Smiling Wolf

Smiling Wolf Creative agency.

GPAD. The next phase.Two years on from creating a new identity and website for the London architecture practice, we’ve b...
07/08/2026

GPAD. The next phase.

Two years on from creating a new identity and website for the London architecture practice, we’ve been working together again – developing their brand and digital presence to better reflect the practice they are today.

It’s part of an ongoing creative relationship that’s also seen us collaborate on Common and Falcon Bridge along the way.

Lovely to see this latest phase out in the world.
gpadlondonltd.com

31/07/2026

A somewhat medieval look at our mascot, created by Jonathan Chadwick. Full film on our website, link in bio.

Smithgate is one of Wolverhampton’s most exciting new places, bringing new residents and visitors into the heart of the ...
16/07/2026

Smithgate is one of Wolverhampton’s most exciting new places, bringing new residents and visitors into the heart of the city.

We created a bold place brand that layers Smithgate’s industrial heritage with its future as a new destination.

Delivered by ECF ( Muse Legal & General )

We delivered:
Naming for place and sub-brands
Brand Identity
Website

Every mark has a maker.Our latest Footnotes films feature two creatives whose work has become part of Smiling Wolf’s vis...
08/07/2026

Every mark has a maker.

Our latest Footnotes films feature two creatives whose work has become part of Smiling Wolf’s visual identity.

Illustrator Jonathan Chadwick talks about creating the Smiling Wolf mascot – how illustration can bring personality, expression and a little mischief to a brand.
Lettering artist Oli Frape shares the thinking behind our custom wordmarque, exploring how hand-drawn letterforms can carry just as much character as an illustration.

Created years apart, the two pieces feel as though they were always meant to belong together. The energy of Oli’s lettering echoes the exuberance of Jonathan’s wolf, while subtle details in the letterforms pick up the flourish of the wolf’s tail. Together, they form an identity that’s expressive, distinctive and unmistakably Smiling Wolf. See the films in bio links

In a world of endless feeds and fleeting opinions, Common slows things down.Created in collaboration with GPAD , the new...
03/07/2026

In a world of endless feeds and fleeting opinions, Common slows things down.
Created in collaboration with GPAD , the newspaper is a space for ideas, questions and conversations that deserve more than a passing glance. Launched during April at Solus in Clerkenwell with an evening of talks and discussion, the first issue brought together architects, designers, writers and practitioners to explore the role design can play in shaping culture, communities and the spaces between them.
We’re proud to have played a part in creating something that values thoughtful exchange over instant reaction. It’s a reminder that some of the best conversations still happen away from the screen.

Photography by Stefan

Jot Press, our neighbours on Brick Street, are raising money to invest in a refurbished 1970s foil blocking machine.It w...
17/06/2026

Jot Press, our neighbours on Brick Street, are raising money to invest in a refurbished 1970s foil blocking machine.
It will help them take on bigger projects, spend less time hand-feeding thousands of sheets through a press, and keep producing the beautifully crafted print they’re known for. We should know – they make our business cards!
We’ve pledged because not only are Dan and Becks lovely people, but we also believe it’s important to keep traditional print methods alive and kicking.

There are some brilliant rewards on offer, so please take a look and support them if you can, link in our bio.

We’re working on something really exciting and want you to be a part of it! This casting call is open to:Folks who are c...
15/06/2026

We’re working on something really exciting and want you to be a part of it! This casting call is open to:

Folks who are comfortable on camera
Any ethnicity
Any expression of gender
Any age from 18+
This is a paid opportunity

For more info and to apply head to the link in our bio! We look forward to hearing from you 🎶

Identity for It’s the longest running craft beer expo in the UK and hosted by our mates Link on stories for full case st...
05/06/2026

Identity for
It’s the longest running craft beer expo in the UK and hosted by our mates
Link on stories for full case study 🍺

📍12th & 13th June at Black Lodge Brewery

29/05/2026

We sat down with the lovely James Quail to talk about his artistic process when creating his renowned blueprint artworks. It’s amazing to see how such complex things can start so simply, and why Jim makes what he makes. A real boost to make this one 💥

Thanks to

Full film on our respective sites soon

Horses, heritage and high-jinks.In anticipation of Chester Races, we’re taking a look back at the identity we brought to...
06/05/2026

Horses, heritage and high-jinks.
In anticipation of Chester Races, we’re taking a look back at the identity we brought to life last year.

Rooted in history and sophistication, and experiential campaigns that capture the excitement, energy and atmosphere of race days and events.

We repositioned Chester Racecourse as the magical maître d’ of race days - a host that’s a warm and charismatic purveyor of fun. The result is a focused proposition and positioning that honours their heritage while expressing their commitment to creating memorable, magical experiences for every visitor.

See how it all came together on our website.

Address

16 Brick Street, Unit 9
Liverpool
L10BN

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