03/09/2026
Project Spotlight: Oak & Core Reformer Pilates
A great brand starts with understanding the story behind the business.
When Oak & Core Reformer Pilates approached us, they had the name and the vision but needed a brand identity that captured the feeling behind it.
We explored the connection between “Oak” and movement, creating initial concepts that incorporated a Pilates pose with oak tree textures. After reviewing the designs, we felt the direction leaned too heavily towards an interiors/furniture brand rather than a modern Pilates studio.
So, we went back to the drawing board.
The final design kept the essence of movement and balance while introducing softer, more fluid elements that better represented fitness, wellbeing and the welcoming environment Oak & Core wanted to create.
✨ From initial ideas to final branding, we love helping businesses turn their vision into a visual identity.
