21/08/2025
If I were a Marketing Director for a hotel brand right now trying to stand out in a crowded market, here’s exactly what I’d do.
1. Build a website experience that feels like stepping into the hotel lobby with visual cues of the hotel as well as making it fast, intuitive and beautiful.
2. Personalise guest journeys with email flows that surprise & delight guests before, during and after their stay. Allowing you to try capture their frustrations and improving customer experience whilst staying with you.
3. Invest in storytelling content, behind-the-scenes with chefs, mixologists, back of house staff or even designers that make the brand feel alive.
4. Lean into seasonal moments (Christmas, Valentine’s, summer breaks) with targeted creative that drives early bookings.
5. Make every touchpoint from booking to checkout, feel frictionless and memorable.
