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The problem is with the very pronoun “I”.Individuals cannot prevent the torching of Indonesia rainforests by corrupt pal...
11/05/2022

The problem is with the very pronoun “I”.

Individuals cannot prevent the torching of Indonesia rainforests by corrupt palm oil corporations or put an end to the bleaching and coral die-off of the Great Barrier Reef in Australia. Individuals cannot stave off the acidification of the world’s oceans or foil the onslaught of the commercials dedicated to fomenting desire and materialism. Individuals cannot halt the lucrative subsidies granted to fossil fuel companies. Individuals cannot prevent the deliberate suppression and demonisation of climate science and scientists by anonymous wealthy donors.

What individuals can do is become a movement. As Bill McKibben writes: “Movements are what take five or ten percent of people and make them decisive - because in a world where apathy rules, five or ten percent is an enormous number.” Movements change how we think and how to see the world, creating more evolved social norms. What was once accepted and thought to be normal becomes unthinkable. What was marginalised or derided becomes honoured and respected. What was suppressed becomes recognised as principle. The United States was founded on the premise that there are truths that are self-evident, and one of the unmentioned truths is that we only have one home. If we are to remain here, we must together take great care. To do that means we must become a “we”, a movement that is unstoppable and fearless. Movements are dreams with feet and hands, hearts and voices. 

Waitlist > Bio

Waitlist in bio! 🚀
21/04/2022

Waitlist in bio! 🚀

This is how we are going to harness our collective power and drive huge impact at scale! These positive feedback loops w...
24/03/2022

This is how we are going to harness our collective power and drive huge impact at scale!

These positive feedback loops will cause social contagion to effectively change behaviour and influence businesses and policy.

Join the waitlist in our bio!

You’ve probably heard of Dunbar’s Number, 150, which describes the approximate amount of social relationships we can han...
23/03/2022

You’ve probably heard of Dunbar’s Number, 150, which describes the approximate amount of social relationships we can handle. But this isn’t the only number that Dunbar and his team described.

Humans across history, culture and organisations have all found to fit generally into several distinct layers. Typically, people have:
5 - family members
15 - close relationships
50 - friends, neighbours, colleagues that you interact with regularly
150 - the limit of our social brain
500 - the number of acquaintances we can manage
1500 - the number of people we can put names to faces
5000 - the largest circles that we know anything about

There is never talk of the number 15. It is one of the most crucial numbers to maintain for one’s health and wellbeing. For around 2 million years we existed in small tight social bands of around 150 people whilst we would have a tighter group of about 15. We would spend most of our social time with this group, and the group would also serve to diffuse the stress of living in much bigger groups. All of this changed about 9,000 years ago with the neolithic revolution.

But even today, we can see these numbers appearing throughout society, and typically we see that we spend around 60% of our social time with 15 close friends and family. However, it is so common for modern day people to not have a tight social group like this. It can be for all sorts of reasons, but one of the main ones is how globalised the world is now.

At Heyra, we are striving to help people rebuild these tight local social groups, for health, wellbeing and the joy of living a great life.

Join the waitlist in our bio!

The best way to support all of your local green businesses. Good for the planet, good for your area, good for your local...
17/03/2022

The best way to support all of your local green businesses. Good for the planet, good for your area, good for your local friends and family.

Join Heyra!

If you move somewhere new, or if your mates move somewhere else, don’t wait the months or years it takes to “organically...
11/03/2022

If you move somewhere new, or if your mates move somewhere else, don’t wait the months or years it takes to “organically” rebuild your local friendships… just join Heyra!

Join the waitlist in the bio 😇

We’re all about in-person community, sustainability and locality! We are an app that allows you to find a local in-perso...
02/03/2022

We’re all about in-person community, sustainability and locality!

We are an app that allows you to find a local in-person friendship groups, live more sustainably together and support your local green businesses and initiatives.

Join our waitlist in our bio! 🐳

Going local does not mean walling off the outside world. It means nurturing locally owned businesses which use local res...
22/02/2022

Going local does not mean walling off the outside world. It means nurturing locally owned businesses which use local resources sustainably, employ local workers at decent wages and serve primarily local consumers. It means becoming more self-sufficient and less dependent on imports. Control moves from the boardrooms of distant corporations and back into the community where it belongs.

Join the Heyra waitlist to go local!

Recently, researchers at the Stockholm Resilience Center highlighted the potential impact of social tipping mechanisms t...
17/02/2022

Recently, researchers at the Stockholm Resilience Center highlighted the potential impact of social tipping mechanisms to drive huge change in society. The idea is much like tipping points in the natural world, when a critical threshold is reached which causes rapid change.

Like when a snowball becomes big enough to roll down a hill without being pushed, it just gets faster and faster.

At Heyra, we will harness social tipping mechanisms to drive rapid behaviour change to combat the climate crisis.

You know what to do, join that waitlist!

Find your local zero-waste shops and other sustainably minded businesses near you. Along with their promotions, deals an...
11/02/2022

Find your local zero-waste shops and other sustainably minded businesses near you. Along with their promotions, deals and all that good stuff.

Join the Heyra waitlist now! Beta launching exclusively in Hackney.

This is a marathon not a sprint. Teamwork makes the dream work. Any other cheesy platitudes? Waitlist > bio 💚
02/02/2022

This is a marathon not a sprint.
Teamwork makes the dream work.
Any other cheesy platitudes?

Waitlist > bio 💚

This is why Herya is Magic 🔮Here’s our secret…   By linking up in-person community and green lifestyles, we form a posit...
21/01/2022

This is why Herya is Magic 🔮
Here’s our secret…  
 
By linking up in-person community and green lifestyles, we form a positive feedback loop. 

We call them the Heyra Loops.

These social loops simultaneously help locals to bond tighter in friendship groups whilst making sustainable living easier. These two continuously reinforce each other and will allow us to drive real change at scale. 

Together, we can save the Planet.

Sign up to the waitlist in our bio!

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