25/05/2022
"Overall, your hotel website... allows you to balance your distribution mix so that your property is the least susceptible to seasonality, group cancellations and calamities, or over dependence on the OTAs or any single distribution channel." Max Starkov highlights how hoteliers continue to overlook the numerous benefits of investing in their brand website.
Read his article on Hospitality Net to find out how focusing on your hotel's website can strengthen your distribution strategy and where to start when making changes.
https://lnkd.in/gYV7HCzX
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Is the hotel brand website hotelier’s friend or foe? I firmly believe the hotel website is the most underutilized and quite often forgotten hotel asset. Why are we even talking about it today, 27 years after the first booking engine-enabled hotel website was created? There are several reasons for ...