06/12/2021
On average in 2020, we each created an estimated 1.7MB of data every single second. In the next 3 years we will generate more data than we did in the past 30 years.
Whilst this shows progress and the speed of digital growth across the globe, the data is only useful if it’s properly, managed. Indeed many utilities companies still don’t even track, report and use their website analytics effectively, let alone create a compelling and coordinated data strategy across data and organisational silos.
What was it that Gordon Gecko once said in the movie Wall Street? “The most valuable commodity I know of is information.”:
The movie might have been fiction, but the message it could be argued, is nothing but fact.
Understanding that data and analytics are a vital part of any digital strategy is pivotal to success, and you can find out more about building digital solutions and understanding the 'problem with data' in our latest Playbook.
Get your copy now: https://hubs.la/Q0104pBm0