Velstar

28/09/2026

AI tools are already deciding what gets recommended, and most sports and apparel brands have no idea whether they're in the running. Our latest blog looks at Generative Engine Optimisation (GEO) and why AI systems crawl your site completely differently to how customers do.
Read here: https://eu1.hubs.ly/H0xpF_j0

Is your sports brand showing up when customers ask ChatGPT for recommendations? Velstar breaks down what it takes to get cited by AI search tools.

22/09/2026

What does eCommerce growth look like for an athleisure brand?

For Proviz, it meant working closely with our team to build, optimise and grow their online experience.📈

Hear directly from their Head of eCommerce, then explore the full case study here: https://velstar.agency/case-studies/proviz

14/09/2026

Meta changed how attribution works again in early 2026, and if your reporting still looks the same as it did six months ago, you're probably looking at the wrong numbers.

Our latest blog breaks down the shift to engage-through attribution, why a healthy ROAS can quietly hide paid social becoming a retention channel rather than an acquisition one, and the three places to start fixing it: measurement, audience and creative.

Read here: https://eu1.hubs.ly/H0xpGjz0

Meta changed its attribution model again in 2026. Velstar breaks down what it means for reporting, and how sports brands should respond.

09/09/2026

Castore Sportswear needed more than a website as it grew across multiple markets and club partnerships. It needed the data and development infrastructure to match its pace of growth.

Since partnering with Velstar, the results speak for themselves:

+128% Revenue
+237% Transactions
+10% Conversion Rate

Why it works?
👉Expert UX design and CRO built around a premium positioning
👉A dedicated international store structure to support global growth
👉Frontend development robust enough to handle a fast-scaling DTC operation

Read the full case study here: https://velstar.agency/case-studies/castore

02/09/2026

We’ve helped sports and fitness brands build stronger eCommerce experiences, from Shopify builds to ongoing growth and optimisation.

Here’s what Castore Sportswear had to say about working with Velstar 💪
Read the full case study here: https://velstar.agency/case-studies/castore

01/09/2026

This Thursday, Velstar's Eugen is joining REVIEWS.io for a webinar on eCommerce visibility in the age of AI.

🗓️ If your brand relies on search and discovery to drive traffic, this session is worth an hour of your time. Register here: https://reviews-2.wistia.com/live/events/gwqe4437b2

31/08/2026

Sports and fitness customers buy on recommendation, yet affiliate remains one of the most underused channels in the sector.

Our latest blog breaks down why it works, and what separates a strong programme from a network plus a discount code.

https://eu1.hubs.ly/H0xpFKH0

Sports and fitness customers buy on recommendation. Discover why affiliate marketing is one of the most underused channels in the sector.

26/08/2026

Heart of Midlothian FC, the UK's largest fan-owned club, was running multiple outdated sites that were costing them both revenue and a decent fan experience.

Since partnering with Velstar, the results speak for themselves:

+110% Total Orders
+90% Total Sales
+51% Returning Customer Rates

Why it works?
👉A single, unified Shopify platform replacing a fragmented set of legacy sites
👉A consistent user journey across every touchpoint, from FC to the club's hotel site
👉Infrastructure built to scale with the club rather than hold it back

Read the full case study here: https://velstar.agency/case-studies/hearts

HeartofMidlothianFC

24/08/2026

We are delighted to share that Velstar has been nominated for seven awards at the UK eCommerce Awards 2026. We’re particularly proud to be shortlisted alongside some of our amazing clients, Sculpted by Aimee, Willpowders, LKQ Euro Car Parts, and Frenchic Paint.

Congratulations to our fellow finalists - we look forward to seeing you at the ceremony next month 🤞

19/08/2026

AI is changing how consumers find and choose brands online, and ranking first on Google is no longer the only thing that matters.

On 3rd September at 10:15am, Eugen from our team is joining Reviews.io for a practical session on what visibility actually means in an AI-led search environment, and what eCommerce teams can do to prepare.

👉 Register here: https://reviews-2.wistia.com/live/events/gwqe4437b2

Ranking first no longer means being found. Learn how to build visibility as search, discovery and buying become AI-led. Search is no longer a simple race for position one. AI engines are researching, comparing and recommending on the shopper’s behalf, drawing on everything from product data and si...