Redefine Studio

Redefine Studio We are a couple-led brand and design studio for ambitious founders.

We are a full-service brand agency based in Liverpool, helping businesses grow and thrive with confidence. From start-ups to global organisations, we work together to cut through the noise, challenge the ordinary and create a deeper connection between your brand and business.

came to us with a strong reputation and a clear point of difference — a people-first lettings agency built on honesty, ...
01/04/2026

came to us with a strong reputation and a clear point of difference — a people-first lettings agency built on honesty, clarity and doing things properly. Our role was to build on that foundation, sharpen the narrative and develop a confident identity that reflects the way they actually operate day to day.

This brand celebrates the essence of city living, both urban and suburban. The aim was to create a brand that sat completely outside the realm of a letting agent through powerful type, bold layouts, colour choices and imagery that felt intrinsic to liverpool.

came to us with a strong reputation and a clear point of difference — a people-first lettings agency built on honesty, ...
01/04/2026

came to us with a strong reputation and a clear point of difference — a people-first lettings agency built on honesty, clarity and doing things properly. Our role was to build on that foundation, sharpen the narrative and develop a confident identity that reflects the way they actually operate day to day.

This brand celebrates the essence of city living, both urban and suburban. The aim was to create a brand that sat completely outside the realm of a letting agent through powerful type, bold layouts, colour choices and imagery that felt intrinsic to liverpool.

19/03/2026

BEHIND THE BRAND: ALL STOREYS

From renaming to a complete visual identity overhaul, take a look behind the scenes of building the brand.

It’s Feb ??!January was insane to say the least, we have lots of existing and new projects filling our time, and we’re s...
05/02/2026

It’s Feb ??!

January was insane to say the least, we have lots of existing and new projects filling our time, and we’re so excited for what this year has to bring.

We also have a few brand launches coming up that we’ve been sitting on so keep your eyes peeled for some fresh work soon 👀

Tom and Georgia x

14/01/2026

It’s not often we get the opportunity to rebrand the same client twice, and as a result this one feels pretty special.

trusted us to reimagine their brand ahead of opening their 2nd site on Liverpool’s Albert Dock. The plan was to wipe the slate clean and give the brand the right foundations to grow with each new location.

The result is an identity that doesn’t work too hard. This is a place to bring good people together around fresh pasta, and to get a taste of Italy – its food, its culture and hospitality, in the heart of Liverpool. #

14/01/2026

Authentic Neapolitan pizza in the heart of Crosby.

Bringing together Pizza, Italy and Disco, .capitanos came to us ahead of their expansion to their brand new location on Crosby Road North. Their growing community, award-winning food and superstar team is a testament to their dedication to good hospitality and giving back to their local area.

We designed a bespoke logo in 8 different formats, each filled with energy, punchiness and an iconic geometric structure — reminiscent of 1970’s disco and vintage Campari posters.

“We love nothing more than helping ambitious founders to shake things up, build brave brands and follow their dreams. And working with founders Jay and Eve has been a blast from start to finish. Lots more in the works with these guys, we can’t wait to help them refine their offering and get better each and every day.” — Georgia Woollam, Co-Founder, Redefine

14/01/2026

Hey! 👋

We’re Georgia and Tom and we run Redefine. A brand strategy and identity studio based in Liverpool, UK.

We help ambitious founders build brave brands and have fun doing it!

branddesigner brandingagency brandstrategy liverpool typography typedesigner

14/01/2026

It’s hard to believe this rebrand launched 3 years ago this year! Here’s a look back at our brand evolution for the infamous .

Established in 1991, the venue built its reputation on bold energy and a distinctive identity that, over time, had begun to lose focus. Rather than starting with trends or competitors, started with its rich history. We stumbled across an old photograph from Baa Bar’s opening year that captured the attitude and clarity the brand was originally known for.

That image (taken by the incredible ) became the starting point for the new identity. Analysis of the original lettering revealed a stretched use of Helvetica Black, rooted in the typographic culture of the early 90s. Reconnecting with this typographic DNA made perfect sense and has pushed the venue to be its best and most authentic version of itself yet.

Address

Suite 12b, Oriel Chambers, 14 Water Street
Liverpool
L28TD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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