04/08/2026
Honda Ireland has been announced as sponsor of Today with David McCullagh RTÉ Radio 1, weekdays 9am – 11am.
Brokered by WPP Media, the sponsorship consists of 6 x 10-second sponsor-credited stings every weekday morning and sponsor-credited promos in Morning Ireland, Liveline, Brendan O’ Connor, The Louise Duffy Show and Inside Sport as well listen back sponsorship and homepage sponsorship.
John Saunders, Managing Director at Honda Ireland, said:
“We’re delighted to partner with Today with David McCullagh and RTÉ Radio 1. This partnership gives Honda valuable national exposure to Irish motorists each weekday. Honda has built its global reputation on quality, reliability and dependability, values that are mirrored in RTÉ Radio 1’s commitment to trusted journalism and informed news coverage, making it a natural partner for our brand.”
Tara Farrell, Sponsorship Manager, RTÉ Radio said:
“RTÉ Radio 1’s refreshed schedule and strong listenership continue to attract leading brands to its sponsorship portfolio. We are delighted to welcome Honda as sponsor of Today with David McCullagh, joining a roster of high-calibre partners that recognise the unique value of connecting with RTÉ Radio 1’s loyal and engaged audience.”