Beyond Goat

10/03/2026

Most small businesses I talk to have tried some form of paid advertising like Google Ads and felt like they wasted their money.

Usually it's not the platform that's the problem. It's the set up and ongoing optimisation.

Has this been your experience?

Do you need more leads and sales coming in?

08/10/2025

Last night I was 3-0 down in darts and came back to win 4-3.

It got me thinking about Google Ads.

At 3-0 down I could have given up, but instead I slowed down, focused and took it one leg at a time. Bit by bit it started to turn.

PPC works the same way.

Too many people expect instant results. They launch a campaign, see a few bad days and stop it before it’s had chance to learn.

The truth is Google Ads takes time. You build data, see what works, adjust and improve. The wins come when you stay patient and trust the process.

A slow start doesn’t mean it’s failing.

Google Ads is an investment, a marathon not a sprint or a game of darts that's the best of 7 legs.

14/08/2025

When a Brighton agency starts bidding on "Beyond Goat" in Google Ads, you know you're doing something right.

Someone is actually paying to appear when people search for my brand name. That says a lot about the attention Beyond Goat is getting lately.

If you're in North Wales and looking for proper PPC support, come straight to the source. No need for copies when you can work with the original.

Let’s talk if you want Google Ads that actually work.

17/06/2025

Hello!

I've neglected posting on my page for a while but will hopefully get into the habit.

So a quick introduction - I'm Mike, I've worked in the marketing industry for over 20 years now and recently went freelance with a focus on Google Ads, but i've worked across a lot of different channels.

If you're just getting started with marketing and not sure where to begin, I thought I'd give a quick breakdown of the main options available to you.

Google Ads
If you have a product that sells, or a service that's in demand, then I would definitely recommend Google Ads, it's not a magic wand and it should be seen as an investment and not a quick fix, but it can get you in front of people that are already searching for your product or service and can make you money if it's set up and managed well.

Facebook and Insta Ads
These are great if you have an attractive offer or an appealing product, however, you are putting your ads in their feed so strong creatives are a must.

Organic Social Media
Free, but time-consuming and probably a channel that everyone should start with. It's great for staying visible and building your own socials.

Email Marketing
I'm always surprised on how many businesses don't do this, it's still the best converting marketing channel and it's one of the best ways to stay in touch with your audience. More importantly it's one of the two things you will own. Your email marketing list and your website domain name.

SEO
SEO is dead right? AI is taken over.
Nope it will still be around for a long time yet and it's important that SEO is considered from day one. Having the right keywords on your website will help your website show up naturally in Google and drive high quality traffic. It's a longer game though.
Moving forwards, it will be more important than ever to have the right content on your website.

Content Marketing
Blogs, guides, video, tutorials - anything you can think of that's either helpful or entertaining or ideally a mixture of the two, we want people to keep coming back and it helps build trust in what you do.

So what should you be doing?

Well, it depends on your goals, budget and how quickly you need results. If you're not sure where to start, then i'm always happy to help with a bit of free advice.

Mike
www.beyondgoat.co.uk

26/07/2024

Myth Alert: 'Guaranteed Results' in Google Ads

Ever been promised certain outcomes from your Google Ads campaigns?

Our latest blog post explains why these guarantees are impossible and what you should expect instead.

Learn about:

✅ Realistic performance metrics
✅ Average ROAS across industries
✅ How to work effectively with PPC experts

Don't let unrealistic expectations hold your marketing back. Get the facts now!

👉 Read more: https://www.beyondgoat.co.uk/post/the-hard-truth-about-google-ads-why-guaranteed-results-are-a-myth

Let's be honest: running Google Ads isn't a walk in the park. Clients often want promised results, putting loads of pressure on marketing experts. But here's the rub - no one can truly control the outcome of these ads.It's no surprise that marketing firms lose about 10% of their clients each month.....

16/07/2024

Unlock the secrets to profitable paid advertising!

Are your ad campaigns falling short of expectations?

Our latest blog post reveals 8 crucial reasons why - and provides actionable solutions to turn things around.

From high bounce rates to weak brand presence, we cover it all.

Don't let your ad budget go to waste. Learn how to:

✅ Optimise key metrics
✅ Implement effective testing strategies
✅ Create compelling landing pages
✅ Analyse deeper metrics for hidden insights

https://www.beyondgoat.co.uk/post/8-crucial-reasons-your-paid-ads-aren-t-profitable-and-how-to-fix-them