Kakushin

taking your business status from idea to implementation

27/07/2026

You've spent two years building.

The product works.

People love demos.

Feedback is excellent.

Yet...

Nobody is paying.

Would you:

• Keep improving the product?

• Spend more on marketing?

• Change your pricing?

• Pivot completely?

The hardest truth in startups?

A product isn't successful because people like it.

It's successful because people pay for it.

👇 What would you do next?

24/07/2026

Launch day.

The product goes live.

The reviews...

Are terrible.

What's your first move?

Defend the product?

Fix the bugs?

Call customers?

Pause marketing?

Negative feedback isn't always bad.

Ignoring it usually is.

The companies that recover fastest are often the ones that listen the hardest.

👇 What happens in your first 24 hours?

23/07/2026

You've built something valuable.

Someone offers €1M to buy it.

Do you sell...

Or keep building?

The difficult part isn't saying yes.

It's knowing what you're giving up.

Money today.

Or the chance to build something much bigger.

Neither answer is automatically right.

👇 Which would you choose?

22/07/2026

Thirty days before launch...

Your most important employee resigns.

What's your first move?

Delay launch?

Redistribute work?

Hire immediately?

Or launch anyway?

One person should never become a single point of failure.

The best companies build systems—not heroes.

👇 What would you do?

21/07/2026

Sales are growing faster than expected.

Great news.

Except...

Support tickets are exploding.

Customers are waiting days for replies.

What's your first move?

• Hire support staff?

• Build AI support?

• Slow marketing?

• Improve onboarding?

Growth doesn't break companies.

Growing faster than your systems can handle does.

👇 What would you prioritise?

20/07/2026

An investor offers enough money to change everything.

There's only one condition.

They want 40% of your company.

Would you say yes?

Sometimes expensive money is still the cheapest option.

Sometimes cheap money costs you control forever.

The right answer depends on:

• Stage

• Risk

• Alternatives

• Long-term vision

Funding isn't always success.

👇 Would you accept?

17/07/2026

Your team loves it.

Your investors love it.

Your friends love it.

Customers...

Don't.

Do you keep improving it?

Or admit you've built something people don't actually need?

Founders often become emotionally attached to solutions.

Customers only care about their problems.

Sometimes the hardest pivot isn't changing the product.

It's changing your mind.

👇 What's your next move?

16/07/2026

You've spent 18 months building.

Then someone launches almost exactly the same product...

Six months before you.

Do you...

• Speed up?

• Pivot?

• Differentiate?

• Quit?

Ideas are rarely unique.

Ex*****on almost always is.

History is full of companies that weren't first.

Amazon.

Google.

Facebook.

Being first isn't always the advantage people think it is.

👇 What would you do?

15/07/2026

70% of your revenue comes from one customer.

Today they tell you they're considering another supplier.

What's your first move?

• Lower your price?

• Ask why?

• Sign them to a longer contract?

• Start replacing them immediately?

The real problem isn't losing one customer.

The real problem is depending on one customer in the first place.

Diversification isn't exciting.

Until it becomes everything.

👇 What's your approach?

14/07/2026

Every founder eventually faces a moment where the business becomes personal.

Your co-founder tells you they're leaving.

The product isn't even launched yet.

Do you...

• Pause the launch?

• Find another co-founder?

• Buy their shares?

• Continue alone?

Many startups don't fail because of competition.

They fail because founder relationships break down before the company ever reaches the market.

The real question isn't whether someone leaves.

It's whether the company was built to survive it.

👇 What would you do?

Address

London

Website

https://kakushin.io/

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