05/05/2026
Introducing the Outra platform. A new audience targeting platform built for SME, startup, and scale-up DTC brands.
The targeting you lost 5 years ago is back.
Over the last few years, performance marketing has changed.
You have more tools. More channels. More data. But less control.
You rely on platforms to find your customers. You test creatives. You optimise what works. And hope the algorithm does the rest.
We built Outra to change that.
Outra gives you back the ability to actually target. We’ve mapped 60+ data sources and 75B+ signals down to the individual household. Not just where people live, but who they are.
That includes signals like:
• Family setup
• Affluence
• Life stage
• Moving intent
The things that actually drive buying behaviour.
With Outra, you can:
→ Browse ready-made audiences like high purchasing power. Moving soon. Young families.
→ Combine, filter, and push directly into Meta or TikTok
→ Connect your CRM in a few clicks
Turn basic profiles into real people with context like income, home ownership, and family status
Then act on real life moments:
Expecting a baby? Show your baby range.
Just moved house? Push homeware.
No more batch-and-blast.
No more blind spend.
Just better targeting.
We’re starting with SME, startup, and scale-up DTC brands.
If that’s you:
Book a demo here:
try.outra.co.uk
