-existent or deleted emails and addresses with errors among the mailing list recipients, the domain may be spam listed.

🤖 Spam traps

🛰 Email providers and anti-virus companies use abandoned email addresses to find unscrupulous senders. Such trap addresses do not give consent to sending emails. Their purpose is to expose the spammer. Therefore, mailers consider all incoming messages to these addresses spam and block senders.

23/12/2022

How To Reduce The Bounce Rate On The Site? 🤖

🛠️ Speed up your site

🛸 If your site is slow, the user will get tired of waiting and go to another site for the content they are interested in. Google Analytics will likely treat the visit as a bounce from the moment you run the analytics.js script.

🛰 One way to speed up your site is to implement a CDN that will cache copies of your data on servers worldwide and deliver it to users at lightning speed.

🛠️ Fix Mixed Content HTTPS Pages

🛸 Mixed site content warnings appeared when pages served over HTTPS have HTTP content. Such a connection is considered partially encrypted and untrusted. It can be intercepted and changed. All content sent over HTTP will not work correctly. To reap the SEO benefits of HTTPS, site owners should always test their content across all browsers.

🛠️ Minimise or don't use pop-ups

🛸 Users find pop-ups inappropriate and very annoying. Therefore, if you use them on your site and have a high bounce rate, try disabling them and see the result.

🛰 If you're not ready to completely stop using them, set them to a timer so they don't pop up as soon as a user visits your site.

🛸 Or make an exit-intent pop-up that will only appear if someone hovers over the close button. These methods are less intrusive and will stabilise your bounce rate.

15/12/2022

How Can A Website Impact Your Online Business 👨‍🚀

🚀 81% of shoppers conduct online research before purchasing - this is what actual statistics say. And, to be honest, there’s a reason for it: would you buy something from a website that’s of poor quality and contains spelling errors in the descriptions?

🪐 A good website may greatly influence your business, especially how your target market and prospects perceive you. First impressions matter, and a well-designed website have the following effects on your business:

✨ Create a Web Presence

🚀 Whether you currently have a physical location or are a home-based business/activity, an online presence gives you a digital storefront.

✨ Give specific details

🚀 A website is a very efficient tool for delivering information on demand if you offer a product or provide a service requiring many frequently asked questions or demonstrations.

🚀 Using your website as a tool is a great idea: it will provide your prospects and customers with the information they need right away while also freeing up your time.

✨ Obtaining Leads

🚀 Whether you advertise online or offline, a website has the potential to assist you in creating leads for your business.

🚀 You may enhance lead generation and establish a prospect list by utilising your website to provide freebies and appealing offers. How many people will buy after seeing your ad for the first time? Probably not as many as you’d want, but getting them into your marketing funnel and a stable, well-designed website is the key.

08/12/2022

How To Protect Your Website? 👇

🤖 Regularly update the site's CMS

✨ This tip may seem obvious, but keeping your software up to date is essential to keeping your site secure. When a vulnerability is discovered in software, hackers immediately try to exploit it.

🤖 Install SSL certificates

✨ On a site protected by an SSL certificate, attackers cannot intercept visitors' data: logins, passwords, bank card details, and other information. An SSL certificate guarantees their protection.

🤖 Encrypt passwords

✨ Passwords on a site should always be stored as encrypted values, preferably using a hashing algorithm such as SHA.

✨ Using this algorithm means that you will only verify encrypted values when authenticating users. In case of hacking and theft of hashed passwords, this minimises the damage since such passwords cannot be decrypted.

01/12/2022

Difference Between Second-Level And Third-Level Domain Names

🪐 Second-level domain

✨ Domains belonging to the second level are leased to various organisations and individuals with payment for each year of use.

✨ The owner of a second-level domain can create many domain names of other levels.

🪐 Third-level domain

✨ Third-level domains are registered with companies that own second-level domains.

✨ The domain owner, located at the second level, can register an unlimited number of addresses in the third and all subsequent levels.

🪐 What is the difference between a third-level domain from a second level?

✨ There are several significant differences. In 96% of situations, the third level looks prettier. Also, SEO is super important because third-level domain names are slightly worse indexed by search resources.

Also, their difference is as follows: 👇

📌 The number of dots in the URL. Second-level domains have one dot, while third-level domains have two.

📌 Registration, settings and control over the management of domain names that belong to the second level are carried out by particular companies, and the owner of the third level can do all this on their own.

📌 The difference between these domains is the site's functionality in general.

26/11/2022

4 Key Aspects to Consider, Before Choosing a Hosting Provider

☄️ Data security

📌 It isn’t easy to put your website and content in someone else’s hands. As a result, you must ensure that the chosen supplier can protect its consumers by providing an information redundancy system and continuous backups. That way, even if there are natural or unanticipated difficulties, your website will always be up and running.

☄️ Affordability & Space

📌 Depending on the purpose of your website, you will want a large or small amount of storage space for the files you add to it. In either case, it is always suggested that you pick the provider that best meets your demands.

📌 If you require a lot of space, ensure that the website hosting business provides enough to protect you from running out of memory. Alternatively, if you only want a small space, you may save money by opting for a lower-cost plan.

☄️ Technical Support

📌 A website hosting provider must be effective in aiding you and providing all of the circumstances for the success of your page. Customer service is essential to many users. The provider’s willingness to assist you might be the difference between a rapidly resolved issue and a website down for several hours.

📌 Check out how the assistance for the service you’re thinking about employing works, and discover what channels the firm has for you to contact and request help.

☄️ “Real” Speed

📌 If you are familiar with SEO, you know that Google will always prefer pages that load quickly to provide the most incredible experience for its consumers.

📌 Check if your website hosting provider has a fast loading speed. It’s important to note that while it may appear to be a little difference in principle, it might be the difference between a user continuing to consume your information actively or becoming irritated by the wait and exiting your website.

10/11/2022

Top 6 Errors In Robots.txt 👇

✨ Errors in robots.txt are violations that lead to consequences. Search robots have flexible algorithms, so minor flaws in robots.txt do not affect their work. However, if there are errors in robots.txt, it is better to fix them.

What are the common mistakes in robots.txt?

🪐 WRONG LOCATION OF ROBOTS.TXT 🪐

📌 Recall that robots.txt is a file that must be located in the root folder. Otherwise, the robots will not be able to find it.

🪐 NAME ERROR 🪐

📌 The name should always write the name with a small letter - robots.txt.

🪐 LISTING FOLDERS SEPARATED BY COMMAS 🪐

📌 Each new rule is written on a new line. When listing rules separated by commas, the robots.txt directive will not work.

🪐 NO LINK TO THE SITEMAP.XML FILE 🪐

📌 With it, robots receive information about the structure of the site and its main sections that Google crawls first. This robots.txt item is essential for SEO site promotion.

🪐 LACK OF ROBOTS.TXT CHECKS 🪐

📌 If you close individual pages, you should periodically check the established rules.

🪐 EMPTY COMMANDS 🪐

📌 Empty commands in robots.txt are folders and files for indexing or closing from indexing, which must not be forgotten to be registered. Many specialists leave open allow/disallow.

Fobos

01/02/2023

25/01/2023

20/01/2023

13/01/2023

06/01/2023

30/12/2022

23/12/2022

15/12/2022

08/12/2022

01/12/2022

26/11/2022

10/11/2022

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Monday	9am - 6:30pm
Tuesday	9am - 6:30pm
Wednesday	9am - 6:30pm
Thursday	9am - 6:30pm
Friday	9am - 6:30pm