20.20 Truth.Change.Success We are an experience consultancy.

By understanding human behaviours we help our clients design brands and experiences that deliver commercial success and social engagement.

The recent opening of Birchwood - The Conduit is a synergy of a collective vision of the Conduit Club’s community of cha...
29/07/2026

The recent opening of Birchwood - The Conduit is a synergy of a collective vision of the Conduit Club’s community of changemakers, Levy’s purpose for people and planet and Will Devlin drive and passion for sustainable farming and cooking. We simply brought it to life.
 
This naturally inspired our material choices, and where we could, we kept the existing finishes.
 
One of our favourite examples was the Rey chair, a collaboration of furniture design between HAY and Dietker originally designed in 1971. The theory behind the design of the chair, is of collaboration; simple components put together in an innovative way, and all chairs are made from sustainable wood.
 
Along the kitchen pass, we used a stunning reclaimed timber terrazzo made from wood offcuts; sustainable and a beautiful feature in the restaurant. Graphenstone Paints UK lime wash was used on the walls which is an air-purifying paint finish. This is a brand new product to the UK as of this year and gives a textured end-result which is a refreshing change from any matt or gloss finish.
 
The stone flooring and exposed heritage brick walls all remained, and we introduced reclaimed veneer for table tops.
 
Another example of a brilliant sustainable finish we used in this project was the counter tops made from matterpieces Demolition waste; a product crafted by architects who searched for more sustainable finishes, and created their own construction waste surface for counter tops. Their mission at Matterport was to create a circular economy between construction and demolition waste back into new uses.
 
The Conduit Birchwood — Covent Garden ACRE Levy

Presenting, Birchwood - The Conduit We are delighted to show the photographs of our latest restaurant concept, Birchwood...
23/07/2026

Presenting, Birchwood - The Conduit

We are delighted to show the photographs of our latest restaurant concept, Birchwood - The Conduit in Covent Garden. They capture the tone perfectly.

The project, recently completed by the team at 20.20, covered translating the Birchwood brand into this space and the Interior Design.

Birchwood flies the flag for sustainable cooking. Chef Will Devlin already holds a Michelin Green Star, one of the first in the country to win one, so he knows exactly how to eat well while looking after the land.

Together, The Conduit, a community-driven members club, with Levy and Birchwood, cultivate a space where community, integrity and social and environmental progression sit at the heart of every decision.

Throughout our design, these powerful components tell the story.

Click through our photos to see more. Photo credit GG Archard Photographer

Birchwood — Covent Garden Levy Will Devlin ACRE The Conduit

Look who recently opened in Covent Garden. Say hello to Birchwood - The Conduit.  As some of you may know, The Acre grou...
20/07/2026

Look who recently opened in Covent Garden. Say hello to Birchwood - The Conduit.

As some of you may know, The Acre group, led by chef Will Devlin, flies the flag for sustainable cooking, and he’s won the first Michelin Green Star to prove it. He knows the best way to eat and protect the land is to use sustainable farming, and therefore, his food and what’s on the menu are guided by landscape and self-sufficiency.

Birchwood - The Conduit brings together the collective vision of the original concept, The Conduit’s Community of Changemakers desire for positive connection and Levy’s purpose for people and planet. This well-known members’ club, in the heart of Covent Garden, will soon have a brilliant new cafe and wine bar with a deep, meaningful connection.

20.20 has harnessed these powerful components to deliver the brand and interior design you’ll see there today. Sustainability runs through every detail; we’ve incorporated recycled timber, sourced natural cork for lighting, and sustainable paint finishes.

Dining out and catch-up drinks in Covent Garden, just got even better!

Interior photos are coming soon so meanwhile photo credit for this post from Birchwood - The Conduit
coventgarden .family

08/07/2026

What’s in a name?

This year we had the delight to name a brand new Music Hall in West London.

The new British Airways ARC opened this June, and we were at the heart of the brand conception.

Since its creation, has always been the home of the spectacle. Its construction fulfilled an urgent need to have a great and permanent centre of culture and unity. Over the last 137 years it has been transformed into the canals of Venice and the palaces of India. Teams of chariots have thundered through its halls. It’s played host to countless concerts and exhibitions. From Hendrix to Homes, Jack Russells to Jarvis Cocker.

The West Hall, built in 1890, was first used to stable the hundreds of visiting Arabian horses who performed in its great equine displays. Most recently redeveloped in 2011, its new architecture retains the whispers of its rich, storied past as well the potential of all that will come next. This historic venue and historic area provided a plethora of wonderful resource as our team delved into the history and locations.

The name ARC was favoured for many reasons mostly because the name ARC represented the beautiful arched ribs of the building but in music, an “arc” most commonly refers to the curved line in sheet music that connects multiple notes.

This new Arena will be an amazing new venue for all of West London and beyond, and will connect people to place.

We can’t wait for you all to experience the new

Built in 1889, the Pavilion at Lord’s Cricket Ground is a Grade II listed Victorian building and the iconic centrepiece ...
19/06/2026

Built in 1889, the Pavilion at Lord’s Cricket Ground is a Grade II listed Victorian building and the iconic centrepiece of the “Home of Cricket.”

Our project centred on upgrading and enhancing the existing changing facilities to elevate the overall guest experience.

The material palette was thoughtfully selected to reflect both quality and longevity. Faux leathers, premium oak finishes, handcrafted tiles, and brass accents create a cohesive and refined aesthetic.

A subtle homage to Marylebone Cricket Club is expressed through striking wall tiles in the iconic red-and-yellow “egg and bacon” colours, recognised as one of cricket’s most distinguished visual identities.

Click through bio to see more and read more about this recent project

Photos by

Next Tuesday, the  opens - it’s London’s first mid-sized purpose-built new arena in over a decade. A renovation like no ...
11/06/2026

Next Tuesday, the opens - it’s London’s first mid-sized purpose-built new arena in over a decade.

A renovation like no other, this project has a 3,800 capacity venue and is built above West Hall, as part of the £1.3bn development. The space originally opened 140 years ago and, before closing, hosted the great Jimi Hendrix and Sir Rod Stewart.

The venue will be opened by artist who said the space was perfect for her and fills a very much needed gap in the market. Following Self Esteem, McFly, The Black Keys and Van Morrison are performing as well as Hyper Japan and a six-day padel competition.

Every seat has a superb view, and every guest will enjoy the new state-of-the-art sound and lighting system.

Our scope covered Vision, Naming, Branding, as well as signage and wayfinding.

Bring on next week - wishing everyone involved all the very best with the first night!

Photo credits 20.20 Limited / Olympic / AEG

Almost a year since we opened   and   at  76 Yards is a concept created by 20.20, it’s based upon the 76 shipyards in Su...
08/06/2026

Almost a year since we opened and at

76 Yards is a concept created by 20.20, it’s based upon the 76 shipyards in Sunderland, and features a heart-warming pie shop by Tommy Banks named ‘Tommy’s pie shop’ within a large casual dining space.

This elevated match day experience has a private entrance, panoramic views of the stadium, and is the perfect way to have a pre-match and post-match drink and bite to eat.

Photos by /

Congratulations to The  on their  Championship success! 20.20 are thrilled — with our Highbury Studio buzzing with excit...
28/05/2026

Congratulations to The on their Championship success!

20.20 are thrilled — with our Highbury Studio buzzing with excitement for the Trophy Parade this weekend — a 22-year journey we have followed intimately. 
 
20.20 have had an exceptional relationship with Arsenal Football Club over these years - in 2002 we refined the Arsenal Brand and designed the Badge; in 2006 opened Diamond Club (see link in bio for Jon’s latest blog on the project) and the Armoury store, followed by 18 years setting new standards in Club Level hospitality design, stadium branding and concourse design. We even designed a new approach to fan engagement with statues and stadium wraps. Our excitement for their success is so keenly felt.

Wishing all at The Arsenal the very best for the Champions League final this Saturday, we’ll be rooting for you!

Thinking back to our brief “creating the best place in the world to watch football” back twenty years ago; we’re reminde...
21/05/2026

Thinking back to our brief “creating the best place in the world to watch football” back twenty years ago; we’re reminded of all the incredible views our spaces have of the pitch, match build up and City views.

In these photos we have The Oak Room (Villa Park), Rooftops (St James’ Park) and The Tunnel Club (Amex stadium).

After visiting the AO Arena again recently, we’re reminded of The Beautiful North lounge and how it is the epitome of la...
16/04/2026

After visiting the AO Arena again recently, we’re reminded of The Beautiful North lounge and how it is the epitome of laidback luxury.

This inviting and luxurious space offers a mix of lounges and bowl-side loges for 30 guests to relax in the best seats in the house. A coffered ceiling is illuminated to amplify tonight’s atmosphere

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